Editing Neologism (section)

== Popular culture ==
Neologism development may be spurred, or at least spread, by popular culture. Examples of pop-culture neologisms include the American [[alt-Right]] (2010s), the Canadian [[portmanteau]] "[[Snowmageddon]]" (2009), the Russian [[parody]] "[[Monstration]]" ({{circa|2004}}), [[Campaign for the neologism "santorum"|Santorum]] ({{circa|2003}}).

Neologisms spread mainly through their exposure in [[mass media]]. The [[genericize|genericizing]] of [[brand names]], such as "coke" for [[Coca-Cola]], "kleenex" for [[Kleenex]] facial tissue, and "xerox" for [[Xerox]] [[photocopier|photocopying]], all spread through their popular use being enhanced by mass media.<ref>Sayadi, Forough (April 2011). [http://translationjournal.net/journal/56neologisms.htm "The Translation of Neologisms"]. ''Translation Journal''.</ref>

However, in some limited cases, words break out of their original communities and spread through [[social media]].{{citation needed|date=February 2019}} "[[DoggoLingo]]", a term still below the threshold of a neologism according to [[Merriam-Webster]],<ref name=":0" /> is an example of the latter which has specifically spread primarily through [[Facebook]] group and [[Twitter]] account use.<ref name=":0">Boddy, Jessica (April 23, 2017). [https://www.npr.org/sections/alltechconsidered/2017/04/23/524514526/dogs-are-doggos-an-internet-language-built-around-love-for-the-puppers "Dogs Are Doggos: An Internet Language Built Around Love For The Puppers"]. ''National Public Radio''.</ref> The suspected origin of this way of referring to dogs stems from a Facebook group founded in 2008 and gaining popularity in 2014 in Australia. In Australian English it is common to use [[Diminutives in Australian English|diminutives]], often ending in –o, which could be where doggo-lingo was first used.<ref name=":0" /> The term has grown so that Merriam-Webster has acknowledged its use but notes the term needs to be found in published, edited work for a longer period of time before it can be deemed a new word, making it the perfect example of a neologism.<ref name=":0" />