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=== 2016β2018 === On May 6, 2016, Nvidia unveiled the first GPUs of the [[GeForce 10 series]], the GTX 1080 and 1070, based on the company's new [[Pascal microarchitecture|Pascal]] microarchitecture. Nvidia claimed that both models outperformed its [[Maxwell (microarchitecture)|Maxwell]]-based Titan X model; the models incorporate GDDR5X and [[GDDR5]] memory respectively, and use a 16 nm manufacturing process. The architecture also supports a new hardware feature known as simultaneous multi-projection (SMP), which is designed to improve the quality of multi-monitor and [[virtual reality]] rendering.<ref name="verge-1080unveil">{{Cite web |title=Nvidia's new graphics cards are a big deal |url=https://www.theverge.com/circuitbreaker/2016/5/7/11615806/nvidia-gtx-1080-1070-pascal-specs-price-release-date |access-date=May 26, 2017 |website=The Verge |date=May 7, 2016 |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108111404/http://www.theverge.com/circuitbreaker/2016/5/7/11615806/nvidia-gtx-1080-1070-pascal-specs-price-release-date |url-status=live}}</ref><ref>{{Cite web |last=Mark Walton |date=May 7, 2016 |title=Nvidia's GTX 1080 and GTX 1070 revealed: Faster than Titan X at half the price |url=https://arstechnica.com/gadgets/2016/05/nvidia-gtx-1080-1070-pascal-specs-pricing-revealed/ |website=Ars Technica |access-date=June 14, 2017 |archive-date=January 23, 2021 |archive-url=https://web.archive.org/web/20210123122332/https://arstechnica.com/gadgets/2016/05/nvidia-gtx-1080-1070-pascal-specs-pricing-revealed/ |url-status=live}}</ref><ref>{{Cite web |last=Joel Hruska |date=May 10, 2016 |title=Nvidia's Ansel, VR Funhouse apps will enhance screenshots, showcase company's VR technology |url=http://www.extremetech.com/gaming/228100-nvidias-ansel-vr-funhouse-apps-will-enhance-screenshots-showcase-companys-vr-technology |website=ExtremeTech |access-date=May 12, 2016 |archive-date=November 28, 2020 |archive-url=https://web.archive.org/web/20201128225929/https://www.extremetech.com/gaming/228100-nvidias-ansel-vr-funhouse-apps-will-enhance-screenshots-showcase-companys-vr-technology |url-status=live}}</ref> Laptops that include these GPUs and are sufficiently thin β as of late 2017, under {{convert|0.8|inch}} β have been designated as meeting Nvidia's "Max-Q" design standard.<ref>{{Cite web |last=Crider |first=Michael |date=October 5, 2017 |title=What Are NVIDIA MAX-Q Laptops? |url=https://www.howtogeek.com/327019/what-is-nvidia-max-q/ |access-date=December 18, 2017 |publisher=How-To Geek |archive-date=November 28, 2020 |archive-url=https://web.archive.org/web/20201128030447/https://www.howtogeek.com/327019/what-is-nvidia-max-q/ |url-status=live}}</ref> In July 2016, Nvidia agreed to a settlement for a false advertising lawsuit regarding its [[GTX 970]] model, as the models were unable to use all of their advertised 4 GB of VRAM due to limitations brought by the design of its hardware.<ref>{{Cite news |last=Smith |first=Ryan |title=Update: NVIDIA GeForce GTX 970 Settlement Claims Website Now Open |work=Anandtech |publisher=Purch, Inc. |url=http://www.anandtech.com/show/10532/nvidia-gtx-970-settlement-claims |access-date=November 15, 2016 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112002256/https://www.anandtech.com/show/10532/nvidia-gtx-970-settlement-claims |url-status=live}}</ref> In May 2017, Nvidia announced a partnership with [[Toyota]] which would use Nvidia's [[Drive PX-series]] artificial intelligence platform for its autonomous vehicles.<ref>{{Cite news |last=Alexandria Sage |date=May 10, 2017 |title=Nvidia says Toyota will use its AI technology for self-driving cars |work=Reuters |url=https://www.reuters.com/article/us-nvidia-toyota-self-driving-idUSKBN1862M5 |access-date=July 2, 2017 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112031928/https://www.reuters.com/article/us-nvidia-toyota-self-driving-idUSKBN1862M5 |url-status=live}}</ref> In July 2017, Nvidia and Chinese search giant [[Baidu]] announced a far-reaching AI partnership that includes cloud computing, autonomous driving, consumer devices, and Baidu's open-source AI framework PaddlePaddle. Baidu unveiled that Nvidia's Drive PX 2 AI will be the foundation of its autonomous-vehicle platform.