Editing Dreamcast (section)

==== Europe ====
Sega released the Dreamcast in Europe on October 14, 1999,<ref name="BBC"/> at a price of £200.<ref name="RetroinspectionD"/> By November 24, 400,000 consoles had been sold in Europe.<ref name="BBC">{{cite news |date=November 24, 1999 |title=Dreamcast beats PlayStation record |work=[[BBC News]] |url=http://news.bbc.co.uk/2/hi/business/534957.stm |url-status=live |access-date=October 29, 2014 |archive-url=https://web.archive.org/web/20131016054015/http://news.bbc.co.uk/2/hi/business/534957.stm |archive-date=October 16, 2013}}</ref> By Christmas of 1999, Sega of Europe had sold 500,000 units, six months ahead of schedule.<ref name="RetroinspectionD"/> The price was dropped to £149.99 from September 8, 2000, with sales at around 800,000 in Europe at this point.<ref name=":3" /> Announcing the drop, Jean-François Cecillon, CEO of Sega Europe, commented: "There are 'X' amount of core gamers in Europe; the early adopters. We have reached 80 or 90 per cent of them now and the market is screaming for a price reduction. We have to acknowledge these things and go with the market".<ref>{{Cite magazine |date=September 7, 2000 |title=The price is right! Dreamcast now officially available for less than £150 |magazine=[[Official Dreamcast Magazine (UK)]] |publisher=[[Dennis Publishing]] |issue=12 |pages=25}}</ref> Sales did not continue at this pace, and by October 2000, Sega had sold only about one million units in Europe.<ref name="Dreamarena">{{cite web |author=Gestalt |date=October 17, 2000 |title=Dreamcast - thanks a million |url=http://www.eurogamer.net/articles/article_29487 |url-status=live |archive-url=https://web.archive.org/web/20141022142729/http://www.eurogamer.net/articles/article_29487 |archive-date=October 22, 2014 |access-date=October 16, 2014 |website=[[Eurogamer]] |quote=}}</ref> As part of Sega's promotions of the Dreamcast in Europe, it sponsored four European [[Association football|football]] clubs: [[Arsenal F.C.|Arsenal]] (England),<ref>{{cite news |date=April 22, 1999 |title=Sonic signs for Gunners |work=[[BBC News]] |url=http://news.bbc.co.uk/1/hi/sport/football/326010.stm |access-date=July 19, 2007 |archive-date=September 11, 2019 |archive-url=https://web.archive.org/web/20190911091622/http://news.bbc.co.uk/2/hi/sport/football/326010.stm |url-status=live }}</ref> [[AS Saint-Étienne|Saint-Étienne]] (France),<ref>{{cite web |date=June 15, 1999 |title=SEGA EUROPE strikes third major European sponsorship deal with A.S. SAINT-ETIENNE |url=http://www.prnewswire.co.uk/cgi/news/release?id=50451 |url-status=live |archive-url=https://web.archive.org/web/20110608192940/http://www.prnewswire.co.uk/cgi/news/release?id=50451 |archive-date=June 8, 2011 |access-date=July 19, 2007 |website=PRnewswire.co.uk |publisher=}}</ref> [[U.C. Sampdoria|Sampdoria]] (Italy),<ref>{{cite web |date=June 11, 1999 |title=SEGA EUROPE strikes sponsorship deal with U.C. SAMPDORIA |url=http://www.prnewswire.co.uk/cgi/news/release?id=31106 |url-status=live |archive-url=https://web.archive.org/web/20110608192952/http://www.prnewswire.co.uk/cgi/news/release?id=31106 |archive-date=June 8, 2011 |access-date=July 19, 2007 |website=PRnewswire.co.uk |publisher=}}</ref> and [[Deportivo de La Coruña]] (Spain).<ref name=":3">{{cite web |date=September 1, 2000 |title=SEGA announce new price for Dreamcast |url=http://www.sega.co.jp/corp/release/2000/0901_4/ |archive-url=https://web.archive.org/web/20120819220634/http://www.sega.co.jp/corp/release/2000/0901_4/ |archive-date=August 19, 2012 |access-date=July 19, 2007 |publisher=[[Sega]]}}</ref>