Editing American Gods (section)

== Writing and promotion ==

{{Quote box
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 |quote  = The fifteenth word of ''American Gods'' is "fuck", which is to help inform readers of a nervous disposition that they can stop reading there, or at least by the end of the extremely peculiar sex scene that closes Chapter 1.
 |author = Neil Gaiman
 |source = writing on [[Tumblr]]<ref>{{cite web |last1=Gaiman |first1=Neil |title=Mr Gaiman, why do you mention breasts so much in |url=https://neil-gaiman.tumblr.com/post/665827974216548352/mr-gaiman-why-do-you-mention-breasts-so-much-in |via=Tumblr |access-date=23 October 2021}}</ref>
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While Gaiman was writing ''American Gods'', his publishers set up a promotional web site featuring a [[weblog]] in which Gaiman described the day-to-day process of writing, revising, publishing, and promoting the novel.<ref>{{Cite web |last=Neil |title=American Gods Blog, Post 2 |url=https://journal.neilgaiman.com/2001/02/american-gods-blog-post-2_09.html |access-date=2024-09-19}}</ref> After the novel was published, the website evolved into a more general Official Neil Gaiman Web Site. {{As of|2021|post=,}} Gaiman sporadically adds to the weblog, describing the writing, revising, publishing, or promoting of his current projects; but tends to use social media like Tumblr<ref>{{cite web |url=https://neil-gaiman.tumblr.com/ |title=Home |website=neil-gaiman.tumblr.com}}</ref> or Twitter<ref>{{Cite Twitter profile|neilhimself}}</ref> for more personal details or reader questions.

On 28 February 2008, Gaiman announced on his journal that for one month the complete text of ''American Gods'' would be available to the public on his publisher's website.<ref>{{cite news |last=Gaiman |first=Neil |url=http://journal.neilgaiman.com/2008/02/kids-free-book.html |title=Kids! Free! Book! |publisher=Neil Gaiman's Journal |date=28 February 2008 |access-date=29 February 2008| archive-url= https://web.archive.org/web/20080302185307/http://journal.neilgaiman.com/2008/02/kids-free-book.html| archive-date= 2 March 2008 | url-status= live}}</ref>