Editing Ethnocentrism (section)

== Effects of ethnocentrism in the media ==

=== Film ===
As the United States leads the film industry in worldwide revenue, ethnocentric views can be transmitted through character tropes and underlying themes.<ref>{{Cite web |title=Top 20 countries by filmed entertainment revenue |url=https://www.statista.com/statistics/296431/filmed-entertainment-revenue-worldwide-by-country/ |access-date=2024-09-11 |website=Statista |language=en}}</ref> The 2003 film "[[The Last Samurai]]," was analyzed to have strong ethnocentric themes, such as in-group preference and the tendency to show judgement towards those in the out-group.<ref>{{cite journal |last1=Mustofa |first1=Ali - |title=Ethnocentrism in Edward Zwick's The Last Samurai Movie: Postcolonial Perspective |journal=Lensa: Kajian Kebahasaan, Kesusastraan, Dan Budaya |date=30 December 2021 |volume=11 |issue=2 |pages=206 |doi=10.26714/lensa.11.2.2021.206-216 |doi-access=free }}</ref> Similarly, the film received criticism for historical inaccuracies and perpetuating a "[[White savior narrative in film|white savior narrative]]," showing a tendency for ethnocentrism centered around the United States.<ref>{{cite report |last1=Lim |first1=Sam Kyung-Gun |title=Themes of Western Superiority in The Last Samurai |date=2007 |hdl=10161/582 |hdl-access=free }}</ref>

=== Social media ===
Approximately 67.1% of the global population use the internet regularly, with 63.7% of the population being social media users.<ref>{{Cite web |title=Digital Around the World |url=https://datareportal.com/global-digital-overview |access-date=2024-09-11 |website=DataReportal – Global Digital Insights |language=en-GB}}</ref><ref>{{Cite web |title=Internet and social media users in the world 2024 |url=https://www.statista.com/statistics/617136/digital-population-worldwide/#:~:text=As%20of%20July%202024,%20there,population,%20were%20social%20media%20users. |access-date=2024-09-11 |website=Statista |language=en}}</ref> In a 2023 study, researchers found that social media can enable its users to become more tolerant of other people, bridging the gap between cultures, and contributing to global knowledge.<ref>{{Cite journal |last1=Pradanna |first1=Satrio Alpen |last2=Abdulkarim |first2=Aim |date=2023-07-02 |title=The Role Of Social Media In Strengthening Multicultural Tolerance Among Digital Citizenship |url=https://conference.loupiasconference.org/index.php/icoissee3/article/view/342 |journal=Proceeding of International Conference on Innovations in Social Sciences Education and Engineering |volume=3 |pages=013 }}</ref> In a similar study done regarding social media use by Kenyan teens, researchers found that when social media is limited to a certain group, it can increase ethnocentric views and ideologies.<ref>{{cite journal |last1=Cellan |first1=Narciso |title=We Are Therefore I Am: Social Media and Ethnocentrism |journal=The International Journal of Technology, Knowledge, and Society |date=2017 |volume=13 |issue=1 |pages=11–25 |id={{ProQuest|2712866043}} |doi=10.18848/1832-3669/CGP/v13i01/11-25 }}</ref>