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=== 2010s === [[File:Duncan Laurence with the 2019 Eurovision Trophy (cropped).jpg|thumb|[[Duncan Laurence]], who competed on the [[The Voice of Holland season 5|fifth season]] of singing competition show ''[[The Voice of Holland]]'' in 2014, with the trophy for winning the [[Eurovision Song Contest 2019]].]] In 2010, the Dutch singing competition show ''[[The Voice of Holland]]'', created by [[John de Mol Jr.]], premiered; it added to the singing competition template the twist that judges could not see contestants during the initial audition round, and could judge them only by their voice. The show was an instant success, and spawned an entire franchise, ''[[The Voice (franchise)|The Voice]]'', which has been highly successful, with almost 50 international adaptations. ''[[The Tester]]'' (2010β2012) was the first reality television show aired over a video game console.<ref name="USAToday">{{Cite news | newspaper = [[USA Today]] | title = Have a PlayStation? You can watch 'The Tester'; Reality series is available only on consoles | first = Mike | last = Snider | page = D.12 | date = March 5, 2010 | access-date = October 10, 2010 | url = https://www.usatoday.com/life/lifestyle/2010-03-05-tester05_ST_N.htm | archive-date = March 15, 2010 | archive-url = https://web.archive.org/web/20100315120950/http://www.usatoday.com/life/lifestyle/2010-03-05-tester05_ST_N.htm | url-status = live }}</ref> By 2012, many of the long-running reality television show franchises in the United States, such as ''American Idol'', ''Dancing with the Stars'' and ''[[The Bachelor (American TV series)|The Bachelor]]'', had begun to see declining ratings.<ref>Molloy, Tim (March 13, 2012). [https://www.thewrap.com/tv/article/reality-ratings-slip-aging-bachelors-idols-and-dancers-lose-some-bite-36224 Reality Ratings Slip: Aging Bachelors, Idols and Dancers Lose Their Bite] {{Webarchive|url=https://web.archive.org/web/20191211102724/https://www.thewrap.com/tv/article/reality-ratings-slip-aging-bachelors-idols-and-dancers-lose-some-bite-36224/ |date=December 11, 2019 }}. ''The Wrap''. Retrieved March 14, 2012.</ref> However, reality television as a whole remained durable in the U.S., with hundreds of shows across many channels. In 2012, ''[[New York (magazine)|New York]]'' Magazine's ''Vulture'' blog published a humorous [[Venn diagram]] showing popular themes across American reality shows then running, including shows set in the U.S. states of [[Alaska]], [[Louisiana]] and [[Texas]], shows about cakes, weddings and [[pawnbroker]]s, and shows, usually competition-based, whose title includes the word "Wars".<ref>{{cite web |title=See a Venn Diagram Connecting Reality-TV Shows |url=https://www.vulture.com/2012/01/reailty-show-venn-diagram.html |publisher=New York Magazine Vulture blog |author=Margaret Lyons and Jen Cotton |date=January 31, 2012 |access-date=February 20, 2020 |archive-date=December 11, 2019 |archive-url=https://web.archive.org/web/20191211102647/https://www.vulture.com/2012/01/reailty-show-venn-diagram.html |url-status=live }}</ref> ''[[Duck Dynasty]]'' (2012β2017), which focused on the Robertson family that founded [[Duck Commander]], in 2013 became the most popular reality series in U.S. cable television history. Its fourth-season premiere was viewed by nearly 12 million viewers in the United States, most of which were in rural markets. Its rural audience share ranked in the 30s, an extremely high number for any series, broadcast or cable. Following from the ''1900 House'' format, the BBC produced a series called ''[[Back in Time for Tea]]'' in which a family would experience tea time for various decades. In 2014, ''[[Entertainment Weekly]]'' and ''[[Variety (magazine)|Variety]]'' again noted a stagnation in reality television programs' ratings in the U.S., which they attributed to "The diminishing returns of cable TV's sea of reality sameness". They noted that a number of networks that featured reality programming, including Bravo and E!, were launching their first scripted shows, and others, including [[AMC (TV channel)|AMC]], were abandoning plans to launch further reality programs; though they clarified that the genre as a whole "isn't going anywhere."