Editing Warp Records (section)

=== Online ===
Warp was an early adopter of [[E-commerce|internet for commerce]].<ref name="Anniss-2019" /> In 1996, Warp launched the online store Warpmart to sell physical products.<ref name="Billboard-2003">{{cite web |date=21 November 2003 |title=Billboard bits: Puddle Of Mudd, the Roots, Warp |url=https://www.billboard.com/music/music-news/billboard-bits-puddle-of-mudd-the-roots-warp-68049/ |access-date=19 April 2025 |website=[[Billboard (website)|Billboard]] }}</ref><ref name="Anniss-2019" /> The Warp Records shop closed in 1997 and was sold to the retailer [[Fopp (retailer)|Fopp]].<ref name="Birke-2007" /><ref name="Jones-2009" /> In 1999, Warp's tenth anniversary, it released the compilation album ''Influences, Classics & Remixes''.<ref name="Jones-2009" /> In January 2000, Warp relocated to London to facilitate better access to the wider music industry.<ref name="Anniss-2019" /> That year, Warp signed an album deal with the filmmaker [[Vincent Gallo]].<ref>{{cite web |last= |date=13 December 2000 |title=Warp go to the Gallo! |url=https://www.nme.com/news/music/nme-2509-1392457 |access-date=18 April 2025 |website=[[NME]]}}</ref>

In 2003, ''[[Billboard]]'' reported that Warp had annual revenues at US$10&nbsp;million, with Warpmart contributing 10%.<ref name="Billboard-2003" /> In 2004,<ref name="Billboard-2003" /> Warp launched [[Bleep (store)|Bleep]], one of the first [[Music download|download]] stores,<ref name="Anniss-2019" /> and made its entire catalogue available to purchase.<ref name="Orlowski-2004">{{cite news |last=Orlowski |first=Andrew |date=15 January 2004 |title=DRM: who needs it? UK label stands up for its customers |url=https://www.theregister.com/2004/01/15/drm_who_needs_it_uk/ |archive-url=http://web.archive.org/web/20241109050858/https://www.theregister.com/2004/01/15/drm_who_needs_it_uk/ |archive-date=9 November 2024 |access-date=18 April 2025 |work=[[The Register]] }}</ref> Its prices were slightly higher than competing online stores such as [[ITunes Store|iTunes]], and its [[MP3]]s were available at a [[variable bitrate]] of 205&nbsp;kbit/s, higher than the more common 160&nbsp;kbit/s of the period.<ref name="Orlowski-2004" /> Unlike other labels at the time, Bleep sold files free of [[digital rights management]] restrictions.<ref name="Orlowski-2004" /> ''[[The Register]]'' wrote that this was a "positive statement" demonstrating faith in its catalogue and customers.<ref name="Orlowski-2004" />

Beckett estimated that Warpmart and Bleep generated 25% of Warp's [[Asset turnover|turnover]] as of 2007.<ref name="Red Bull Music Academy-2007">{{cite web |date=2007 |title=Steve Beckett |url=https://www.redbullmusicacademy.com/lectures/steve-beckett-the-warp-factor |access-date=13 April 2025 |website=[[Red Bull Music Academy]] }}</ref> In January 2009, Warp merged Warpmart into Bleep, selling records from more than 300 independent labels, including [[Beggars Banquet]], [[Domino Recording Company|Domino]] and [[!K7 Music|!K7]]. That year, Warp reported that Bleep had sold more than 1.8&nbsp;million downloads.<ref>{{cite web |last=Wilson |first=Jen |date=30 November 2024 |title=Bleep.com merges with Warpmart |url=https://www.billboard.com/music/music-news/bleepcom-merges-with-warpmart-1275769/ |url-access=subscription |archive-url=https://web.archive.org/web/20241130123021/https://www.billboard.com/music/music-news/bleepcom-merges-with-warpmart-1275769/ |archive-date=30 November 2024 |access-date=18 April 2025 |website=[[Billboard (magazine)|Billboard]]}}</ref>