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=== Ethical basis=== Studies shows a significant number of consumers were content to pay higher prices for fair trade products, in the belief that this helps the poor.<ref>{{cite web |url=http://www.franchising.com/news/20080612_costa_coffee_hosts_national_foundation_day_to_enco.html |title=Costa Coffee Hosts National 'Foundation Day' To Encourage Ethical Coffee Consumption |publisher=Franchising.com |date=2008-06-12 |access-date=2017-11-13 |archive-date=2017-07-04 |archive-url=https://web.archive.org/web/20170704061340/https://www.franchising.com/news/20080612_costa_coffee_hosts_national_foundation_day_to_enco.html |url-status=live }} * {{cite journal |last=Niemi|first= N. |year=2010|title=Empowering Coffee Traders? The Coffee Value Chain from Nicaraguan Fair Trade Farmers to Finnish Consumers |journal= Journal of Business Ethics |volume= 97|issue= 2 | pages = 257β270|doi= 10.1007/s10551-010-0508-z |s2cid= 146802807 }} * {{cite journal|last1= Trudel|first1= R.|last2=Cotte|first2= J. |year=2009 |title=Does it pay to be good? |publisher=MIT Sloan Management Review}} * {{cite journal |last1=Winter|first1= Arnot C.|last2= Boxall|first2= P.|last3= & Cash|first3= S. |year=2006|title= Do ethical consumers care about price? A revealed preference analysis of Fair Trade coffee purchases|publisher= Canadian Journal of Agricultural Economics|volume= 54| pages = 555β565}}</ref> One ethical criticism of Fairtrade is that this premium over non-Fairtrade products does not reach the producers and is instead collected by businesses or by employees of co-operatives or is used for unnecessary expenses. Some research finds the implementation of certain fair trade standards causes greater inequalities in markets where these rigid rules are inappropriate for the specific market.<ref name="EthicalObjections" />{{Self-published source|date=March 2015}}<ref name="Booth, P 2007"/><ref name="Doppler, F. 2006"/><ref>Booth, Philip "Don't bully the faithful into buying Fairtrade", ''The Catholic Herald'', 20 February 2009</ref><ref name="perso2010"/>{{Dead link|date=April 2022}}
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