Editing Streaming media (section)

=== Business developments ===
[[Xing Technology]] was founded in 1989 and developed a JPEG streaming product called "StreamWorks".  Another streaming product appeared in late 1992 and was named StarWorks.<ref name="StarWorks">{{Cite book |doi = 10.1109/CMPCON.1993.289623|title = Digest of Papers. Compcon Spring|year = 1993|last1 = Tobagi|first1 = F.A.|last2 = Pang|first2 = J.| chapter=StarWorks-a video applications server |pages = 4–11|isbn = 0-8186-3400-6|s2cid = 61039780}}</ref> StarWorks enabled on-demand MPEG-1 full-motion videos to be randomly accessed on corporate [[Ethernet]] networks. Starworks was from [[Starlight Networks]], which also pioneered live video streaming on Ethernet and via [[Internet Protocol]] over satellites with [[Hughes Network Systems]].<ref name="Starlight Networks and Hughes Network Systems">{{cite web |url=http://www.thefreelibrary.com/Starlight+Networks+and+Hughes+Network+Systems+Plan+Corporate...-a017588314 |title=Starlight Networks and Hughes Network Systems |access-date=10 May 2017 |archive-date=2 April 2019 |archive-url=https://web.archive.org/web/20190402180803/https://www.thefreelibrary.com/Starlight+Networks+and+Hughes+Network+Systems+Plan+Corporate...-a017588314 |url-status=dead }}</ref> Other early companies that created streaming media technology include Progressive Networks and Protocomm prior to widespread World Wide Web usage.  After the [[Netscape IPO]] in 1995 (and the release of [[Windows 95]] with built-in [[TCP/IP]] support), usage of the Internet expanded, and [[Dot-com bubble|many companies "went public"]], including Progressive Networks (which was renamed "[[RealNetworks]]", and listed on [[Nasdaq]] as "RNWK"). As the web became even more popular in the late 90s, streaming video on the internet blossomed from startups such as [[Vivo Software]] (later acquired by RealNetworks), VDOnet (acquired by RealNetworks), Precept (acquired by [[Cisco]]), and Xing (acquired by RealNetworks).<ref>{{Cite magazine |last=Sullivan |first=Jennifer |title=Revived RealNetworks Buys Xing |language=en-US |magazine=Wired |url=https://www.wired.com/1999/04/revived-realnetworks-buys-xing/ |access-date=5 October 2022 |issn=1059-1028}}</ref>

[[Microsoft]] developed a media player known as [[ActiveMovie]] in 1995 that supported streaming media and included a proprietary streaming format, which was the precursor to the streaming feature later in [[Windows Media Player]] 6.4 in 1999. In June 1999, [[Apple Inc.|Apple]] also introduced a streaming media format in its [[QuickTime]] 4 application. It was later also widely adopted on websites, along with RealPlayer and Windows Media streaming formats. The competing formats on websites required each user to download the respective applications for streaming, which resulted in many users having to have all three applications on their computer for general compatibility.

In 2000, Industryview.com launched its "world's largest streaming video archive" website to help businesses promote themselves.<ref>{{cite magazine |last=Hebert |first=Steve |date=November 2000 |title=Streaming Video Opens New Doors |magazine=Videography|page=164}}</ref> Webcasting became an emerging tool for business marketing and advertising that combined the immersive nature of television with the interactivity of the Web. The ability to collect data and feedback from potential customers caused this technology to gain momentum quickly.<ref>{{cite magazine |last=Reinstein |first=Bill |date=25 June 2001 |title=Webcasts Mature as Marketing Tool |magazine=DM News|page=24}}</ref>

Around 2002, the interest in a single, unified, streaming format and the widespread adoption of [[Adobe Flash]] prompted the development of a video streaming format through Flash, which was the format used in Flash-based players on [[video hosting]] sites. The first popular video streaming site, YouTube, was founded by [[Steve Chen]], [[Chad Hurley]], and [[Jawed Karim]] in 2005. It initially used a Flash-based player, which played [[MPEG-4 AVC]] video and [[Advanced Audio Coding|AAC]] audio, but now defaults to [[HTML video]].<ref>{{Cite news|url=https://youtube-eng.googleblog.com/2015/01/youtube-now-defaults-to-html5_27.html|title=YouTube now defaults to HTML5 <nowiki><video></nowiki>|work=YouTube Engineering and Developers Blog|access-date=20 February 2018|archive-date=10 September 2018|archive-url=https://web.archive.org/web/20180910204225/https://youtube-eng.googleblog.com/2015/01/youtube-now-defaults-to-html5_27.html|url-status=dead}}</ref> Increasing consumer demand for live streaming prompted YouTube to implement a new live streaming service for users.<ref>{{cite web |url=http://news.cnet.com/8301-17939_109-9883062-2.html |first=Josh |last=Lowensohn |year=2008 |title=YouTube to Offer Live Streaming This Year |access-date=23 July 2011 |archive-date=10 August 2011 |archive-url=https://web.archive.org/web/20110810020943/http://news.cnet.com/8301-17939_109-9883062-2.html |url-status=dead }}</ref> The company currently also offers a (secure) link that returns the available connection speed of the user.<ref>{{cite web|url=https://www.youtube.com/my_speed# | title=YouTube Video Speed History | via=YouTube |access-date=30 April 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120426225550/http://www.youtube.com/my_speed |archive-date=26 April 2012 }}</ref>

The [[Recording Industry Association of America]] (RIAA) revealed through its 2015, earnings report that streaming services were responsible for 34.3 percent of the year's total [[music industry]]'s revenue, growing 29 percent from the previous year and becoming the largest source of income, pulling in around $2.4&nbsp;billion.<ref>{{cite web|title=News and Notes on 2015 RIAA Shipment and Revenue Statistics|url=https://www.riaa.com/wp-content/uploads/2016/03/RIAA-2015-Year-End-shipments-memo.pdf|publisher=Recording Industry Association of America|access-date=5 January 2017|archive-date=6 June 2019|archive-url=https://web.archive.org/web/20190606161536/https://www.riaa.com/wp-content/uploads/2016/03/RIAA-2015-Year-End-shipments-memo.pdf|url-status=live}}</ref><ref>{{cite news|title=Streaming made more revenue for music industry in 2015 than digital downloads, physical sales|url=http://www.washingtontimes.com/news/2016/mar/23/streaming-made-more-revenue-for-music-industry-in-/|newspaper=The Washington Times|access-date=5 January 2017|archive-date=5 January 2017|archive-url=https://web.archive.org/web/20170105180057/http://www.washingtontimes.com/news/2016/mar/23/streaming-made-more-revenue-for-music-industry-in-/|url-status=live}}</ref> US streaming revenue grew 57 percent to $1.6&nbsp;billion in the first half of 2016 and accounted for almost half of industry sales.<ref>{{cite news|last1=Shaw|first1=Lucas|title=The Music Industry Is Finally Making Money on Streaming|newspaper=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2016-09-20/spotify-apple-drive-u-s-music-industry-s-8-first-half-growth|publisher=Bloomberg L.P.|access-date=5 January 2017|date=20 September 2016|archive-date=22 May 2019|archive-url=https://web.archive.org/web/20190522143903/https://www.bloomberg.com/news/articles/2016-09-20/spotify-apple-drive-u-s-music-industry-s-8-first-half-growth|url-status=live}}</ref>