Editing WWKB (section)

===The 1980s and 1990s===
The station continued with the Top 40 format until 1981, when, facing the emergence of FM competition, the station evolved to more of an [[adult contemporary]] format. By 1983, they leaned toward rock and roll oldies while still playing AC songs. They also added [[talk radio]] shows in the evenings by 1984. On June 15 of that year, WKBW began broadcasting in [[C-QUAM]] [[AM stereo]].<ref>{{cite web|title=Offenders of the Faith|url=http://users.hfx.eastlink.ca:80/~amstereo/offenders.htmwebsite=eastlink.ca|archive-url=https://web.archive.org/web/20010109103400/http://users.hfx.eastlink.ca:80/~amstereo/offenders.htm|archive-date=January 9, 2001}}</ref>

In 1986, the WKBW stations were broken up as a result of Capital Cities' purchase of the [[American Broadcasting Company]]. WKBW radio was sold to Price Communications, who subsequently changed the station's call letters to the current WWKB on January 3, mainly to keep the long-standing "''KB''" slogan (which was necessitated due to an FCC regulation in effect then that forbade TV and radio stations in the same city, but with different owners from sharing the same call letters; the former calls remained on now-former sister station WKBW-TV, which Capital Cities/ABC sold to Queen City Broadcasting). In 1987, the station moved to a full service oldies format and on June 18, 1988, the station dropped live programming and switched to satellite-fed oldies. On March 6, 1989, WWKB flipped to business talk as part of the "Business Radio Network".<ref>{{cite web |title=WWKB Flips To Biz News/Talk|website=worldradiohistory.com |publisher=R&R Radio Records |url=https://worldradiohistory.com/Archive-All-Music/Archive-RandR/1980s/1989/RR-1989-03-03.pdf#page=4 |page=4|access-date=August 27, 2019 |date=March 3, 1989}}</ref> It flipped to hot talk in 1993. WWKB aired [[J. R. Gach]] from [[WGR]] as the afternoon drive show and established syndicated hot talkers [[The Howard Stern Show]] (by this time now almost exclusively on the FM dial), [[G. Gordon Liddy]], [[Laura Schlessinger]], [[The Fabulous Sports Babe]], [[Tom Leykis]] and (briefly, before Gach's arrival) Don and Mike. [[John Otto (radio personality)|John Otto]] hosted a late night program in this era. Stern's and Gach's presence was not enough to revive KB's ratings in what was then a three way news-talk battle also involving market-leading [[WBEN (AM)|WBEN]] and contender [[WGR]], which itself later switched to its current format of sports talk and play by play.

By 1996, the format was flipped again to [[country music]] as "Real Country 1520 KB" (this despite there being three other country stations in Buffalo, [[WYRK]], [[WLKK|107.7]] and [[WXRL]]). Following that in 1998, was an all sports format using the now-defunct mono-only One on One Sports network, which moved to 107.7 after two years. On January 29, 2000, WWKB flipped to a simulcast of sister station [[WKSE]]. This lasted until June of that year, when it returned to business talk, a low-cost, albeit unpopular format.

Price Communications presided over the collapse of its entire radio portfolio including WWKB and filed for [[Chapter 11 bankruptcy]] in 1992. After reorganization, WWKB was sold to Keymarket Communications in 1994. Around the same time, Keymarket acquired one of WWKB's longtime rivals, [[WBEN (AM)|WBEN]], from locally based owners at a premium price. Keymarket then sold both WWKB and WBEN to St. Louis-based [[River City Broadcasting]] in 1995. [[Sinclair Broadcast Group]] acquired WWKB and WBEN in 1996 through its purchase of River City. A year later, Sinclair bought WGR, bringing three of Buffalo's heritage AM stations under its portfolio. In 1999, Sinclair decided to divest its radio stations, selling most of them, including WWKB, WBEN and WGR, to [[Entercom Communications]].