<ref>{{Cite web |url=https://www.fool.com/investing/2017/07/07/nvidia-and-baidu-join-forces-in-far-reaching-ai-pa.aspx |title=NVIDIA and Baidu Join Forces in Far-Reaching AI Partnership |first=Danny |last=Vena |date=July 7, 2017 |website=The Motley Fool|access-date=July 9, 2017|archive-date=November 27, 2020|archive-url=https://web.archive.org/web/20201127002134/https://www.fool.com/investing/2017/07/07/nvidia-and-baidu-join-forces-in-far-reaching-ai-pa.aspx|url-status=live}}</ref> Nvidia officially released the Titan V on December 7, 2017.<ref>{{Cite web |title=NVIDIA TITAN V Transforms the PC into AI Supercomputer |url=https://nvidianews.nvidia.com/news/nvidia-titan-v-transforms-the-pc-into-ai-supercomputer |date=December 7, 2017 |website=NVIDIA Newsroom |access-date=December 8, 2017 |archive-date=November 9, 2020 |archive-url=https://web.archive.org/web/20201109014017/https://nvidianews.nvidia.com/news/nvidia-titan-v-transforms-the-pc-into-ai-supercomputer |url-status=live}}</ref><ref>{{Cite web |title=The World's Most Powerful Graphics Card {{!}} NVIDIA TITAN V |url=https://www.nvidia.com/en-us/titan/titan-v/ |website=NVIDIA |access-date=December 8, 2017 |archive-date=November 12, 2020 |archive-url=https://web.archive.org/web/20201112220854/https://www.nvidia.com/en-us/titan/titan-v/ |url-status=dead }}</ref> Nvidia officially released the Nvidia Quadro GV100 on March 27, 2018.<ref>{{Cite web |url=http://nvidianews.nvidia.com/news |title=News Archive |website=NVIDIA Newsroom|access-date=April 26, 2021|archive-date=April 21, 2021|archive-url=https://web.archive.org/web/20210421043716/https://nvidianews.nvidia.com/news|url-status=live}}</ref> Nvidia officially released the RTX 2080 GPUs on September 27, 2018. In 2018, [[Google]] announced that Nvidia's Tesla P4 graphic cards would be integrated into Google Cloud service's artificial intelligence.<ref>{{Cite web |title=Google Cloud gets support for Nvidia's Tesla P4 inferencing accelerators |date=August 6, 2018 |url=https://techcrunch.com/2018/08/06/google-cloud-gets-support-for-nvidias-tesla-p4-inferencing-accelerators/ |access-date=August 30, 2018 |publisher=Tech Crunch |archive-date=November 28, 2020 |archive-url=https://web.archive.org/web/20201128231831/https://techcrunch.com/2018/08/06/google-cloud-gets-support-for-nvidias-tesla-p4-inferencing-accelerators/ |url-status=live}}</ref> In May 2018, on the Nvidia user forum, a thread was started<ref>May 10, 2018. [https://devtalk.nvidia.com/default/topic/1042520/drivers/-when-will-the-nvidia-web-drivers-be-released-for-macos-mojave-10-14-/ 'When will the Nvidia Web Drivers be released for macOS Mojave 10.14'] {{Webarchive|url=https://web.archive.org/web/20210403000809/https://forums.developer.nvidia.com/t/when-will-the-nvidia-web-drivers-be-released-for-macos-mojave-10-14/65895 |date=April 3, 2021 }}. Nvidia</ref> asking the company to update users when they would release web drivers for its cards installed on legacy [[Mac Pro]] machines up to [[Mac Pro#1st generation (tower)|mid-2012 5,1]] running the [[macOS Mojave]] operating system 10.14. [[Device driver|Web drivers]] are required to enable graphics acceleration and multiple [[Computer monitor|display monitor]] capabilities of the GPU. On its Mojave update info website, Apple stated that macOS Mojave would run on legacy machines with '[[Metal (API)|Metal compatible]]' graphics cards<ref>[https://www.apple.com/macos/how-to-upgrade/#hardware-requirements Upgrade to macOS Mojave.] {{Webarchive|url=https://web.archive.org/web/20160927013442/https://www.apple.com/macos/how-to-upgrade/#hardware-requirements |date=September 27, 2016 }} [[Apple Computer]]</ref> and listed Metal compatible GPUs, including some manufactured by Nvidia.