Editing Super Bowl V (section)

===Super Bowl pregame news and notes===
For the Colts, Super Bowl V represented a chance to redeem themselves for their humiliating loss to the [[1968 New York Jets season|New York Jets]] in [[Super Bowl III]]. Volk commented, "Going to the game a second time took away some of the awe. I think we were able to focus better. There was no way we were going to let ourselves get beat again."<ref name=McGrane/>

[[File:Miami Orange Bowl (Super Bowl V).jpg|thumb|left|The Miami Orange Bowl during Super Bowl V]]
Meanwhile, the game was a chance for the Cowboys to lose their nickname of "next year's champions" and their reputation of "not being able to win the big games". In the past five seasons, Dallas had won more games, 52 of 68, than any other professional football team, but they had yet to win a league title. The Cowboys had chances to go to the first two Super Bowls, but narrowly lost to the [[Green Bay Packers]] in both the [[1966 NFL Championship Game|1966]] and [[1967 NFL Championship Game|1967 NFL Championship]] games. In the 1966 title game, the Cowboys failed to score a potential tying touchdown on four attempts starting from the Packers two-yard line on the game's final drive. Then in the 1967 title game (the [[NFL Championship Game, 1967|"Ice Bowl"]]), the Cowboys lost because they allowed the Packers to score a touchdown with sixteen seconds left in the game.

As the designated home team, Dallas was forced to wear its blue jerseys for the Super Bowl under rules in place at the time, which did not allow the home team its choice of jersey color, unlike the regular season and playoff games leading up to the Super Bowl. Dallas had not worn its blue jerseys at home since [[1963 Dallas Cowboys season|1963]], as Cowboys general manager [[Tex Schramm]] opted to have the team wear white at home in order to present fans with a consistent look. The Cowboys wore their blue jerseys twice during the 1970 season, losing 20–7 at [[1970 St. Louis Cardinals (NFL) season|St. Louis]] in week three and winning 6–2 at [[1970 Cleveland Browns season|Cleveland]] in week 13. The designated home team was first allowed its choice of jersey color for [[Super Bowl XIII]], allowing the Cowboys to wear white vs. the [[1978 Pittsburgh Steelers season|Pittsburgh Steelers]].

Gambling establishments had the Colts as 2 ½ point favorites and projected 36 total points scored.<ref>{{cite web|url=http://linemakers.sportingnews.com/nfl/2015-01-25/super-bowl-betting-history-patriots-vs-seahawks-point-spread-line-vegas-odds|title=Super Bowl Betting History – Underdogs on Recent Roll|first=Marcus|last=DiNitto|work=The Linemakers|publisher=Sporting News|date=January 25, 2015|access-date=February 4, 2015|archive-date=February 4, 2015|archive-url=https://web.archive.org/web/20150204100054/http://linemakers.sportingnews.com/nfl/2015-01-25/super-bowl-betting-history-patriots-vs-seahawks-point-spread-line-vegas-odds|url-status=dead}}</ref><ref>{{cite web|url=http://www.vegasinsider.com/nfl/superbowl/history/|title=Super Bowl History|publisher=Vegas Insider|access-date=February 4, 2015}}</ref>

Vice President [[Spiro Agnew]], a Colts fan since the team began playing in Baltimore in 1953, attended the game.<ref>{{cite web | url=https://www.boston.com/sports/super-bowl-li/2017/02/03/vice-president-mike-pence-will-attend-the-super-bowl | title=Vice President Mike Pence will attend the Super Bowl }}</ref> Agnew was [[Governor of Maryland]] prior to his [[1968 United States presidential election|election]] as [[Richard Nixon]]'s running mate in [[1968 United States presidential election|1968]]. Nixon himself was a huge football fan and had a vacation home in [[Key Biscayne, Florida|Key Biscayne]], approximately ten miles from the Orange Bowl.
Also in attendance was boxing great Muhammad Ali, who signed autographs for many young fans. Ali was in south Florida training for his March 8 [[Fight of the Century|heavyweight championship fight]] vs. [[Joe Frazier]] in [[New York City]].

Kickoff for this game was at 2:00 pm, making it the earliest starting time in the Eastern Time Zone in Super Bowl history, and one of only three Super Bowls to start in the morning for viewers in the Pacific Time Zone (the others were [[Super Bowl VI]] in [[New Orleans]] and [[Super Bowl X]] in Miami).