<ref>Littleton, Cynthia (October 9, 2014). [https://variety.com/2014/tv/news/amc-scraps-second-season-of-game-of-arms-other-shows-as-cabler-reconsiders-unscripted-genre-1201326326/ AMC Scraps Second Season of 'Game of Arms,' Other Shows as Cabler Reconsiders Unscripted Genre] {{Webarchive|url=https://web.archive.org/web/20200807004107/https://variety.com/2014/tv/news/amc-scraps-second-season-of-game-of-arms-other-shows-as-cabler-reconsiders-unscripted-genre-1201326326/ |date=August 7, 2020 }}. ''Variety''. Retrieved October 10, 2014.</ref><ref>{{cite magazine |title=Are we tired of reality TV? |url=http://insidetv.ew.com/2014/10/31/reality-tv/ |magazine=Entertainment Weekly |first=James |last=Hibberd |date=October 31, 2014}}</ref> Ratings and profits from reality TV continued to decline in the late 2010s.<ref>{{cite web |title=This may be the end of reality TV as we know it |url=https://www.marketwatch.com/story/this-may-be-the-end-of-reality-tv-as-we-know-it-2017-02-03 |first=Katerina |last=Ang |date=February 4, 2017 |work=MarketWatch |access-date=June 22, 2019 |archive-date=June 22, 2019 |archive-url=https://web.archive.org/web/20190622123004/https://www.marketwatch.com/story/this-may-be-the-end-of-reality-tv-as-we-know-it-2017-02-03 |url-status=live }}</ref> The South Korean competition show ''[[I Can See Your Voice (South Korean TV series)|I Can See Your Voice]]'', which premiered in 2015, showed guest judges attempting to guess which of a group of contestants could sing, and which could not, without hearing them sing. The show was successful, and spawned several imitators, most notably ''[[King of Mask Singer]]'' several months later. ''King of Mask Singer'' was a more traditional singing competition show, but with the wrinkle that the contestants were celebrities who remained masked until they were removed from the show, adding an element of guesswork to the competition.<ref>{{Cite web |author=Park So-jung |date=July 20, 2015 |title='King of Mask Singer' leads Sunday for first time |url=http://english.yonhapnews.co.kr/news/2015/07/20/0200000000AEN20150720003000315.html |access-date=March 28, 2016 |work=[[Yonhap News Agency]] |archive-date=August 2, 2017 |archive-url=https://web.archive.org/web/20170802211745/http://english.yonhapnews.co.kr/news/2015/07/20/0200000000AEN20150720003000315.html |url-status=live }}</ref> The two shows both spawned successful international franchises, ''[[I Can See Your Voice]]'' and ''[[Masked Singer]]'', respectively. ''Masked Singer'' has been especially popular, with over 50 local adaptations; its [[The Masked Singer (American TV series)|American adaptation]] was the third highest-rated series overall of both the 2018β19 and 2019β20 television seasons.<ref>{{cite web |last=Porter |first=Rick |date=June 10, 2019 |title=2018β19 TV Season: Live-Plus-7 Ratings for Every Broadcast Series |url=https://www.hollywoodreporter.com/live-feed/live-7-ratings-broadcast-tv-series-2018-19-1217293 |url-status=live |archive-url=https://web.archive.org/web/20200527085042/https://www.hollywoodreporter.com/live-feed/live-7-ratings-broadcast-tv-series-2018-19-1217293 |archive-date=May 27, 2020 |website=[[The Hollywood Reporter]]}}</ref> The success of the two franchises has led to other globally-syndicated franchises of reality competitions based around guesswork, such as ''[[Game of Talents]]'' (which began in Spain in 2019) and ''[[The Masked Dancer (American TV series)|The Masked Dancer]]'' (which began in the United States in 2020).<ref>{{Cite web |last=White |first=Peter |date=2021-04-05 |title=The State Of Non-Scripted TV: Networks & Streamers Optimistic In 2021 As They Seek Post-Pandemic Stability & Noisy New Hits |url=https://deadline.com/2021/04/the-state-of-non-scripted-tv-broadcasters-streamers-optimistic-in-2021-feature-1234727534/ |access-date=2022-08-22 |website=Deadline |language=en-US |archive-date=November 2, 2022 |archive-url=https://web.archive.org/web/20221102183739/https://deadline.com/2021/04/the-state-of-non-scripted-tv-broadcasters-streamers-optimistic-in-2021-feature-1234727534/ |url-status=live }}</ref> Specialist skill-based TV competitions became popular during this decade with such programs like ''[[The Great British Bake-Off]]'', ''[[Lego Masters]]'', ''[[The Great British Sewing Bee]]'' and ''[[Forged in Fire]]'' shown.
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