Editing Neopets (section)

=== World of Neopia (2023–present) ===

On 17 July 2023, it was announced that Neopets had been purchased from NetDragon through a management buyout deal led by Neopets Chief Metaverse Officer Dominic Law, the former Director of New Markets at both NetDragon and Cherrypicks.<ref name="AWSHK2022">{{cite web |url=https://aws.amazon.com/tw/events/industry-week-hk/ |access-date=2023-07-29 |title=AWS Industry Week Hong Kong 2022 |archive-url=https://web.archive.org/web/20220313021403/https://aws.amazon.com/tw/events/industry-week-hk/ |archive-date=2022-03-13 |url-status=dead}}</ref> The resulting independent company, World of Neopia Inc., is composed of team members from both Neopets and Neopets Metaverse, including Dominic Law as CEO.  It was also stated that the site had operated at a loss for over a decade and it announced that Neopets had received $4 million in investment funding in early 2023. Additional funding from the management buyout is said to equip World of Neopia, Inc. to make "meaningful changes in pursuit of a Neopian renaissance."<ref>{{cite web |url=https://medium.com/@neopetsofficial/a-new-era-for-neopets-fdb5c9ac187e |title=A New Era for Neopets! |access-date = 2023-07-17 |date=2023-07-17 |work=[[Medium (website)|Medium]]}}</ref> The changes include a homepage revamp and plans to create a mobile app.<ref>{{Cite web |last=Saunders |first=Angel |date=20 July 2023 |title='A New Era' of Neopets is Officially Here as Brand Announces New Leadership Team |url=https://people.com/neopets-launches-new-era-website-7563280 |access-date=2023-07-20 |website=Peoplemag |language=en}}</ref> Following the transition, it was reported that the site achieved its highest revenue stream in 2023 since 2017 (which was the same year Netdragon acquired Jumpstart), and had tripled its monthly active userbase from 100,000 to 300,000 users by April 2024. Dominic Law also claimed that the company was on track to be profitable by the end of 2024.<ref>{{Cite web |last=mafia97 |date=2024-02-28 |title=Legendary Virtual Pet Game Neopets Announces Record-breaking 2023 Business Results: MAU Surges 100%, Revenue Reaches New Peak Since 2017 |url=https://www.hgunified.com/home/legendary-virtual-pet-game-neopets-announces-record-breaking-2023-business-results-mau-surges-100-revenue-reaches-new-peak-since-2017.html |access-date=2024-02-29 |language=en-US}}</ref><ref name=":3">{{Cite news |last=Paul |first=Kari |date=2024-04-14 |title=How Neopets’ nostalgic revival tripled users in six months |url=https://www.theguardian.com/technology/2024/apr/14/neopets-revival-millennial-gaming-nostalgia |access-date=2024-07-01 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> It was also reported that the site demographics had shifted to be significantly older compared to when the website was at its peak, with the majority of users now being over the age of 18 with 40% being reported to between the ages of 25 and 34, and 26% of users being between the ages of 18 and 24, which was reportedly due to many users of the site now being drawn to use Neopets due to [[nostalgia]] reasons.<ref name=":3" />