Editing Pay-per-view (section)

=== Ultimate Fighting Championship ===
The [[Ultimate Fighting Championship]] (UFC), a [[mixed martial arts]] promotion, was a relative newcomer to the PPV market. However, the promotion experienced a surge in popularity in the mid-2000s, credited initially to the popularity of an associated [[reality show]] on the cable channel [[Paramount Network|Spike]], ''[[The Ultimate Fighter]]''. [[UFC 52]]—the first UFC event since its premiere, broke the promotion's record with almost 300,000 buys (in comparison to 250,000 for [[UFC 5]]).<ref>{{cite web|url=https://www.mmaweekly.com/ufc-pay-per-view-buys-explode-in-2006|title=– UFC PAY-PER-VIEW BUYS EXPLODE IN 2006|date=2006-07-13|website=MMAWeekly.com|access-date=2019-03-19}}</ref><ref>{{cite web|url=https://www.yahoo.com/news/ufc-52-chuck-strikes-back-091600834--mma.html|title=UFC 52: Chuck strikes back|website=Yahoo! Sports|date=24 May 2009 |access-date=2019-03-18}}</ref> PPV numbers escalated further in 2006, with its events taking in a gross revenue of $222 million.<ref>{{cite web|url=https://www.mmamania.com/2007/02/24/report-ufc-grosses-222-million-in-2006-ppv-buys|title=Report: UFC grosses $222 million in 2006 PPV buys|date=2007-02-24|website=MMAmania.com|access-date=2019-03-18}}</ref> In October 2016, it was reported that 42% of the UFC's "content revenue" in 2015 came from pay-per-view buys, followed by U.S. and international media rights.

In 2018, [[UFC 229]] would pull an all-time record for the promotion, with estimates indicating that the event attracted nearly 2.4 million buys, breaking the 1.65 million buy record set by [[UFC 202]].<ref>{{cite web|url=https://www.mmafighting.com/2018/10/11/17962158/ufc-229-khabib-vs-mcgregor-destroys-previous-mma-record-for-pay-per-views|title=UFC 229: Khabib vs. McGregor destroys previous MMA record for pay-per-views|last=Meltzer|first=Dave|date=2018-10-11|website=MMA Fighting|access-date=2019-03-18}}</ref>

In March 2019, as part of a larger contract with [[ESPN]] for media rights in the United States, it was announced that future UFC pay-per-views will [[Tying (commerce)|only be sold to subscribers]] of the network's streaming service [[ESPN+]].<ref>{{cite web|url=https://www.sportsbusinessdaily.com:443/en/Daily/Closing%20Bell/2019/03/18/ESPN%20UFC.aspx|title=ESPN Extends With UFC; ESPN+ Becomes Exclusive PPV Provider|website=Sports Business Daily|access-date=2019-03-18}}</ref><ref>{{Cite news|url=https://www.fiercevideo.com/video/espn-pay-per-view-arrives-hulu-time-for-ufc-262|title=ESPN+ pay-per-view arrives on Hulu in time for UFC 262|author=Christian Balderas|website=fiercevideo.com|date=2021-05-10|access-date=2021-11-07}}</ref>