Editing Perry (section)

===Modern commercial perries===
The production of traditional perry began to decline during the 20th century, in part due to changing farming practices– perry pears could be difficult and labour-intensive to crop, and orchards took many years to mature. The industry was, however, to a certain degree revived by modern commercial perry-making techniques, developed by [[Francis Showering]] of the firm Showerings of [[Shepton Mallet]], Somerset, in the creation of their sparkling branded perry [[Babycham]].<ref name="ppm"/> Babycham, the first mass-produced branded perry, was developed by Showering from application of the Long Ashton Institute's research, and was formerly produced from authentic perry pears, though today it is produced from concentrate, the firm's pear orchards having now been dug up.<ref name="tcppp"/> Aimed at the female drinker at a time when wine was not commonly available in UK [[pub]]s, Babycham was sold in miniature Champagne-style bottles; the drink was for many years a strong seller and made a fortune for the Showering family.<ref name=tg>''[https://web.archive.org/web/20140131072508/http://www.telegraph.co.uk/property/propertyadvice/propertymarket/3334960/Prancing-to-the-tune-of-Babycham.html Prancing to the tune of Babycham]'', [[Daily Telegraph]]</ref> A competing brand of commercial perry, [[Lambrini]], is manufactured in [[Liverpool]] by [[Halewood International]]. The [[Ireland|Irish]] drinks company [[Cantrell and Cochrane]], Plc, more famous for its [[Bulmers (Republic of Ireland)|Magners and Bulmers]] ciders, launched a similar light perry, Ritz, in 1986.

Like commercial [[lager]] and commercial cider, commercial perry is highly standardised, and today often contains large quantities of cereal [[adjunct (beer)|adjunct]]s such as [[corn syrup]] or [[invert sugar]].{{citation needed|date=November 2012}} It is also generally of lower strength, and sweeter, than traditional perry, and is artificially carbonated to give a sparkling finish.{{citation needed|date=November 2012}} Unlike traditional perry, its manufacture guarantees a consistent product; the nature of perry pears means producing traditional perry in commercial quantities is very difficult. Traditional perry was overwhelmingly a drink made on farms for home consumption, or to sell in small quantities either at the farm gate or to local inns.