Editing Music video (section)

===1992–2004: Rise of the directors===
In November 1992, [[MTV]] began screening videos made by [[Chris Cunningham]], [[Michel Gondry]], [[Spike Jonze]], [[Floria Sigismondi]],<ref>{{Cite web|url=http://www.torontostandard.com/article/watch-david-bowies-new-video-directed-by-ocad-grad-floria-sigismondi|title=WATCH: David Bowie's New Video (Directed by OCAD Grad Floria Sigismondi)|date=February 26, 2013|publisher=Toronto Standard|access-date=July 20, 2013|archive-date=July 24, 2013|archive-url=https://web.archive.org/web/20130724073004/http://www.torontostandard.com/article/watch-david-bowies-new-video-directed-by-ocad-grad-floria-sigismondi|url-status=dead}}</ref> [[Stéphane Sednaoui]], [[Mark Romanek]] and [[Hype Williams]] who all got their start around this time; all brought a unique vision and style to the videos they directed. Some of these directors, including, Gondry, Jonze, Sigismondi,<ref>{{Cite web|url=http://www.ifc.com/fix/2010/03/floria-sigismondi|title=Floria Sigismondi's Runaway Movie|date=March 22, 2010|publisher=[[IFC (American TV channel)|IFC]]|access-date=July 20, 2013}}</ref> and [[F. Gary Gray]], went on to direct feature films. This continued a trend that had begun earlier with directors such as [[Lasse Hallström]] and [[David Fincher]].

Two of the videos directed by Romanek in 1995 are notable for being two of the three [[List of most expensive music videos|most expensive music videos of all time]]: [[Michael Jackson|Michael]] and [[Janet Jackson]]'s "[[Scream (Michael Jackson and Janet Jackson song)|Scream]]", which allegedly cost $7&nbsp;million to produce, and [[Madonna]]'s "[[Bedtime Story (Madonna song)|Bedtime Story]]", which cost a reported $5&nbsp;million. From this, "Scream" is the most expensive video to date. In the mid to late 1990s, [[Walter Stern (director)|Walter Stern]] directed "[[Firestarter (The Prodigy song)|Firestarter]]" by [[The Prodigy]], "[[Bitter Sweet Symphony]]" by [[The Verve]], and "[[Teardrop (Massive Attack song)|Teardrop]]" by [[Massive Attack]].<ref>Ford, Piers. (May 1, 2004) [http://www.boardsmag.com/articles/magazine/20040501/stern.html Piers Ford, "Prince of Darkness", 1 May 2004] {{webarchive|url=https://web.archive.org/web/20120217015606/http://www.boardsmag.com/articles/magazine/20040501/stern.html |date=February 17, 2012 }}. Boardsmag.com. Retrieved November 20, 2012.</ref><ref>[http://www.slantmagazine.com/music/feature/100-greatest-music-videos/205/page_10 "100 Greatest Music Videos"], ''Slant Magazine''. Retrieved November 20, 2012</ref>

During this period, MTV launched channels around the world to show music videos produced in each local market: [[MTV Latin America]] in 1993, [[MTV India]] in 1996, and [[MTV Mandarin]] in 1997, among others. [[MTV2]], originally called "M2" and meant to show more alternative and older music videos, debuted in 1996.

In 1999, [[Mariah Carey]]'s "[[Heartbreaker (Mariah Carey song)|Heartbreaker]]" (featuring guest rapper [[Jay-Z]]) became one of the [[List of most expensive music videos|most expensive ever made]], costing over $2.5&nbsp;million.<ref>{{Cite web|url=http://music.uk.msn.com/photos/photos.aspx?cp-documentid=150253228&page=3|title=The Most Expensive Music Videos Ever Made: Mariah Carey – Heartbreaker |publisher=[[MSN Music]]|date=October 17, 2009|access-date=March 18, 2011|archive-url=https://web.archive.org/web/20110809234423/http://music.uk.msn.com/photos/photos.aspx?cp-documentid=150253228&page=3|archive-date=August 9, 2011|url-status=dead}}</ref>

From 1991 to 2001, ''Billboard'' had its own Music Video Awards.