Editing Cadbury (section)

=== Acquisition and subsidiary (2009–2023) ===

On 7 September 2009, [[Kraft Foods Inc|Kraft Foods]] made a £10.2&nbsp;billion (US$16.2 billion) indicative takeover bid for Cadbury. The offer was rejected, with Cadbury stating that it undervalued the company.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8241056.stm |title=Cadbury snubs £10.2bn Kraft move |date=7 September 2009 |work=[[BBC News]] |access-date=7 September 2009 |archive-date=7 April 2023 |archive-url=https://web.archive.org/web/20230407235855/http://news.bbc.co.uk/1/hi/business/8241056.stm |url-status=live }}</ref> Kraft launched a formal, hostile bid for Cadbury, valuing the firm at £9.8&nbsp;billion on 9 November 2009.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8349832.stm |title=Cadbury rejects hostile Kraft bid |date=9 November 2009 |work=[[BBC News]] |access-date=9 November 2009 |archive-date=16 April 2023 |archive-url=https://web.archive.org/web/20230416020249/http://news.bbc.co.uk/1/hi/business/8349832.stm |url-status=live }}</ref> The UK [[Secretary of State for Business, Innovation and Skills|Business Secretary]] [[Peter Mandelson]] warned Kraft not to try to "make a quick buck" from the acquisition of Cadbury.<ref>{{cite news |url=https://www.theguardian.com/business/2009/dec/04/cadbury-bidders-will-face-opposition |title=Don't try to make a quick buck from Cadbury, Mandelson tells Kraft |date=4 December 2009 |work=[[The Guardian]] |access-date=10 January 2010 |location=London |first=Terry |last=MacAlister |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017070114/http://www.theguardian.com/business/2009/dec/04/cadbury-bidders-will-face-opposition |url-status=live }}</ref>

On 19 January 2010, it was announced that Cadbury and Kraft Foods had reached a deal and that Kraft would purchase Cadbury for £8.40 per share, valuing Cadbury at £11.5bn (US$18.9bn). Kraft, which issued a statement stating that the deal will create a "global confectionery leader", had to borrow £7&nbsp;billion (US$11.5bn) in order to finance the takeover.<ref name="BBC takeover">{{cite news |url=http://news.bbc.co.uk/1/hi/business/8467007.stm |title=Cadbury agrees Kraft takeover bid |date=19 January 2010 |work=[[BBC News]] |publisher=BBC |access-date=19 January 2010 |location=London |archive-date=11 May 2014 |archive-url=https://web.archive.org/web/20140511070534/http://news.bbc.co.uk/1/hi/business/8467007.stm |url-status=live }}</ref>

[[The Hershey Company]], based in [[Pennsylvania]], manufactures and distributes Cadbury-branded chocolate (but not its other confectionery) in the United States and has been reported to share Cadbury's "ethos".<ref name="Richardson Guardian Sweets">{{cite news |url=https://www.theguardian.com/theguardian/2010/jan/16/saving-cadbury-from-kraft-takeover |title=Get your hands off our sweets! |newspaper=[[The Guardian]] |date=16 January 2010 |location=London |access-date=28 April 2010 |first=Tim |last=Richardson |archive-date=9 September 2013 |archive-url=https://web.archive.org/web/20130909083106/http://www.theguardian.com/theguardian/2010/jan/16/saving-cadbury-from-kraft-takeover |url-status=live }}</ref> Hershey had expressed an interest in buying Cadbury because it would broaden its access to faster-growing international markets.<ref>{{cite news |url=http://www.business-standard.com/india/news/jp-morgan-bofa-gearto-fund-hershey%5Cs-cadbury-bid/79596/on |work=The Business Standard |title=JP Morgan, BofA gear up to fund Hershey's Cadbury bid |date=15 November 2012 |publisher=Press Trust of India |access-date=17 May 2021 |archive-date=13 October 2012 |archive-url=https://web.archive.org/web/20121013084859/http://www.business-standard.com/india/news/jp-morgan-bofa-gearto-fund-hershey%5Cs-cadbury-bid/79596/on |url-status=live }}</ref> But on 22 January 2010, Hershey announced that it would not counter Kraft's final offer.<ref>{{cite news |first=Matt |last=Andrejczak |url=http://www.marketwatch.com/story/hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell |title=Hershey: No plans for Cadbury bid |newspaper=MarketWatch |date=22 January 2010 |access-date=21 December 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410151146/https://www.marketwatch.com/story/hershey-no-plans-for-cadbury-bid-2010-01-22?dist=afterbell |url-status=live }}</ref><ref>{{Cite news |url=https://www.nytimes.com/2010/01/20/business/global/20kraft.html |title=Kraft to Acquire Cadbury in Deal Worth $19 Billion |newspaper=[[The New York Times]] |date=19 January 2010 |last1=de la Merced |first1=Michael J. |first2=Chris V. |last2=Nicholson |name-list-style=amp |access-date=6 February 2017 |archive-date=28 July 2021 |archive-url=https://web.archive.org/web/20210728014109/https://www.nytimes.com/2010/01/20/business/global/20kraft.html |url-status=live }}</ref><ref>{{Cite news |url=https://www.wsj.com/articles/SB10001424052748703657604575005580438523258 |title=Hershey's Chocolate Dreams |newspaper=[[The Wall Street Journal]] |date=16 January 2010 |first1=John |last1=Jannarone |first2=Matthew |last2=Curtin |access-date=12 August 2017 |archive-date=9 July 2017 |archive-url=https://web.archive.org/web/20170709064837/https://www.wsj.com/articles/SB10001424052748703657604575005580438523258 |url-status=live }}</ref>

