Editing Breakfast cereal (section)

===Charles W. Post===

The second major innovator in the cereal industry was [[Charles W. Post]], a salesman who was admitted to Kellogg's sanitarium as a patient in the late 1800s. While there, he grew deeply impressed with their all-grain diet. Upon his release, he began experimenting with grain products, beginning with an all-grain coffee substitute called Postum. In 1897 (or 1898) he introduced [[Grape-nuts]], the concentrated cereal with a nutty flavor (containing neither grapes nor nuts). Good business sense, determination, and powerful advertising produced a multimillion-dollar fortune for Post in a few years.  After his death, his company acquired the [[Jell-O]] company in 1925, [[Baker's Chocolate]] in 1927, Maxwell House coffee in 1928, and Birdseye frozen foods in 1929. In 1929, the company changed its name to [[General Foods]]. In 1985, [[Philip Morris Tobacco Company]] bought General Foods for $5.6 billion (equivalent to ${{inflation|US|5.6|1985|r=1|fmt=c}} billion today) and merged it with its Kraft division.<ref>Peyton Paxson, "Charles William Post: The Mass Marketing of Health and Welfare". PhD Dissertation Boston U. 1993. 443 pp. DAI 1993 54(3): 981–982-A. DA9319980</ref> Because of [[Kellogg Company|Kellogg]] and [[Post Foods|Post]], the city of [[Battle Creek, Michigan]], is nicknamed the "Cereal Capital of the World".<ref>[http://www.roadsideamerica.com/sights/sightstory.php?tip_AttrId=%3D13038 "Cereal City USA – Closed, Battle Creek, Michigan"], RoadsideAmerica.com</ref>