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===2014–present: Rise of trap, New York City drill, boom-bap resurgence=== East Coast rappers that saw success during this period include [[Cardi B]], [[Lil Uzi Vert]], [[Fetty Wap]], [[A Boogie wit da Hoodie]], [[Rich The Kid]], [[Tekashi 6ix9ine]], [[Sheck Wes]], [[ASAP Ferg]], [[Rico Nasty]], [[Young M.A]], [[Action Bronson]], [[Dave East]], [[Shy Glizzy]], [[YBN Cordae]], [[Brent Faiyaz]], [[GoldLink]], [[PnB Rock]], [[Flipp Dinero]], and [[Jay Critch]]. Many of the rappers of this era gained prominence on [[social media]], and some diverged from the traditional East Coast sound with stylistic choices that befitted the [[Music streaming service|streaming era]], such as [[Trap music|trap]] production and [[Southern hip-hop|southern]] hip hop influence.<ref>{{Cite magazine|url=https://www.billboard.com/music/music-news/new-york-hip-hop-2018-what-does-it-mean-8491247/ |title=What is New York Hip-Hop in 2018? |magazine=[[Billboard (magazine)|Billboard]] }}</ref> Various factors led to a decline in unique regional scenes, including East Coast rap, and rivalries between different cities and regions declined significantly, with artists across different regions and genres more willing to collaborate than in the past.<ref>{{Cite web |last=Bradley |first=Megan |date=April 18, 2016 |title=Go south young man: How Philly rapper Lil Uzi Vert won over Atlanta |url=http://www.spin.com/2016/04/go-south-young-man-how-philly-rapper-lil-uzi-vert-won-over-atlanta/ |url-status=live |archive-url=https://web.archive.org/web/20160624162836/http://www.spin.com/2016/04/go-south-young-man-how-philly-rapper-lil-uzi-vert-won-over-atlanta/ |archive-date=June 24, 2016 |website=Spin}}</ref> [[Brooklyn drill|New York City's drill]] genre, heavily influenced by [[UK drill]] (and often using the same London producers, such as [[808Melo]]), has injected new energy into the New York hip-hop scene, attracting critical acclaim, media controversy and a significant following, despite departing from standard hip-hop song structures.<ref name="NPRdrill">{{cite web|url=https://www.npr.org/2020/02/19/807389456/pop-smoke-rising-new-york-rapper-dead-at-20 |title=Pop Smoke, 'Welcome To The Party' Rapper, Dead At 20 |publisher=NPR |date=February 19, 2020 |accessdate=February 14, 2022}}</ref> The genre started in Brooklyn, led by artists such as [[Bobby Shmurda]], the late [[Pop Smoke]], [[Fivio Foreign]], [[Sheff G]], and [[22Gz]]. [[Brooklyn drill#Bronx drill|Bronx drill]], a related subgenre, has also emerged, with prominent rappers including [[Kay Flock]], [[Ice Spice]] and [[Kenzo B]].<ref>{{Cite web |last=Pierre |first=Alphonse |date=2022-05-20 |title=These Women Rappers Are Busting Up New York Drill’s Boys’ Club |url=https://pitchfork.com/thepitch/new-york-drill-rap-women/ |access-date=2025-03-22 |website=Pitchfork |language=en-US}}</ref> A neo-[[Gangsta rap#Mafioso rap|mafioso]] style of East Coast rap, marked by an emphasis on "grimy" gangster lyricism, wordplay, and [[Boom bap|boom-bap]] production, reminiscent of "classic" mid-90's acts such as "Wu-Tang, Mobb Deep, Onyx, and early Jay-Z",<ref>{{Cite web |date=2023-08-15 |title=How Upstate New York Brought Back "East Coast" Hip-Hop |url=https://nysmusic.com/2023/08/15/how-the-sound-of-new-york-moved-upstate/ |access-date=2025-03-08 |website=NYS Music |language=en-us}}</ref> has made an emergence, garnering critical and commercial success, and a [[cult following]].<ref>{{Cite news |title=Griselda Set Out To Be Your Favorite Rapper's Favorite Rappers. It's Paying Off |url=https://www.npr.org/2019/12/19/789690521/griselda-records-puts-buffalo-hip-hop-on-the-map |access-date=2025-03-08 |work=NPR |language=en}}</ref><ref>{{Cite web |last=Pryor |first=Lex |date=2020-10-02 |title=The Flygod Takes Flight |url=https://www.theringer.com/2020/10/02/music/westside-gunn-griselda-who-made-the-sunshine-interview |access-date=2025-03-08 |website=www.theringer.com |language=en}}</ref><ref>{{Cite web |date=2020-03-19 |title=Griselda: the hip-hop group who beat the odds |url=https://theface.com/music/griselda-hip-hop-collective-dr-birds-wwcd-volume-4-issue-3 |access-date=2025-03-08 |website=The Face |language=en-gb}}</ref> This modern revitalization of the traditional sound (sometimes referred to as "[[Cocaine|coke]] rap"<ref>{{Cite web |title=Benny the Butcher, "Everybody Can't Go" |url=https://floodmagazine.com/152887/benny-the-butcher-everybody-cant-go/ |access-date=2025-03-08 |website=FLOOD |language=en}}</ref><ref>{{Cite web |date=2020-11-18 |title=Buffalo Boom Bap: A Griselda Primer |url=https://tidal.com/magazine/article/griselda-primer/1-75548 |access-date=2025-03-08 |website=TIDAL Magazine |language=en-US}}</ref>) has been spearheaded by [[Griselda Records]] of [[Buffalo, New York|Buffalo]], [[Upstate New York|upstate]] New York, and its flagship artists [[Westside Gunn]], [[Benny the Butcher]], and [[Conway the Machine]], as well as affiliated artists [[Mach-Hommy]], [[Roc Marciano]], [[Boldy James]], [[Rome Streetz]], [[Armani Caesar]], [[Daringer (producer)|Daringer]] and [[Conductor Williams]], among others.
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