Editing Twinkie (section)

===Television and film===
In 1984, the Twinkie became known worldwide in countries that did not sell the confection, due to a reference in the hit film ''[[Ghostbusters]]''.<ref name=hays>{{cite web|last1=Hays|first1=Julia|title=Celebrate the New Ghostbusters With Slime-Filled Twinkies|url=http://www.eonline.com/au/news/743749/celebrate-the-new-ghostbusters-with-slime-filled-twinkies|website=E! Online|access-date=26 February 2018|date=26 February 2016|archive-date=February 27, 2018|archive-url=https://web.archive.org/web/20180227035726/http://www.eonline.com/au/news/743749/celebrate-the-new-ghostbusters-with-slime-filled-twinkies|url-status=live}}</ref> In the film, the character [[Egon Spengler]] describes a speculated level of psychokinetic energy and uses a regular-sized Twinkie to represent the normal level of such energy in [[New York City]]. He then says that based on a recent sample, the Twinkie representing New York would be over {{cvt|35|ft|m}} long and weigh approximately {{cvt|600|lb|kg}}, to which the character [[Winston Zeddemore]] replies, "That's a big Twinkie."<ref name=hays/>

On [[Christmas Eve]] in 1988, [[Al Powell]], one of the most iconic characters of the action film ''[[Die Hard]]'', is introduced to the audience as a big Twinkie fan, in a scene where he is seen at a local [[7-Eleven]] near the Nakatomi Plaza also known as the  ''[[2121 Avenue of the Stars]]'' or formerly the Fox Plaza buying many Twinkies. When he proceeds to pay, Powell jokingly says to the store clerk  "they're for my wife... she's pregnant" and the clerk sarcastically acknowledges and agrees.<ref>{{cite web | url=https://www.youtube.com/watch?v=xtS-Ay_Bsyg | title=Die Hard film 1988: Sergeant al Powell buying Twinkies | website=[[YouTube]] | date=December 5, 2019 }}</ref>

The 1999 ''[[Family Guy]]'' episode "[[Da Boom]]" involves the [[Griffin family]] moving to [[Natick|Natick, Massachusetts]], in search of a Twinkie factory following the [[Year 2000 problem|Y2K apocalypse]]. The factory is shown to have survived completely intact, allowing the Griffins to use it as a food source and a means to rebuild society.

In the 2009 film ''[[Zombieland]]'', Twinkies are the favorite snack of the character Tallahassee, who develops an obsession with finding one in the middle of a [[Zombie apocalypse]].

During Hostess Brands' 2012 bankruptcy proceedings, television host [[Wendy Williams]] launched a "Save the Twinkie" campaign on her show to bring awareness to the financial problems of its parent company, and attempt to save the product from stopping production.<ref>{{Cite web |date=January 19, 2012 |title=Wendy Williams Launches ‘Save the Twinkie’ Campaign Amid Hostess Bankruptcy Filing |url=https://afro.com/wendy-williams-launches-save-the-twinkie-campaign-amid-hostess-bankruptcy-filing/ |access-date=February 21, 2025 |website=[[Baltimore Afro-American]]}}</ref>