Editing Super Bowl XVIII (section)

==Broadcasting==
The game was broadcast in the [[United States]] by [[NFL on CBS|CBS]], the last Super Bowl before [[NFL on ABC|ABC]] was added to the annual broadcasting rotation with [[Super Bowl XIX|the next game]] the following year (this was added to it as part of a new television contract that began with the [[1982 NFL season|1982 season]] and a new alternation process that began with [[Super Bowl XVII|the previous game]] on [[NFL on NBC|NBC]] at the end of that season). The CBS broadcast team consisted of [[play-by-play|play-by-play announcer]] [[Pat Summerall]] and [[color commentator]] [[John Madden]].  Hosting pregame coverage for ''[[The NFL Today|The Super Bowl Today]]'' was [[Brent Musburger]], [[Irv Cross]], [[Phyllis George]] (in her final assignment for CBS), and [[Jimmy Snyder (sports commentator)|Jimmy "The Greek" Snyder]]. Other contributors included [[Jim Hill (American football)|Jim Hill]], sports director of CBS station [[KCBS-TV|KNXT]] in Los Angeles; [[Charlsie Cantey]]; [[Pat O'Brien (radio and television personality)|Pat O'Brien]]; [[Dick Vermeil]]; [[Tom Brookshier]]; [[Hank Stram]]; [[John Tesh]]; and [[CBS News]] correspondent [[Charles Osgood]]. During this game, CBS introduced a new theme and open that would later be used for their [[College Football on CBS|college football coverage]] until it was replaced by the current college football theme introduced on [[Super Bowl XXI]] (the next Super Bowl CBS aired at the end of the [[1986 NFL season|1986 season]]).

[[NFL on Westwood One Sports|CBS Radio]] had the game nationally with [[Jack Buck]] and [[Hank Stram]]. [[Dick Stockton]] would serve as pregame host for CBS Radio coverage; while Musburger would also contribute halftime commentary in addition to hosting CBS television coverage<ref>{{cite web|title=Super Bowl set for super numbers|url=http://www.americanradiohistory.com/Archive-BC/BC-1984/BC-1984-01-16.pdf|website=American Radio History|publisher=Broadcasting Magazine|access-date=March 15, 2017|pages=102, 108}}</ref> Locally, [[Bill King]] and [[Rich Marotta]] called the game on [[KWVE (AM)|KRLA]] in Los Angeles; and [[Frank Herzog]], [[Sam Huff]], and [[Sonny Jurgensen]] were on [[WSBN|WMAL-AM]] on Washington, D.C.

CBS's [[List of Super Bowl lead-out programs|Super Bowl lead-out program]] was the pilot episode of ''[[Airwolf]]''.<ref>{{Cite web |last=Chaney |first=Jen |date=2018-02-01 |title=The 10 Most Significant Super Bowl Lead-Out TV Episodes in History |url=https://www.vulture.com/2018/02/significant-super-bowl-lead-out-episode-history.html |access-date=2024-07-08 |website=Vulture |language=en}}</ref>

The game was simulcast in Canada on [[CTV Television Network|CTV]] and in the United Kingdom on [[Channel 4]].

[[Apple Computer|Apple's]] famous [[1984 (advertisement)|"1984" television commercial]], introducing the [[Macintosh 128K|Macintosh]] computer and directed by [[Ridley Scott]], ran during a timeout in the third quarter. The advertisement changed how the Super Bowl would be used as a media advertising platform.{{Original research inline|date=February 2010}}

The highlight package to Super Bowl XVIII was voiceover artist [[John Facenda]]'s final project for [[NFL Films]].  Facenda died eight months after the game.  An expanded version of ''Black Sunday'' (the highlight film's title) has appeared on ''NFL's Greatest Games'', containing an additional hour of game footage and more audio play-by-play from both the local KRLA and WMAL radio broadcasts.