Editing Cigar (section)

== Marketing and distribution ==
[[File:MuseoRegionalTuxtla 20.JPG|thumb|[[Cigar case]]s from the Te Amo and Sihuapan manufacturers in Mexico]]
[[File:Cigar Boxes.jpg|thumb|[[Arturo Fuente]] cigar boxes at 2005 Tampa Cigar Heritage Festival. The Montesino cigars are also produced by Tabacalera A. Fuente y Cia.]]

Pure tobacco, hand rolled cigars are marketed via [[Tobacco advertising|advertisements]], [[product placement]] in movies and other media, sporting events, cigar-friendly magazines such as ''[[Cigar Aficionado]]'', and cigar dinners. Since handmade cigars are a premium product with a hefty price, advertisements often include depictions of [[affluence]], sensual imagery, and explicit or implied [[celebrity endorsement]].<ref name=Baker>{{cite journal |journal=JAMA |year=2000 |volume=284 |issue=6 |pages=735–40 |url= http://www.bvsde.paho.org/bvsacd/cd42/tabaco7.pdf |title= Health risks associated with cigar smoking |vauthors=Baker F, Ainsworth SR, Dye JT |pmid=10927783 |doi=10.1001/jama.284.6.735|display-authors=etal|archive-url=https://web.archive.org/web/20191101175828/http://www.bvsde.paho.org/bvsacd/cd42/tabaco7.pdf |archive-date=1 November 2019 }}</ref>

''Cigar Aficionado'', launched in 1992, presents cigars as symbols of a successful lifestyle, and is a major conduit of advertisements that do not conform to the [[tobacco industry]]'s voluntary advertisement restrictions since 1965, such as a restriction not to associate smoking with glamour. The magazine also presents pro-smoking arguments at length, and argues that cigars are safer than cigarettes, since they do not have the thousands of chemical additives that cigarette manufactures add to the cutting floor scraps of tobacco used as cigarette filler. The publication also presents arguments that risks are a part of daily life and that (contrary to the evidence discussed in ''[[#Health effects|Health effects]]'') cigar smoking has health benefits, that moderation eliminates most or all health risk, and that cigar smokers live to old age, that health research is flawed, and that several health-research results support claims of safety.<ref>{{cite journal |vauthors=DeSantis AD, Morgan SE |url= http://www.uky.edu/~ngrant/CJT780/readings/Day%2013/DeSantisMorgan2003.pdf |title=Sometimes a cigar [magazine] is more than just a cigar [magazine]: pro-smoking arguments in ''Cigar Aficionado'', 1992–2000 |journal= Health Commun |volume=15 |issue=4 |pages=457–80 |year=2003 |pmid=14557079 |doi=10.1207/S15327027HC1504_05|s2cid= 9333113 |archive-url= https://web.archive.org/web/20170810032802/http://www.uky.edu/~ngrant/CJT780/readings/Day%2013/DeSantisMorgan2003.pdf |archive-date= 10 August 2017 }}</ref> Like its competitor ''Smoke'', ''Cigar Aficionado'' differs from marketing vehicles used for other tobacco products in that it makes cigars the main (but not sole) focus of the magazine, creating a symbiosis between product and lifestyle.<ref name=":0">{{Cite journal|last=Wenger|first=L. D.|date=1 September 2001|title=Cigar magazines: using tobacco to sell a lifestyle|url= |journal=Tobacco Control|volume=10|issue=3|pages=279–284|doi=10.1136/tc.10.3.279|pmid=11544394|pmc=1747592|issn=0964-4563}}</ref>

In the US, cigars have historically been exempt from many of the marketing regulations that govern cigarettes. For example, the [[Public Health Cigarette Smoking Act]] of 1970 exempted cigars from its advertising ban,<ref name=Delnevo/> and cigar ads, unlike cigarette ads, need not mention health risks.<ref name=Baker/> As of 2007, cigars were taxed far less than cigarettes, so much so that in many US states, a pack of [[#Little cigars|little cigars]] cost less than half as much as a pack of cigarettes.<ref name=Delnevo/> It is illegal for minors to purchase cigars and other tobacco products in the US, but laws are unevenly enforced: a 2000 study found that three-quarters of web cigar sites allowed minors to purchase them.<ref name=Malone>{{cite journal |journal= Am J Public Health |year=2000 |volume=90 |issue=5 |pages=790–92 |title= Cigars, youth, and the Internet link |vauthors=Malone RE, Bero LA |pmid=10800432 |doi= 10.2105/AJPH.90.5.790 |pmc= 1446234}}</ref>

In 2009, the US [[Family Smoking Prevention and Tobacco Control Act]] provided the [[Food and Drug Administration]] regulatory authority over the manufacturing, distribution, and marketing of cigarettes, roll-your-own tobacco and [[smokeless tobacco]]. In 2016, a deeming rule extended the FDA's authority to additional tobacco products including cigars, [[e-cigarettes]] and [[hookah]].<ref>{{cite magazine|last1=Altman|first1=Alex|title=The Cigar|url=http://content.time.com/time/nation/article/0,8599,1869320,00.html|magazine=Time|date=2 January 2009}}</ref> The objective of the law is to reduce the impact of tobacco on public health by preventing Americans from starting to use tobacco products, encourage current users to quit, and decrease the harms of tobacco product use.

In the US, [[Blunt (cigar)|inexpensive cigars]] are sold in [[convenience store]]s, [[Filling station|gas stations]], [[grocery store]]s, and [[Community pharmacy|pharmacies]]. Premium cigars are sold in [[tobacconist]]s, [[cigar bar]]s, and other specialized establishments.<ref name=Slade>{{cite book |title= Cigars: Health Effects and Trends |veditors=Shopland DR, Burns DM, Hoffman D, Cummings KM, Amacher RH |author= Slade J |chapter= Marketing and promotion of cigars |chapter-url=http://cancercontrol.cancer.gov/tcrb/monographs/9/m9_7.PDF |access-date=11 December 2008 |publisher= National Cancer Institute |series= Smoking and Tobacco Control Monograph No. 9 |year=1998 |pages=195–219|archive-url=https://web.archive.org/web/20020515085314/http://cancercontrol.cancer.gov/tcrb/monographs/9/m9_7.PDF |archive-date=15 May 2002 }}</ref> Some cigar stores are part of [[Chain store|chains]], which have varied in size: in the US, [[United Cigar Stores]] was one of only three outstanding examples of national chains in the early 1920s, the others being [[Great Atlantic and Pacific Tea Company|A&P]] and [[F. W. Woolworth Company|Woolworth's]].<ref>{{cite book |title= Chain Stores: Their Management and Operation |chapter-url= https://archive.org/details/chainstoresthei00macigoog |vauthors=Hayward WS, White P, Fleek HS, Mac Intyre H |publisher= McGraw-Hill |location=New York |year=1922 |oclc=255149441 |chapter= The chain store field |pages=[https://archive.org/details/chainstoresthei00macigoog/page/n30 16]–31}}</ref> Non-traditional outlets for cigars include hotel shops, restaurants, vending machines<ref name=Slade/> and the Internet.<ref name=Malone/>