Editing Multimedia (section)

=== Commercial uses ===
Marketing and commercial practices increasingly rely on interactive multimedia, allowing for more sophisticated tactics and increased customer retention. Advertising companies heavily utilize social media, online interfaces, and television to promote products, while [[Advertising|ads]] and websites that utilize [[Pop-up ad|pop-ups]] need shorter, more concise methods to be as efficient and pleasing to potential customers as possible. These platforms can be used by commercial businesses to specifically target their desired audience with a message, advertisement, or promotion. External and internal office communications are often developed by hired [[creative service]] firms to display information in a variety of situations. This can range from providing more engaging presentations to educating trainees or new workers on a company's policies or process. Commercial multimedia developers may also be hired to design for [[governmental services]] or [[Nonprofit|nonprofit service]] applications, usually in the form of campaign websites and commercials aimed at the general public. Data mining within multimedia platforms can also allow advertisers to adjust their marketing techniques to quickly and efficiently understand the demographic of their target audience.<ref>{{cite book |doi=10.1016/B978-0-12-381479-1.00013-7 |chapter=Data Mining Trends and Research Frontiers |title=Data Mining |year=2012 |last1=Han |first1=Jiawei |last2=Kamber |first2=Micheline |last3=Pei |first3=Jian |pages=585–631 |isbn=978-0-12-381479-1 }}</ref> : Recently developed techniques include digital billboards, often placed on the side of buildings and wrapped around the edge or corner. Clips can then be added at differing angles to create a three-dimensional [[optical illusion]], which is more likely to draw the attention of an observer.