Editing Film promotion (section)

===Promotional tours and interviews===
Film actors, directors, and producers appear for television, cable, radio, print, and online media [[interview]]s, which can be conducted in person or remotely. During film production, these can take place ''on set''.  After the film's premiere, key personnel make appearances in major market cities or participate remotely via satellite [[Videotelephony|videoconference]] or telephone.  The purpose of interviews is to encourage journalists to publish stories about their "exclusive interviews" with the film's stars, thereby creating "[[marketing buzz]]" around the film and stimulating audience interest in watching the film.

When it comes to [[feature film]]s picked up by a [[Major film studios|major film studio]] for international distribution, promotional tours are notoriously grueling. Key cast and crew are often contracted to travel to several major cities around the world to promote the film and sit for dozens of interviews. In every interview, they are supposed to stay "on message" by energetically expressing their enthusiasm for the film in a way that appears candid, fun, and fresh. They are expected to disclose just enough behind-the-scenes information about the filmmaking process or the filmmakers' artistic vision to make each journalist feel like he or she got a nice [[Scoop (news)|scoop]], while at the same time tactfully avoiding disclosure of anything embarrassing, humiliating, or truly negative that may be detrimental to the film's box office gross and profit or influence a critic's review as well as the public's opinion.