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===2011–2014: Windows 8/8.1, Xbox One, Outlook.com, and Surface devices=== [[File:SurfacePro3.JPG|thumb|[[Surface Pro 3]], part of the [[Microsoft Surface|Surface]] series of [[2-in-1 laptop]]s by Microsoft]] Following the release of [[Windows Phone]], Microsoft undertook a gradual [[rebranding]] of its product range throughout 2011 and 2012, with the corporation's logos, products, services, and websites adopting the principles and concepts of the [[Metro (design language)|Metro design language]].<ref>{{Cite web |url=http://windowsteamblog.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |title=Windows Phone 7 Series UI Design & Interaction Guide |access-date=October 9, 2010 |date=March 18, 2010 |archive-url=https://web.archive.org/web/20130527071856/http://blogs.windows.com/windows_phone/b/wpdev/archive/2010/03/18/windows-phone-7-series-ui-design-amp-interaction-guide.aspx |archive-date=May 27, 2013 |url-status=live}}</ref> Microsoft unveiled [[Windows 8]], an operating system designed to power both personal computers and [[tablet computer]]s, in Taipei in June 2011.<ref>{{Cite web |url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |title=Microsoft releases final test version of Windows 8 |work=[[Business Line]] |publisher=Kasturi & Sons |date=June 1, 2012 |access-date=August 4, 2012 |archive-url=https://web.archive.org/web/20120828170727/http://www.thehindubusinessline.com/industry-and-economy/info-tech/article3479381.ece |archive-date=August 28, 2012 |url-status=live}}</ref> A developer preview was released on September 13, which was subsequently replaced by a consumer preview on February 29, 2012, and released to the public in May.<ref>{{Cite web |url=http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/01/05/businessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |title=OK, So Windows 8 Is Coming To ARM Tablets ... Someday (MSFT) |newspaper=[[San Francisco Chronicle]] |first=Matt |last=Rosoff |date=January 5, 2011 |access-date=January 5, 2011 |archive-url=https://web.archive.org/web/20110629064811/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fg%2Fa%2F2011%2F01%2F05%2Fbusinessinsider-microsoft-spills-beans-on--at-ces-2011-1.DTL |archive-date=June 29, 2011 |url-status=live}}</ref> The [[Microsoft Surface|Surface]] was unveiled on June 18, becoming the first computer in the company's history to have its hardware made by Microsoft.<ref>{{cite magazine |last=Sullivan |first=Mark |url=http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |title=Microsoft Announces New 'Surface' Tablet PC |magazine=PCWorld |date=June 18, 2012 |access-date=June 19, 2012 |archive-url=https://web.archive.org/web/20130208230356/http://www.pcworld.com/article/257840/microsoft_announces_new_surface_tablet_pc.html |archive-date=February 8, 2013 |url-status=live}}</ref><ref name="VF2012">Eichenwald, Kurt, [https://vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer "Microsoft's Lost Decade: How Microsoft Lost Its Mojo"] {{Webarchive|url=https://web.archive.org/web/20130816012416/http://www.vanityfair.com/business/2012/08/microsoft-lost-mojo-steve-ballmer |date=August 16, 2013}}, ''[[Vanity Fair (magazine)|Vanity Fair]]'', August 2012</ref> On June 25, Microsoft paid US$1.2 billion to buy the social network [[Viva Engage#History|Yammer]].<ref>{{Cite web |title=Microsoft buys Internet startup Yammer for $1.2 billion |url=https://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |work=[[USA Today]] |first=Byron |last=Acohido |date=June 25, 2012 |access-date=June 25, 2012 |archive-url=https://web.archive.org/web/20120626105139/http://www.usatoday.com/tech/news/story/2012-06-25/microsoft-yammer-aquisition/55811172/1 |archive-date=June 26, 2012 |url-status=live}}</ref> On July 31, they launched the [[Outlook.com]] [[Webmail|webmail service]] to compete with [[Gmail]].<ref>{{Cite web|last=Thurrott|first=Paul|date=July 31, 2012|title=Outlook.com Mail: Microsoft Reimagines Webmail|url=http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877|url-status=dead|archive-url=https://web.archive.org/web/20120803011439/http://www.winsupersite.com/article/windows-live/outlookcom-mail-microsoft-reimagines-webmail-143877|archive-date=August 3, 2012|access-date=August 1, 2012|work=Supersite for Windows|publisher=[[Penton (company)|Penton Media]]}}</ref> On September 4, 2012, Microsoft released [[Windows Server 2012]].