Editing Cessna (section)

==Marketing initiatives==<!-- This section is linked from [[Cessna 172]] -->
During the 1950s and 1960s, Cessna's marketing department followed the lead of Detroit automakers and came up with many unique marketing terms in an effort to differentiate its product line from their competitors.

Other manufacturers and the aviation press widely ridiculed and spoofed many of the marketing terms, but Cessna built and sold more aircraft than any other manufacturer during the boom years of the 1960s and 1970s.

Generally, the names of Cessna models do not follow a theme, but there is usually logic to the numbering: the 100 series are the light singles, the 200s are the heftier, the 300s are light to medium twins, the 400s have "wide oval" cabin-class accommodation and the 500s are jets. Many Cessna models have names starting with C for the sake of [[alliteration]] (e.g. Citation, Crusader, Chancellor).<ref>{{Cite journal|last=Moll|first=Nigel|date=April 1981|title=Name of the game: Would a Piper Aztec by any other name—say, "Piper Penobscot"—fly just as sweet?|journal=Flying Magazine|volume=108|number=4|pages=58|issn=0015-4806}}</ref>

===Company terminology===
Cessna marketing terminology includes:

*'''Para-Lift Flaps''' – Large [[Fowler flaps]] Cessna introduced on the [[Cessna 170|170]]B in 1952, replacing the narrow chord plain flaps then in use.<ref name="Clarke">{{cite book |last1=Clarke |first1=Bill |title=The Cessna 150 and 152 |date=1987 |publisher=Tab Books |pages=5–17 |isbn=978-0-8306-9022-0 |url=https://books.google.com/books?id=68YeAQAAIAAJ |access-date=13 October 2022 |language=en}}</ref>
*'''Land-O-Matic''' – In 1956, Cessna introduced sprung-steel [[tricycle landing gear]] on the 172. The marketing department chose "Land-O-Matic" to imply that these aircraft were much easier to land and take off than the preceding [[conventional landing gear]] equipped Cessna 170. They even went as far as to say pilots could do "drive-up take-offs and drive-in landings", implying that flying these aircraft was as easy as driving a car. In later years, some Cessna models had their steel sprung landing gear replaced with steel tube gear legs. The [[Cessna 206|206]] retains the original spring steel landing gear today.<ref name="Clarke" />
[[File:Cessna 150E (C-GFAU).jpg|thumb|right|1965 [[Cessna 150]] with "omni-vision" rear windows]]
*'''Omni-Vision''' – The rear windows on some Cessna singles, starting with the [[Cessna 182|182]] and [[Cessna 210|210]] in 1962 and followed by the [[Cessna 172|172]] and [[Cessna 150|150]] in 1963 and 1964 respectively. The term was intended to make the pilot feel visibility was improved on the notably poor-visibility Cessna line. The introduction of the rear window caused in most models a loss of cruise speed due to the extra drag, while not adding any useful visibility.<ref name="Clarke" />
*'''Cushioned Power''' – The rubber mounts on the cowling of the 1967 model 150, in addition to the rubber mounts isolating the engine from the cabin.
*'''Omni-Flash''' – The flashing beacon on the tip of the fin that could be seen all around.
*'''Open-View''' – This referred to the removal of the top section of the control wheel in 1967 models. These had been rectangular, they now became "ram's horn" shaped, thus not blocking the instrument panel as much.
*'''Quick-Scan''' – Cessna introduced a new instrument panel layout in the 1960s and this buzzword was to indicate Cessna's panels were ahead of the competition.
*'''Nav-O-Matic''' – The name of the Cessna autopilot system, which implied the system was relatively simple.
*'''Camber-Lift''' – A marketing name used to describe Cessna aircraft wings starting in 1972 when the aerodynamics designers at Cessna added a slightly drooped [[leading edge]] to the standard [[NACA airfoil|NACA 2412]] [[airfoil]] used on most of the light aircraft fleet. Writer Joe Christy described the name as "stupid" and added "Is there any other kind [of lift]?"<ref name="ChristyJ">Christy, Joe: ''The Complete Guide to the Single Engine Cessnas – Third Edition'', page 119. TAB Books, 1979. {{ISBN|0-8306-2268-3}}</ref>
*'''Stabila-Tip''' – Cessna started commonly using wingtip [[fuel tanks]], carefully shaped for aerodynamic effect rather than being tubular-shaped. Tip tanks do have an advantage of reducing [[free surface effect]] of fuel affecting the balance of the aircraft in rolling maneuvers.