Editing Associated-Rediffusion (section)

==Presentation==
When Rediffusion originally launched, as Associated-Rediffusion, presentation consisted of a simple animated ident, featuring the station name, and a spinning star called the Adastral. This first ident was accompanied by a five note electronic fanfare, achieved by tapping out the morse code for 'A-R'. To accompany the ident, a timepiece was created based on a heraldic coat of arms and nicknamed 'Mitch' after Head of Presentation Leslie Mitchell.<ref name="TVARK Rediffusion">{{cite web|title=Associated Rediffusion Idents|url=http://www2.tv-ark.org.uk/itvlondon/rediffusion-main.html|publisher=TVARK|access-date=6 September 2011|archive-url=https://web.archive.org/web/20120103185530/http://www2.tv-ark.org.uk/itvlondon/rediffusion-main.html|archive-date=3 January 2012|url-status=usurped}} Page Contains videos and images of the Rediffusion idents.</ref><ref name="625 Flash Files">{{cite web|last=Jeffrey|first=Dave|title=Flash Files Part 1|url=http://625.uk.com/tv_logos/flash.htm#rediffusion|publisher=625: Andrew Wiseman's Television Room|access-date=6 September 2011}} Page contains flash recreations of Rediffusion's idents accompanied by authentic audio.</ref>

In 1964, Associated-Rediffusion rebranded itself on screen as Rediffusion London, using a black and grey ident featuring the same spinning star as previous, but with the new name now in a stripe and in a sans serif font. A new seven note strident theme was adopted to replace the original fanfare, and a new and simpler clock was designed featuring a 24-hour display at the bottom of the face and an adastral at the centre. The original timepiece 'Mitch' was given to the [[Science Museum (London)|Science Museum]], where it became the first ITV exhibit, and now resides in the [[National Media Museum]], [[Bradford]].<ref name="TVARK Rediffusion"/>

Rediffusion used a number of continuity announcers throughout its 13 years on air, with [[Redvers Kyle]] and [[Muriel Young]] being the most recognised.