The acquisition of Cadbury faced widespread disapproval from the British public, as well as groups and organisations including trade union [[Unite the Union|Unite]],<ref>{{cite web |url=http://www.unitetheunion.com/news__events/latest_news/keep_cadbury_independent_-_u-1.aspx |title=Keep Cadbury Independent – UK and Irish workers unite to stop Kraft swallowing Cadbury |work=UniteTheUnion.com |url-status=dead |archive-url=https://web.archive.org/web/20091219141715/http://www.unitetheunion.com/news__events/latest_news/keep_cadbury_independent_-_u-1.aspx |archive-date=19 December 2009}}</ref> who fought against the acquisition of the company which, according to Prime Minister [[Gordon Brown]], was very important to the [[Economy of the United Kingdom|British economy]].<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm |title=Clegg attacks Brown over RBS funding for Cadbury bid |work=[[BBC News]] |date=20 January 2010 |access-date=21 January 2010 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054115/http://news.bbc.co.uk/2/hi/uk_news/politics/8470776.stm |url-status=live }}</ref> Unite estimated that a takeover by Kraft could put 30,000 jobs "at risk",<ref name="Richardson Guardian Sweets" /><ref>{{cite web |url=http://www.unitetheunion.com/news__events/latest_news/debt-heavy_kraft_could_put_30.aspx?lang=en-gb |title=Debt-heavy Kraft could put 30,000 Cadbury jobs at risk, warns Unite |publisher=Unitetheunion.com |access-date=21 December 2010 |url-status=dead |archive-url=https://web.archive.org/web/20100115021407/http://www.unitetheunion.com/news__events/latest_news/debt-heavy_kraft_could_put_30.aspx?lang=en-gb |archive-date=15 January 2010}}</ref><ref>{{cite news |first1=Zoe |last1=Wood |name-list-style=amp |first2=Jill |last2=Treanor |url=https://www.theguardian.com/business/2010/jan/19/cadbury-kraft-takeover-todd-stitzer |title=£2m a day cost of Cadbury deal – plus £12m for the boss |newspaper=[[The Guardian]] |date=19 January 2010 |location=London |access-date=11 December 2016 |archive-date=5 March 2017 |archive-url=https://web.archive.org/web/20170305013831/https://www.theguardian.com/business/2010/jan/19/cadbury-kraft-takeover-todd-stitzer |url-status=live }}</ref> and UK shareholders protested over the mergers and acquisitions advisory fees charged by banks. Cadbury's M&A advisers were [[UBS]], [[Goldman Sachs]] and [[Morgan Stanley]].<ref>{{cite news |url=http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article6961118.ece |title=Big investors call for inquiry into banks' fees for M&A work |work=The Times |date=18 December 2009 |first=Miles |last=Costello |location=London |access-date=16 January 2010 |archive-date=12 June 2011 |archive-url=https://web.archive.org/web/20110612003237/http://business.timesonline.co.uk/tol/business/industry_sectors/banking_and_finance/article6961118.ece |url-status=dead }}</ref><ref>{{cite web |url=http://www.businessinsider.com/goldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9 |title=Goldman Sachs, Morgan Stanley Win Big In Kraft-Cadbury's |first=Joe |last=Weisenthal |work=The Business Insider |date=8 September 2009 |access-date=16 January 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410180041/https://www.businessinsider.com/goldman-sachs-morgan-stanley-win-big-in-kraft-cadburys-2009-9 |url-status=live }}</ref><ref>{{Cite news |url=https://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury.html |title=Bankers the big winners in Kraft's tilt for Cadbury |newspaper=The Daily Telegraph |date=8 September 2009 |location=London |access-date=28 April 2010 |first=Peter |last=Taylor |archive-date=12 September 2009 |archive-url=https://web.archive.org/web/20090912071632/http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/6152160/Bankers-the-big-winners-in-Krafts-tilt-for-Cadbury.html |url-status=live }}</ref> Controversially, [[Royal Bank of Scotland Group|RBS]], a bank 84% owned by the United Kingdom Government, funded the Kraft takeover.<ref>{{cite news |url=https://www.theguardian.com/business/2009/nov/22/rbs-cadbury-kraft-hostile-bid |date=22 November 2009 |title=RBS kept client Cadbury in the dark as it prepared to back Kraft's hostile bid |work=[[The Guardian]] |location=London |first=Ruth |last=Sunderland |access-date=28 April 2010 |archive-date=17 October 2013 |archive-url=https://web.archive.org/web/20131017070112/http://www.theguardian.com/business/2009/nov/22/rbs-cadbury-kraft-hostile-bid |url-status=live }}</ref><ref>{{cite news |url=http://news.bbc.co.uk/1/hi/uk_politics/8470776.stm |title=Clegg attacks Brown over RBS funding for Cadbury bid |date=20 January 2010 |work=[[BBC News]] |access-date=21 January 2010 |archive-date=7 January 2024 |archive-url=https://web.archive.org/web/20240107054115/http://news.bbc.co.uk/2/hi/uk_news/politics/8470776.stm |url-status=live }}</ref>

