Editing Sampling (statistics) (section)

=== <span id="Random sampling"> Simple random sampling </span> ===
{{Main|Simple random sampling}}
[[File:Simple random sampling.PNG|thumb|300px|A visual representation of selecting a simple random sample]]
In a simple random sample (SRS) of a given size, all subsets of a sampling frame have an equal probability of being selected. Each element of the frame thus has an equal probability of selection: the frame is not subdivided or partitioned. Furthermore, any given ''pair'' of elements has the same chance of selection as any other such pair (and similarly for triples, and so on). This minimizes bias and simplifies analysis of results. In particular, the variance between individual results within the sample is a good indicator of variance in the overall population, which makes it relatively easy to estimate the accuracy of results.

Simple random sampling can be vulnerable to sampling error because the randomness of the selection may result in a sample that does not reflect the makeup of the population. For instance, a simple random sample of ten people from a given country will ''on average'' produce five men and five women, but any given trial is likely to over represent one sex and underrepresent the other. Systematic and stratified techniques attempt to overcome this problem by "using information about the population" to choose a more "representative" sample.

Also, simple random sampling can be cumbersome and tedious when sampling from a large target population. In some cases, investigators are interested in research questions specific to subgroups of the population. For example, researchers might be interested in examining whether cognitive ability as a predictor of job performance is equally applicable across racial groups. Simple random sampling cannot accommodate the needs of researchers in this situation, because it does not provide subsamples of the population, and other sampling strategies, such as stratified sampling, can be used instead.