Editing Olympus Corporation (section)

==Name and logo==
* 1919: The company was founded as {{nihongo|Takachiho Seisakusho|高千穂製作所}}.<ref>{{Cite web|title=Founding of Olympus : Milestones : OLYMPUS|url=https://www.olympus-global.com/company/milestones/founding.html?page=company#:~:text=Olympus%20was%20founded%20on%20October,achieving%20domestic%20production%20of%20microscopes|access-date=2021-06-20|website=olympus-global.com}}</ref> In [[Japanese mythology]], [[List of Japanese deities|deities]] live on [[Takamagahara]], the peak of Mt. Takachiho.<ref name=":0">{{Cite web|title=Founding of Olympus : Milestones : OLYMPUS|url=https://www.olympus-global.com/company/milestones/founding.html?page=company|access-date=2021-06-20|website=olympus-global.com}}</ref> The first corporate logo was TOKIWA, derived from Tokiwa Shokai, the company that the founder, Takeshi Yamashita, had worked for.<ref name="olympus-global.com">{{Cite web|title=The Olympus Logo History : Milestones : OLYMPUS|url=https://www.olympus-global.com/company/milestones/logo.html?page=company|access-date=2021-06-20|website=olympus-global.com}}</ref> Tokiwa Shokai held an equity stake in Takachiho Seisakusho and was responsible for marketing Takachiho products. The logo reads "TOKIWA TOKYO". The "G" and "M" marks above are believed to be the initials of Goro Matsukata, the president of Tokiwa Shokai.<ref name="olympus-global.com"/>
* 1921: The Olympus brand was introduced in February 1921. This logo was used for microscopes and other products. Brochures and newspaper ads for cameras also used this logo. The OLYMPUS TOKYO logo is still in use today. There was a period in which OIC was used instead of TOKYO in the logo. OIC stood for Optical Industrial Company, which was a translation of Olympus's Japanese corporate name at that time. This logo was used for the GT-I and GT-II endoscopes, among others.<ref name="olympus-global.com"/>
* 1942: The company was renamed to '''Takachiho Optical Co., Ltd.''', when optical products became the mainstay of the company.<ref name=":0" />
* 1949: The name changed to '''Olympus Optical Co., Ltd.''' It was named after [[Mount Olympus]], which like Mt. Takachiho is the home of gods, this time of [[Greek mythology]]. In the words of the company, they chose the name to "reflect its strong aspiration to create high-quality, world-famous products".
* 1970: The new logo was designed to give impressions of quality and sophistication.
* 2001: The yellow line underneath the new logo is called the "Opto-Digital Pattern" and it represents light and boundless possibilities of digital technology. It symbolizes dynamic and innovative nature of Opto-Digital Technology and Olympus Corporation. This logo is called the Communication Symbol of Olympus and it represents Olympus's brand image.<ref name="olympus-global.com"/>
* 2003: Renamed to Olympus Corporation.