Editing Speed dating (section)

=== Subconscious preferences ===
[[Malcolm Gladwell]]'s book on split-second decision making, ''[[Blink: The Power of Thinking Without Thinking|Blink]],'' introduces two professors at [[Columbia University]] who run speed-dating events.  Drs. [[Sheena Iyengar]] and Raymond Fisman found, from having the participants fill out questionnaires, that what people said they wanted in an ideal mate did not match their [[subconscious]] preferences.<ref>{{cite book|title=Blink: The Power of Thinking Without Thinking|first=Malcolm|last=Gladwell|year=2005|publisher=Little, Brown|isbn=0-316-17232-4|url-access=registration|url=https://archive.org/details/blinkpowerofthin00glad}}  pp. 61-66</ref><ref>{{cite web|url=http://www.nerve.com/screeningroom/books/thestorytellingproblem |title=The Storytelling Problem (excerpt from ''Blink'') |publisher=Nerve.com |date=26 January 2005 |access-date=12 July 2011}}</ref>