[[File:Library of Birmingham - Cadbury World - Shakepeare Lives (28159869416).jpg|thumb|upright=0.8|left|[[Cadbury World]] exhibition at the [[Library of Birmingham]], July 2016. A tribute to [[Shakespeare]] (born 22 miles (35 km) south east of the city), the miniature [[Shakespeare's Globe]] theatre (left) and a manuscript are made from Cadbury chocolate.]]
On 2 February 2010, Kraft secured over 71% of Cadbury's shares thus finalising the deal.<ref>{{cite news |url=https://www.reuters.com/article/idUSTRE6114X620100202 |title=Cadbury deal near end, Kraft CEO sees sleep |work=Reuters |date=2 February 2010 |access-date=30 June 2017 |archive-date=18 March 2022 |archive-url=https://web.archive.org/web/20220318101700/https://www.reuters.com/article/idUSTRE6114X620100202 |url-status=live }}</ref> Kraft had needed to reach 75% of the shares in order to be able to delist Cadbury from the stock market and fully integrate it as part of Kraft. This was achieved on 5 February, and the company announced that Cadbury shares would be de-listed on 8 March.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8499853.stm |title=Cadbury shares to be de-listed |archiveurl=https://web.archive.org/web/20220317155316/http://news.bbc.co.uk/1/hi/business/8499853.stm |archivedate=17 March 2022 |work=[[BBC News]] |date=5 February 2010}}</ref> On 3 February, the Chairman [[Roger Carr (businessman)|Roger Carr]], chief executive [[Todd Stitzer]] and chief financial officer Andrew Bonfield<ref>{{cite web |url=http://www.kingfisher.com/index.asp?pageid=55&newsid=684 |title=Andrew Bonfield was appointed a non-executive director of Kingfisher plc in February 2010 |access-date=31 December 2010 |archive-url=https://web.archive.org/web/20111007233554/http://www.kingfisher.com/index.asp?pageid=55&newsid=684 |archive-date=7 October 2011 |url-status=dead}}</ref> all announced their resignations. Stitzer had worked at the company for 27 years.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/8496873.stm |title=Cadbury top bosses to step down |archiveurl=https://web.archive.org/web/20240107054128/http://news.bbc.co.uk/2/hi/business/8496873.stm |archivedate=7 January 2024 |work=[[BBC News]] |date=3 February 2010}}</ref> On 9 February, Kraft announced that it was planning to close the Somerdale Factory, [[Keynsham]], with the loss of 400 jobs.<ref>{{cite news |url=http://news.bbc.co.uk/1/hi/business/8507066.stm |title=Cadbury's Bristol plant to close by 2011 |work=[[BBC News]] |date=9 February 2010 |access-date=21 December 2010 |archive-date=7 September 2022 |archive-url=https://web.archive.org/web/20220907202041/http://news.bbc.co.uk/1/hi/business/8507066.stm |url-status=live }}</ref> The management explained that existing plans to move production to Poland were too advanced to be realistically reversed, though assurances had been given regarding sustaining the plant. Staff at Keynsham criticised this move, suggesting that they felt betrayed and as if they have been "sacked twice".<ref>{{cite news |last=Warde |first=Miles |url=http://news.bbc.co.uk/1/hi/business/8570188.stm |title=Cadbury Keynsham workers 'sacked twice' |work=[[BBC News]] |date=16 March 2010 |access-date=21 December 2010 |archive-date=10 April 2023 |archive-url=https://web.archive.org/web/20230410072410/http://news.bbc.co.uk/1/hi/business/8570188.stm |url-status=live }}</ref> On 22 April 2010, Phil Rumbol, the man behind the famous Cadbury ''[[Gorilla (advertisement)|Gorilla]]'' advertisement, announced his plans to leave the Cadbury company in July following Kraft's takeover.<ref>{{cite web |url=http://www.newstatesman.com/broadcast/2010/04/rumbol-gorilla-company-kraft |title=Cadbury's marketing director to quit |publisher=Newstatesman.com |date=22 April 2010 |access-date=21 December 2010 |archive-date=29 July 2020 |archive-url=https://web.archive.org/web/20200729163842/https://www.newstatesman.com/broadcast/2010/04/rumbol-gorilla-company-kraft |url-status=live }}</ref>

