Editing Xerox (section)

===1980s===
[[David T. Kearns]], a Xerox executive since 1971, took over as CEO in 1982. The company was revived in the 1980s and 1990s, through improvement in quality design and realignment of its product line. Attempting to expand beyond copiers, in 1981 Xerox introduced a line of electronic memory typewriters, the ''Memorywriter'', which gained 20% market share, mostly at the expense of IBM.<ref name=Gale />

In 1980, Xerox acquired Kurzweil Computer Products, a pioneering manufacturer of [[flatbed scanner]]s, from [[Ray Kurzweil]]. It later acquired [[Datacopy]], another pioneer in the image scanner market, for $31&nbsp;million in 1986.<ref name=broadens>{{cite journal | last=Levander | first=Michelle | date=May 7, 1988 | url=https://www.newspapers.com/article/democrat-and-chronicle-scanner-firm-broa/156972701/ | title=Scanner firm broadens Xerox line | journal=Democrat and Chronicle | page=12D | via=Newspapers.com}}</ref> 

In 1983, Xerox bought [[Crum & Forster]], an insurance company, and formed Xerox Financial Services (XFS) in 1984.<ref name=Gale>{{cite web|title=Gale Directory of Company Histories: Xerox Corporation (from Amswers.com)|website=[[Answers.com]]|url=http://www.answers.com/topic/xerox-1|access-date=November 3, 2013|archive-date=October 31, 2013|archive-url=https://web.archive.org/web/20131031135454/http://www.answers.com/topic/xerox-1|url-status=live}}</ref>

In 1985, Xerox sold all of its publishing subsidiaries including University Microfilms and R. R. Bowker.<ref>{{cite news|last1=Winter|first1=Christine|title=Bell, Howell Acquires Two Data Firms|url=https://www.chicagotribune.com/1985/11/14/bell-howell-acquires-two-data-firms/|access-date=Sep 10, 2014|work=Chicago Tribune|date=November 14, 1985|archive-date=September 11, 2014|archive-url=https://web.archive.org/web/20140911075117/http://articles.chicagotribune.com/1985-11-14/business/8503180622_1_umi-gerald-schultz-bekins-records-management|url-status=live}}</ref>

The 6500 color copier was also introduced in 1986. The first one was sold in Philadelphia by Jack Schneider.{{Needs citation|date=June 2024}}

In 1989, Xerox won the Malcolm Baldrige National Quality Award for Business Products and Systems.