Editing Škoda Auto (section)

===Growth strategy===
[[File:Škoda Auto Mladá Boleslav.jpg|thumb|400px|Škoda Auto plant in [[Mladá Boleslav|Mladá Boleslav, Czech Republic]]]]
One of the most important years for Škoda Auto was 2010, in terms of both products and management. On 1 September 2010, Prof. Dr. H.C. Winfried Vahland assumed responsibility for the management of the company, becoming the CEO of Škoda Auto. In the same year, Škoda set forth plans to double the company's annual sales to at least 1.5 million by 2018 (later known as the 'Growth Strategy', {{langx|cs|Růstová strategie}}).<ref>{{cite web |title=Automotive News Europe |url=http://europe.autonews.com/article/20101102/ANE/101109967/skoda-aims-to-double-car-sales-to-1.5-million |publisher=Automotive News Europe |first=Paul |last=McVeigh |date=2 November 2010 }}{{Dead link|date=February 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref>

At the [[2010 Paris Motor Show]] in September 2010, the company unveiled the Octavia Green E Line. This e-car concept was the forerunner to the e-car test fleet that Škoda released in 2012. The final first-generation [[Škoda Octavia|Octavia]] (Tour) was produced at the Mladá Boleslav plant in November 2010. The worldwide production of this model exceeded 1.4 million units since its release in 1996. In 2010 for the first time in history, China overtook German sales to become Škoda's largest individual market.<ref>{{cite web|title=Automotive News Europe|url=http://europe.autonews.com/article/20120212/ANE/120219974/skoda-says-europes-economic-crisis-wont-stop-its-growth|publisher=Automotive News Europe|date=12 February 2012}}{{Dead link|date=February 2025 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In 2011, Škoda Auto celebrated its 20-year partnership with the Volkswagen Group. More than 75,000 visitors attended an open-house event held in Mladá Boleslav in the April. Earlier that year, the company provided details on its 2018 Growth Strategy: for at least one new or completely revised model to be released every six months.<ref>{{cite web|title=The Prague Post|url=http://www.praguepost.cz/business/7720-automaker-unveils-its-new-logo.html|date=2 March 2011|access-date=10 April 2014|archive-date=5 March 2016|archive-url=https://web.archive.org/web/20160305123636/http://www.praguepost.cz/business/7720-automaker-unveils-its-new-logo.html|url-status=dead}} {{Webarchive|url=https://web.archive.org/web/20160305123636/http://www.praguepost.cz/business/7720-automaker-unveils-its-new-logo.html |date=5 March 2016 }}</ref><ref>{{cite web|title=Autocar|url=http://www.autocar.co.uk/car-news/motoring/skoda-reveals-future-vision|publisher=Autocar|author=Matt Prior}}</ref> With this in mind, the company redesigned its logo and [[corporate identity|CI]], which was presented at the 2011 [[Geneva Motor Show]]. Škoda's main attraction at the event was the Vision''D'' design concept, a forerunner to the future third-generation Octavia. Škoda presented the Mission''L'' design study at the [[Frankfurt Motor Show|IAA in Frankfurt am Main]] in September, which was to become the basis of the company's forthcoming compact model the European [[Škoda Rapid (2012)|Rapid]].[[File:Skoda Octavia, TWB 2018, Friedrichshafen (OW1A0242).jpg|alt=A red 2018 Škoda Octavia|left|thumb|Škoda Auto is one of the largest car manufacturers in Central Europe. In 2018, 1,253,700 cars were sold worldwide, a record for the company.]]
In the same year, the company started production of the new [[Škoda Rapid (2011)|Rapid]] model in [[Pune|Pune, India]] (October 2011), and launched the [[Škoda Citigo]] at Volkswagen's [[Bratislava]] plant (November 2011). In 2012, Škoda introduced two new mass production models. The [[Škoda Rapid (2012)|European version of the Rapid]] premiered at the [[2012 Paris Motor Show|Paris Motor Show]]. This car was a successor to the first-generation Octavia in terms of its price bracket. The second model was the third-generation Octavia, which premiered in December 2012. In the same month, local production of the Yeti was launched at the Nizhny Novgorod GAZ factory.<ref name="Alexander Rogan">{{cite web|title=Russia Supply Chain|url=http://www.russiasupplychain.com/yeti-spotted-in-russias-regions/|publisher=Russia Supply Chain|author=Alexander Rogan|date=6 December 2012|access-date=10 April 2014|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304072534/http://www.russiasupplychain.com/yeti-spotted-in-russias-regions/|url-status=dead}}</ref>