<ref>{{Cite web |url=https://www.microsoft.com/en-us/server-cloud/new.aspx |title=Windows Server 2012 "Save the Date" Announcement |date=August 8, 2012 |publisher=Microsoft |url-status=dead |archive-url=https://web.archive.org/web/20131107032736/http://www.microsoft.com/en-us/server-cloud/new.aspx |archive-date=November 7, 2013}}</ref> In July 2012, Microsoft sold its 50% stake in MSNBC, which it had run as a joint venture with NBC since 1996.<ref>{{Cite web |last1=Venkatesan |first1=Adithya |last2=Mukherjee |first2=Supantha |last3=Leske |first3=Nicola |title=Comcast buys Microsoft stake in MSNBC.com |url=https://www.reuters.com/article/us-msnbc-microsoft-idUSBRE86F04W20120716 |access-date=February 13, 2015 |work=Reuters |date=July 16, 2012 |archive-url=https://web.archive.org/web/20150213235010/http://www.reuters.com/article/2012/07/16/us-msnbc-microsoft-idUSBRE86F04W20120716 |archive-date=February 13, 2015 |url-status=live}}</ref> On October 1, 2012, Microsoft announced its intention to launch a news operation, part of a new-look [[MSN]], with Windows 8 later in the month.<ref>{{cite news |url=https://www.reuters.com/article/us-microsoft-msn-idUSBRE8900WN20121001 |title=Microsoft launching news operation, new MSN |work=Reuters |access-date=October 1, 2012 |first=Bill |last=Rigby |date=October 1, 2012 |archive-url=https://web.archive.org/web/20121002064137/http://www.reuters.com/article/2012/10/01/us-microsoft-msn-idUSBRE8900WN20121001 |archive-date=October 2, 2012 |url-status=live}}</ref> On October 26, 2012, Microsoft launched Windows 8 and the [[Microsoft Surface]].<ref name="VF2012" /><ref>{{Cite web |url=https://www.zdnet.com/article/windows-8s-delivery-date-october-26/ |title=Windows 8's delivery date: October 26 |newspaper=ZDNet |date=July 18, 2012 |access-date=September 17, 2012 |archive-url=https://web.archive.org/web/20120919182044/http://www.zdnet.com/windows-8s-delivery-date-october-26-7000001158/ |archive-date=September 19, 2012 |url-status=live}}</ref> Three days later, [[Windows Phone 8]] was launched.<ref>{{Cite web |url=http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |title=Mary Jo Foley: Windows Phone 8 launch date revealed |work=LiveSide Archive |publisher=LiveSide.net |date=August 30, 2012 |access-date=November 27, 2012 |archive-url=https://web.archive.org/web/20121103151119/http://www.liveside.net/2012/08/30/mary-jo-foley-windows-phone-8-launch-dates-revealed/ |archive-date=November 3, 2012 |url-status=live}}</ref> To cope with the potential for an increase in demand for products and services, Microsoft opened a number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012.<ref>{{Cite web |url=http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |title=Microsoft prepping for complete brand and product line relaunch, New York store coming the 26th |publisher=wpcentral.com |access-date=November 3, 2012 |date=October 2, 2012 |archive-url=https://web.archive.org/web/20121102010038/http://www.wpcentral.com/microsoft-prepping-everything-complete-brand-and-product-relaunch |archive-date=November 2, 2012 |url-status=live}}</ref> On March 29, 2013, Microsoft launched a Patent Tracker.<ref>{{Cite web |url=https://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |title=Microsoft launches 'Patent Tracker' to help you search its library of intellectual property |work=The Next Web |date=March 28, 2013 |access-date=March 29, 2013 |archive-url=https://web.archive.org/web/20130331031250/http://thenextweb.com/microsoft/2013/03/28/microsoft-launches-patent-tracker-to-help-you-search-its-library-of-intellectual-property/ |archive-date=March 31, 2013 |url-status=live}}</ref> In August 2012, the [[New York City Police Department]] announced a partnership with Microsoft for the development of the [[Domain Awareness System]] which is used for [[Police surveillance in New York City]].