Editing The Skeptical Environmentalist (section)

== Pieing incident ==
[[File:Mark Lynas.jpg|thumb|[[Mark Lynas]], who [[Pieing|pied]] Lomborg over disagreement with his views set out in ''The Skeptical Environmentalist''.]]
On 5 September 2001, at a promotional event at a [[Borders (retailer)|Borders]] book shop in [[Oxford]], England, British environmentalist author [[Mark Lynas]] [[Pieing|threw a cream pie]] in Lomborg's face.<ref name=":11" /><ref name=":12" /> While doing so, he said "I wanted to put a [[Baked Alaska]] in his smug face in solidarity with the [[Alaska Natives|native Indian]] and [[Eskimo]] people in [[Alaska]]".<ref>{{Cite web |last=Bailey |first=Ronald |date=2002-05-01 |title=Green with Ideology |url=https://reason.com/2002/05/01/green-with-ideology-2/ |access-date=2024-04-30 |website=[[Reason.com]] |language=en-US |archive-date=30 April 2024 |archive-url=https://web.archive.org/web/20240430205539/https://reason.com/2002/05/01/green-with-ideology-2/ |url-status=live }}</ref> In a post on [[Indymedia]] titled "Why I pied Lomborg", Lynas stated "Lomborg specialises in presenting the reader with false choices—such as the assertion that money not spent on preventing climate change could be spent on bringing clean water to the developing world, thereby saving more lives per dollar of expenditure. Of course, in the real world, these are not the kind of choices we are faced with."<ref name=":11">{{Cite web |last=Lynas |first=Mark |author-link=Mark Lynas |date=7 September 2001 |title=Why I pied Lomborg |url=http://schema-root.org/people/political/activists/environment/individuals/mark_lynas/ |url-status=dead |archive-url=https://web.archive.org/web/20050502102916/http://schema-root.org/people/political/activists/environment/individuals/mark_lynas/ |archive-date=2005-05-02 |access-date=2005-05-18 |website=[[Indymedia]]}}</ref> Lynas also commented on the difficulty of challenging Lomborg's book, arguing "his work, as flawed as it is, has clearly been very time-consuming and meticulous. In a busy and under funded world, few people have the time or background knowledge to plow though 3,000 footnotes checking his sources. It is impressively interdisciplinary."<ref name=":12">{{Cite web |title=The Skeptical Environmentalist: Bjorn Lomborg |url=http://critique-magazine.com/article/lomborg.html |url-status=live |archive-url=https://web.archive.org/web/20160621052329/http://critique-magazine.com/article/lomborg.html |archive-date=21 June 2016 |access-date=2022-09-13 |website=Critique Magazine}}</ref> 

Lomborg said he was "stunned" by the incident, but "at least the pie tasted good".<ref name=":8" /> Lynas later apologised to Lomborg and said that he regretted pieing him. The two would later be on "friendly" terms.<ref>{{Cite news |last=Kloor |first=Keith |date=2011-10-20 |title=How Mark Lynas riled the green movement |url=https://www.theguardian.com/environment/2011/oct/20/mark-lynas-green-movement |access-date=2024-04-26 |work=The Guardian |language=en-GB |issn=0261-3077 |archive-date=26 April 2024 |archive-url=https://web.archive.org/web/20240426223311/https://www.theguardian.com/environment/2011/oct/20/mark-lynas-green-movement |url-status=live }}</ref>