[[File:Thinktank Birmingham - object 1974S02865.00002(2).jpg|thumb|upright|An early Cadbury chocolate wrapping machine on display at [[Thinktank, Birmingham Science Museum]]]]
The [[European Commission]] decided that Kraft would have to divest Cadbury's confectionery businesses in Poland (Wedel) and Romania (Kandia). In June 2010, the Polish division, Cadbury-Wedel, was sold to [[Lotte (conglomerate)|Lotte]] of Korea. As part of the deal Kraft kept the Cadbury, Hall's and other brands along with two plants in [[Skarbimierz]]. Lotte took over the plant in [[Warsaw]] along with the [[E Wedel]] brand.<ref>[http://www.confectionerynews.com/Manufacturers/Lotte-group-set-to-acquire-Wedel-in-Poland-from-Kraft Lotte group set to acquire Wedel in Poland from Kraft] {{Webarchive|url=https://web.archive.org/web/20160719115812/http://www.confectionerynews.com/Manufacturers/Lotte-group-set-to-acquire-Wedel-in-Poland-from-Kraft |date=19 July 2016 }} ''Confectionery News'' 28 June 2010.</ref> Kandia was sold back to [[Julius Meinl|the Meinl family]], which had owned the brand from 2003 to 2007.<ref>{{Cite web |url=https://www.zf.ro/companii/familia-meinl-revine-la-brandul-kandia-7474674 |title=Familia Meinl revine la brandul Kandia |website=Ziarul Financiar |access-date=8 February 2020 |archive-date=27 July 2020 |archive-url=https://web.archive.org/web/20200727060917/https://www.zf.ro/companii/familia-meinl-revine-la-brandul-kandia-7474674 |url-status=live }}</ref>

On 4 August 2011, Kraft Foods announced it would be splitting into two companies beginning on 1 October 2012. The snack and confectionery business of Kraft became [[Mondelez International]], of which Cadbury would become a subsidiary.<ref>{{cite news |title=Factbox – Kraft to split into two companies |url=https://www.reuters.com/article/uk-kraftfoods-fb/factbox-kraft-to-split-into-two-companies-idUKTRE7734TD20110804 |access-date=9 October 2017 |work=[[Reuters]] |date=5 August 2011 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092758/https://www.reuters.com/article/uk-kraftfoods-fb/factbox-kraft-to-split-into-two-companies-idUKTRE7734TD20110804 |url-status=live }}</ref><ref>{{cite news |last1=Smith |first1=Aaron |title=Kraft to split into two companies |url=https://money.cnn.com/2011/08/04/news/companies/kraft/index.htm |access-date=9 October 2017 |work=[[CNN Money]] |date=4 August 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092644/http://money.cnn.com/2011/08/04/news/companies/kraft/index.htm |url-status=live }}</ref>