<ref>[https://support.apple.com/en-gb/HT208898#cards Install macOS 10.14 Mojave on Mac Pro (mid 2010) and Mac Pro (mid 2012)] {{Webarchive|url=https://web.archive.org/web/20201130124240/https://support.apple.com/en-gb/HT208898#cards |date=November 30, 2020 }}. [[Apple Computer]]</ref> However, this list did not include Metal compatible cards that currently work in [[macOS High Sierra]] using Nvidia-developed web drivers. In September, Nvidia responded, "Apple fully controls drivers for macOS. But if Apple allows, our engineers are ready and eager to help Apple deliver great drivers for macOS 10.14 (Mojave)."<ref>September 28, 2018. [https://devtalk.nvidia.com/default/topic/1042279/cuda-setup-and-installation/cuda-10-and-macos-10-14/post/5286813/#5286813 CUDA 10 and macOS 10.14] {{Webarchive|url=https://web.archive.org/web/20210123121922/https://forums.developer.nvidia.com/t/cuda-10-and-macos-10-14/65672#5286813 |date=January 23, 2021 }}. Nvidia</ref> In October, Nvidia followed this up with another public announcement, "Apple fully controls drivers for macOS. Unfortunately, Nvidia currently cannot release a driver unless it is approved by Apple,"<ref>October 18, 2018. [https://devtalk.nvidia.com/default/topic/1043070/announcements/faq-about-macos-10-14-mojave-nvidia-drivers/ FAQ about MacOS 10.14 (Mojave) NVIDIA drivers] {{Webarchive|url=https://web.archive.org/web/20200304172221/https://devtalk.nvidia.com/default/topic/1043070/announcements/faq-about-macos-10-14-mojave-nvidia-drivers/ |date=March 4, 2020 }}</ref> suggesting a possible rift between the two companies.<ref>Florian Maislinger. January 22, 2019. [https://www.pcbuildersclub.com/en/2019/01/apple-and-nvidia-are-said-to-have-a-silent-hostility/ 'Apple and Nvidia are said to have a silent hostility'] {{Webarchive|url=https://web.archive.org/web/20200929141524/https://www.pcbuildersclub.com/en/2019/01/apple-and-nvidia-are-said-to-have-a-silent-hostility/ |date=September 29, 2020 }}. PC Builders Club.</ref> By January 2019, with still no sign of the enabling web drivers, [[Apple community#Online publishers|Apple Insider]] weighed into the controversy with a claim that Apple management "doesn't want Nvidia support in macOS".<ref>William Gallagher and Mike Wuerthele. January 18, 2019. [https://appleinsider.com/articles/19/01/18/apples-management-doesnt-want-nvidia-support-in-macos-and-thats-a-bad-sign-for-the-mac-pro 'Apple's management doesn't want Nvidia support in macOS, and that's a bad sign for the Mac Pro'] {{Webarchive|url=https://web.archive.org/web/20201112042648/https://appleinsider.com/articles/19/01/18/apples-management-doesnt-want-nvidia-support-in-macos-and-thats-a-bad-sign-for-the-mac-pro/ |date=November 12, 2020 }}</ref> The following month, Apple Insider followed this up with another claim that Nvidia support was abandoned because of "relational issues in the past",<ref>Vadim Yuryev. February 14, 2019. [https://appleinsider.com/articles/19/02/14/video-nvidia-support-was-abandoned-in-macos-mojave-and-heres-why Video: Nvidia support was abandoned in macOS Mojave, and here's why] {{Webarchive|url=https://web.archive.org/web/20210114154649/https://appleinsider.com/articles/19/02/14/video-nvidia-support-was-abandoned-in-macos-mojave-and-heres-why |date=January 14, 2021 }}. [[Apple community#AppleInsider|Apple Insider]]</ref> and that Apple was developing its own GPU technology.<ref>Daniel Eran Dilger. April 4, 2017. [https://appleinsider.com/articles/17/04/04/why-apples-new-gpu-efforts-are-a-major-disruptive-threat-to-nvidia 'Why Apple's new GPU efforts are a major disruptive threat to Nvidia'] {{Webarchive|url=https://web.archive.org/web/20201127092202/https://appleinsider.com/articles/17/04/04/why-apples-new-gpu-efforts-are-a-major-disruptive-threat-to-nvidia |date=November 27, 2020 }}. [[Apple community#AppleInsider|Apple Insider]]</ref> Without Apple-approved Nvidia web drivers, Apple users are faced with replacing their Nvidia cards with a competing supported brand, such as [[AMD Radeon]] from the list recommended by Apple.<ref>[https://support.apple.com/en-us/HT208898 'Install macOS 10.14 Mojave on Mac Pro (mid 2010) and Mac Pro (mid 2012)'] {{Webarchive|url=https://web.archive.org/web/20201112022658/https://support.apple.com/en-us/HT208898 |date=November 12, 2020 }} [[Apple Inc.]]</ref>
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