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===20th century=== In 1915, insurgents in [[South Texas]] wrote a manifesto that was circulated in the town of [[San Diego, Texas|San Diego]] and all across the region. The manifesto "[[Plan de San Diego]]" called on Mexicans, American Indians, Blacks, Germans, and Japanese to liberate south Texas and kill their racist white American oppressors. Numerous cross-border raids, murders, and sabotage took place. Some Tejanos strongly repudiated the plan. According to Benjamin H. Johnson, middle-class Mexicans who were born in the United States and desired affirming their loyalty to the country founded the [[League of United Latin American Citizens]] (LULAC). It was headed by professionals, business leaders, and progressives and became the main Tejano organization promoting civic pride and civil rights.<ref>{{cite book |first=Benjamin H. |last=Johnson |title=Revolution in Texas: How a Forgotten Rebellion and Its Bloody Suppression turned Mexicans into Americans |url=https://archive.org/details/revolutionintexa00john |url-access=registration |year=2003 |publisher=Yale University Press |isbn=9780300094251 }}</ref> Other sources attribute the founding of the organization in 1929 largely to Tejano veterans of [[World War I]], who wanted to improve civil rights for Mexican-American citizens of the United States. They were socially discriminated against in Texas. Only American citizens were admitted as members to LULAC, and there was an emphasis on people becoming educated and assimilated to advance in society.<ref>Gutierrez, David G. (March 1995). ''Walls and Mirrors: Mexican Americans, Mexican Immigrants, and the Politics of Ethnicity''. University of California Press. {{ISBN|978-0-520-20219-1}}, p. 9</ref><ref>{{cite book | last = Orozco | first = Cynthia E. | author-link=Cynthia Orozco|title = No Mexicans, Women, or Dogs Allowed: The Rise of the Mexican American Civil Rights Movement | publisher = University of Texas Press | location = Austin | year = 2009 | isbn = 978-0-292-72132-6 }}</ref> In 1963, Tejanos in [[Crystal City, Texas|Crystal City]] organized politically and won elections; their candidates dominated the city government and the school board. Their activism signaled the emergence of modern Tejano politics.<ref>{{cite journal |first=Michael V. |last=Miller |title=Chicano Community Control in South Texas: Problems And Prospects |journal=Journal of Ethnic Studies |year=1975 |volume=3 |issue=3 |pages=70–89 }}</ref> In 1969–70, a different Tejano coalition, the [[La Raza Unida Party]], came to office in Crystal City. The new leader was [[José Ángel Gutiérrez]], a radical nationalist who worked to form a Chicano nationalist movement across the Southwest in 1969 to 1979. He promoted cultural terminology (''[[Chicano]], [[Aztlan]]'') designed to unite the militants; but his movement split into competing factions in the late 1970s.<ref>{{cite journal |first1=Richard J. |last1=Jensen| author-link1 = Richard J. Jensen |first2=John C. |last2=Hammerback |title=Radical Nationalism Among Chicanos: The Rhetoric of José Angel Gutiérrez |journal=Western Journal of Speech Communication |year=1980 |volume=44 |issue=3 |pages=191–202 |doi=10.1080/10570318009374005}}</ref>
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