Editing Startup company (section)

===Lean startup===
Lean startup is a clear set of principles to create and design startups under limited resources and tremendous uncertainty to build their ventures more flexibly and at a lower cost. It is based on the idea that entrepreneurs can make their implicit assumptions about how their venture works explicit and empirically testing it.<ref name=":5">{{Cite journal|date=1 November 2015|title=Self-regulated learning, team learning and project performance in entrepreneurship education: Learning in a lean startup environment|journal=Technological Forecasting and Social Change|language=en|volume=100|pages=21–28|doi=10.1016/j.techfore.2015.02.007|issn=0040-1625|last1=Harms|first1=Rainer|url=https://research.utwente.nl/en/publications/selfregulated-learning-team-learning-and-project-performance-in-entrepreneurship-education-learning-in-a-lean-startup-environment(b94a1ab9-6203-464d-a0a4-9a0650686b90).html}}</ref> The empirical test is to de/validate these assumptions and to get an engaged understanding of the business model of the new ventures, and in doing so, the new ventures are created iteratively in a build–measure–learn loop. Hence, lean startup is a set of principles for entrepreneurial learning and business model design. More precisely, it is a set of design principles aimed for iteratively experiential learning under uncertainty in an engaged empirical manner. Typically, a lean startup focuses on a few lean principles:

* find a problem worth solving, then define a solution
* engage early adopters for market validation
* continually test with smaller, faster iterations
* build a function, measure customer response, and verify/refute the idea
* evidence-based decisions on when to pivot by changing your plan's course
* maximize the efforts for speed, learning, and focus