In response to diminishing margins in early 2014, Mondelez hired [[Accenture]] to implement a US$3 billion cost-cutting programme of the company's assets including Cadbury and [[Oreo]]. Beginning in 2015, Mondelez began closing Cadbury factories in several developed countries including Ireland, Canada, the United States, and New Zealand and shifting production to "advantaged" country locations like China, India, Brazil, and Mexico. The closure of Cadbury factories in centres such as [[Dublin]], [[Montreal]], [[Chicago]], [[Philadelphia]], and [[Dunedin]] in New Zealand generated outcries from the local populations. The plan received approval from several market shareholders including the Australian and New Zealand banks [[Westpac]] and [[ASB Bank]].<ref>{{cite web |title=Mondelez International Details Cost-Reduction Progress and Strategies to Accelerate Growth; Reaffirms 2015 Outlook and 2016 Margin Target |url=http://ir.mondelezinternational.com/releasedetail.cfm?releaseid=930964 |publisher=[[Mondelez International]] |access-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092756/http://ir.mondelezinternational.com/releasedetail.cfm?releaseid=930964 |archive-date=9 October 2017 |url-status=dead}}</ref><ref>{{cite news |last1=Stock |first1=Rob |title=Mondelez's global $4 billion cost-cutting drive behind Dunedin Cadbury factory closure |url=http://www.stuff.co.nz/business/89569042/mondelezs-global-costcutting-drive-behind-dunedin-cadbury-factory-closure |access-date=9 October 2017 |agency=[[Stuff.co.nz]] |date=19 February 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009092707/http://www.stuff.co.nz/business/89569042/mondelezs-global-costcutting-drive-behind-dunedin-cadbury-factory-closure |url-status=live }}</ref><ref>{{cite news |title=Mondelez's results beat on better pricing, cost cuts |url=https://www.reuters.com/article/us-mondelez-intl-results/mondelezs-results-beat-on-better-pricing-cost-cuts-idUSKBN17Y2F7 |access-date=9 October 2017 |work=[[Reuters]] |date=3 May 2017 |archive-date=9 October 2017 |archive-url=https://web.archive.org/web/20171009093010/http://www.reuters.com/article/us-mondelez-intl-results/mondelezs-results-beat-on-better-pricing-cost-cuts-idUSKBN17Y2F7 |url-status=live }}</ref>

In January 2017, Cadbury became the official snack partner of the [[Premier League]], and sponsored the [[Premier League Golden Boot]] and [[Premier League Golden Glove]] awards.<ref>{{cite news |title=Cadbury and Premier League enter partnership |url=https://www.premierleague.com/news/317045 |date=24 January 2017 |access-date=5 June 2019 |agency=PremierLeague.com |archive-date=5 June 2019 |archive-url=https://web.archive.org/web/20190605073606/https://www.premierleague.com/news/317045 |url-status=live }}</ref>

====200th anniversary: 2024–present====
On 8 January 2024, [[Mondelez International]] announced plans to celebrate the 200th anniversary of Cadbury, including: promotions, celebrations, and seven retro packaging designs for its Cadbury Dairy Milk bars.<ref>{{cite web |url=https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/ |title=Cadbury celebrates 200 years|access-date=12 January 2024 |archive-date=8 January 2024 |archive-url=https://web.archive.org/web/20240108113527/https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/|first=Joanna|last=Thomson|work=Talking Retail|date=8 January 2024 |url-status=live }}</ref>

On 23 December 2024, it was announced that after 170 years of its association with the [[British monarchy]], since the reign of [[Queen Victoria]], Cadbury would now no longer hold its [[Royal warrant of appointment (United Kingdom)|Royal Warrant]] under [[King Charles III]]. 
While no reason was given, the King had been urged by campaign group B4Ukraine to withdraw warrants from companies "still operating in Russia" after the [[Russian invasion of Ukraine|invasion of Ukraine]], with Mondelez and consumer goods firm [[Unilever]] (who also lost its royal warrant) among those named.<ref name="Khan"/> In a statement by a Mondelez spokesperson: "Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK [...] to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision."<ref name="Khan">{{Cite news|first=Shehnaz|last=Khan|url=https://www.bbc.co.uk/news/articles/c0lg9y791kyo|title=Cadbury loses royal warrant after 170 years|date=23 December 2024|newspaper=[[BBC News]] |language=en-GB|access-date=24 December 2024}}</ref>