<ref>{{Cite web |url=https://www.nydailynews.com/new-york/nypd-unveils-new-40-million-super-computer-system-data-network-cameras-license-plate-readers-crime-reports-article-1.1132135 |title=NYPD unveils new $40 million supercomputer system that uses data from a network of cameras, license plate readers and crime reports |last1=Parascandola|first1=Rocco|last2=Moore|first2=Tina |website=New York Daily News |date=August 8, 2012 |access-date=June 15, 2019}}</ref> [[File:Xbox One Console Set.jpg|thumb|left|The [[Xbox One]] console, released in 2013]] The [[Kinect]], a motion-sensing input device made by Microsoft and designed as a [[Game controller|video game controller]], first introduced in November 2010, was upgraded for the 2013 release of the [[Xbox One]] video game console. Kinect's capabilities were revealed in May 2013: an ultra-wide 1080p camera, function in the dark due to an infrared sensor, higher-end processing power and new software, the ability to distinguish between fine movements (such as a thumb movement), and determining a user's heart rate by looking at their face.<ref>{{Cite web |title=The all-seeing Kinect: tracking my face, arms, body, and heart on the Xbox One |url=https://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |work=The Verge |publisher=[[Vox Media]] |access-date=May 28, 2013 |first=David |last=Pierce |date=May 21, 2013 |archive-url=https://web.archive.org/web/20130607054123/http://www.theverge.com/2013/5/21/4353232/kinect-xbox-one-hands-on/in/4116279 |archive-date=June 7, 2013 |url-status=live}}</ref> Microsoft filed a patent application in 2011 that suggests that the corporation may use the Kinect camera system to monitor the behavior of television viewers as part of a plan to make the viewing experience more interactive.<ref>{{Cite web |last1=Yirka |first1=Bob |last2=Phys.org |title=Microsoft applies for patent on technology to count users watching streamed content |url=https://phys.org/news/2012-11-microsoft-patent-technology-users-streamed.html |access-date=2024-05-01 |website=phys.org |language=en}}</ref> On July 19, 2013, Microsoft stocks suffered their biggest one-day percentage sell-off since the year 2000, after its fourth-quarter report raised concerns among investors on the poor showings of both Windows 8 and the Surface tablet. Microsoft suffered a loss of more than US$32 billion.<ref>{{Cite web |url=http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |title=Funky Friday: More than $32 billion in Microsoft stock value wiped out | Microsoft—CNET News |publisher=News.cnet.com |access-date=July 21, 2013 |archive-url=https://web.archive.org/web/20130822073858/http://news.cnet.com/8301-10805_3-57594612-75/funky-friday-more-than-$32-billion-in-microsoft-stock-value-wiped-out/ |archive-date=August 22, 2013 |url-status=live}}</ref> In line with the maturing PC business, in July 2013, Microsoft announced that it would reorganize the business into four new business divisions, namely Operating systems, Apps, Cloud, and Devices. All previous divisions will be dissolved into new divisions without any workforce cuts.<ref>{{Cite web |url=http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |title=Microsoft's sweeping reorganization shifts focus to services, devices |date=July 11, 2013 |access-date=October 28, 2013 |archive-url=https://web.archive.org/web/20131026191536/http://www.fiercemobileit.com/story/microsofts-sweeping-reorganization-shifts-focus-services-devices/2013-07-11 |archive-date=October 26, 2013 |url-status=live}}</ref> On September 3, 2013, Microsoft agreed to buy [[Nokia]]'s mobile unit for $7 billion,<ref>{{Cite web |url=https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |title=Microsoft buying Nokia's phone business in a $7.2 billion bid for its mobile future |date=September 3, 2013 |access-date=September 5, 2017 |archive-url=https://web.archive.org/web/20170929192139/https://www.theverge.com/2013/9/2/4688530/microsoft-buys-nokias-devices-and-services-unit-unites-windows-phone/in/4453001 |archive-date=September 29, 2017 |url-status=live}}</ref> following [[Amy Hood]] taking the role of CFO.<ref>{{Cite news |url=https://www.reuters.com/article/us-microsoft-cfo-idUSBRE94711Q20130508 |title=Microsoft names insider Amy Hood as CFO |agency=Reuters.com |date=May 8, 2013 |access-date=April 18, 2014 |newspaper=Reuters |archive-url=https://web.archive.org/web/20140409123351/http://www.reuters.com/article/2013/05/08/us-microsoft-cfo-idUSBRE94711Q20130508 |archive-date=April 9, 2014 |url-status=live}}</ref> {{Clear}}
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