In 2012, Škoda, introduced an emission-free (on the street) fleet of Octavia Green E Line e-cars on Czech roads to be used by external partners. Since internal tests on the fleet in late 2011, the e-fleet had driven more than 250,000&nbsp;km. During the same year, Škoda celebrated several milestones, including 14 million Škoda cars being produced since 1905 (January),<ref>{{cite web|title=Volkswagen|url=http://www.volkswagenag.com/content/vwcorp/content/de/homepage.html|publisher=Volkswagen|date=21 November 2013|access-date=10 April 2014|archive-date=5 February 2013|archive-url=https://archive.today/20130205210635/http://www.volkswagenag.com/content/vwcorp/content/de/homepage.html|url-status=dead}} {{Webarchive|url=https://archive.today/20130205210635/http://www.volkswagenag.com/content/vwcorp/content/de/homepage.html |date=5 February 2013 }}</ref> three million Fabias (May),<ref>{{cite web|title=FleetEurope|url=http://www.fleeteurope.com/news/fabia-3-million-rolls-production-line#.UwTEQnnGCLE/|publisher=FleetEurope|author=Tim Harrup|date=11 May 2012|access-date=10 April 2014|archive-date=4 March 2016|archive-url=https://web.archive.org/web/20160304224318/http://www.fleeteurope.com/news/fabia-3-million-rolls-production-line#.UwTEQnnGCLE/|url-status=dead}} {{Webarchive|url=https://web.archive.org/web/20160304224318/http://www.fleeteurope.com/news/fabia-3-million-rolls-production-line#.UwTEQnnGCLE/ |date=4 March 2016 }}</ref> 500,000 Superbs at the Kvasiny plant (June),<ref>{{cite web|title=Indian Autos Blog|url=http://indianautosblog.com/2013/12/skodas-kvasiny-500000th-superb-110746|author=Karthik H|date=30 December 2013}}</ref> and 5 years of Škoda operations in China.<ref name="Alexander Rogan"/>

Massive rejuvenation of the model range was a major tune for 2013 at Škoda: The Czech car maker launched the third-generation Octavia Combi and Octavia RS (both liftback and estate), as well as facelifted Superb and Superb Combi. They were accompanied by brand new members of the Rapid family as the Rapid Spaceback, the first Škoda hatchback car in the compact segment, and the Chinese version of the Rapid. The Yeti also faced significant changes. With the facelift, two design variants of Škoda's compact SUV are now available, the city-likeoriented Yeti and rugged Yeti Outdoor. Chinese customers were also given a Yeti with an extended wheelbase.
[[File:Skoda Vorstand Genf 2018.jpg|thumb|Part of the board of directors at the [[Geneva Motor Show]] with Škoda Vision X (2018): from left Christian Strube, Klaus-Dieter Schürmann, Alain Favey, Bernhard Maier, Michael Oeljeklaus, and Dieter Seemann]]

In 2015, Volkswagen admitted that it had installed pollution-cheating software in many of its cars to fool regulators that its cars met emissions standards, when in fact they polluted at much higher levels than government standards. About 1.2 million Škoda cars worldwide were fitted with this emissions-cheating device.<ref>{{Cite web|title = VW scandal: German prosecutors probe Winterkorn as Volkswagen emissions-rigging crisis spreads to 2.1 million Audi cars and Skoda models| date=28 September 2015 |url = https://www.telegraph.co.uk/finance/newsbysector/industry/11895848/BREAKING-2.1-million-Audi-cars-fitted-with-VW-emissions-cheat-devices.html|access-date = 28 September 2015}}</ref> Škoda said that Volkswagen would recall and cover refitting costs for all of the cars affected by the [[Volkswagen emissions testing scandal|scandal]]. In 2015, Škoda was voted the most reliable car brand in the [[United Kingdom|UK]].<ref>{{cite web|url=http://www.motortrader.com/motor-trader-news/automotive-news/skoda-wins-top-jd-power-honours-dependability-10-08-2015|title=Skoda wins top JD Power honours for dependability|website=www.motortrader.com|date=10 August 2015}}</ref> A corporate strategy was launched in 2015 to produce a range of all-electric cars from 2019.<ref name="Autocar March 16, 2016" />

Škoda Auto began manufacturing the large, seven-seat [[Sport utility vehicle|SUV]] [[Škoda Kodiaq]] in 2016,<ref>{{Cite web|url=https://www.autoexpress.co.uk/skoda/kodiaq/88859/new-skoda-kodiaq-suv-prices-specs-and-everything-you-need-to-know|title=New Skoda Kodiaq SUV: prices and specs|website=Auto Express}}</ref> it was introduced at the Paris Motor Show in October 2016,<ref>{{cite news|title=Kodiaq moment: snapshots of Skoda's 7-seat SUV|url=http://www.carmagazine.co.uk/car-news/motor-shows-events/paris/2016/kodiaq-moment-snapshot-of-skodas-7-seat-suv/|publisher=CAR magazine|date=29 July 2016}}</ref> and sales began at early 2017. In the second half of 2017, sales began of the new compact SUV [[Škoda Karoq]], which officially replaced the [[Škoda Yeti]]. The automaker introduced in December 2018 a new small family car, the [[Škoda Scala]]. In February 2019, the company introduced in [[Geneva]] the new [[Crossover (automobile)|subcompact crossover]] [[Škoda Kamiq]].