Editing Nintendo 64 (section)

==== Promotion ====
The Nintendo 64's North American launch was backed with a $54&nbsp;million marketing campaign by [[Leo Burnett Worldwide]] (meaning over $100 in marketing per North American unit that had been manufactured up to this point).<ref name="NGen20">{{Cite magazine |date=August 1996 |title=10 Reasons Why Nintendo 64 Will Kick Sony's and Sega's Ass (& 20 Reasons Why it Won't) |magazine=[[Next Generation (magazine)|Next Generation]] |publisher=[[Imagine Media]] |issue=20 |pages=36–43}}</ref> While the competing Saturn and PlayStation both set teenagers and adults as their target audience, the Nintendo 64's target audience was pre-teens.<ref>{{Cite magazine |date=August 1996 |title=Nintendo 64 Marketing Specs |magazine=[[Next Generation (magazine)|Next Generation]] |publisher=[[Imagine Media]] |issue=20 |page=38}}</ref>

To boost sales during the slow post-Christmas season, Nintendo and General Mills worked together on a promotional campaign that appeared in early 1999. The advertisement by [[Saatchi & Saatchi]], New York began on January 25 and encouraged children to buy [[Fruit by the Foot]] snacks for tips to help them with their Nintendo 64 games. Ninety different tips were available, with three variations of thirty tips each.<ref name="BrandWeek Mills">"Promotions: Mills Gets Foot Up with Nintendo Link-up." BRANDWEEK formerly Adweek Marketing Week. (January 18, 1999 ): 277 words. LexisNexis Academic. Web. Date. Retrieved 2013/07/24.</ref>

Nintendo advertised its Funtastic Series of peripherals with a $10&nbsp;million print and television campaign from February 28 to April 30, 2000. Leo Burnett Worldwide was in charge again.<ref name="Wasserman peripherals">Wasserman, Todd. "Nintendo: Pokemon, Peripherals Get $30M." Brandweek 41.7 (2000): 48. Business Source Complete. Web. July 24, 2013.</ref>