Editing Market system (section)

=== Definition ===
The notion of "aggregated marketing system" signifies all marketing practices at the societal level. Roger Layton defines a marketing system as "a network of individuals, groups and/or entities, embedded in a social matrix, linked directly or indirectly through sequential or shared participation in economic exchange, which jointly and/or collectively creates economic value with and for customers, through the offer of assortments of goods, services, experiences and ideas, that emerge in response to or anticipation of customer demand".<ref>{{Cite journal|last=Layton|first=Roger A.|date=2007|title=Marketing Systems—A Core Macromarketing Concept|journal=Journal of Macromarketing|volume=27|issue=3|pages=227–242|doi=10.1177/0276146707302836|s2cid=154423994 |issn=0276-1467}}</ref><ref>{{Cite journal|last=Layton|first=Roger A.|date=2011|title=Towards a theory of marketing systems|journal=European Journal of Marketing|volume=45|issue=1/2|pages=259–276|doi=10.1108/03090561111095694|issn=0309-0566}}</ref> Marketing systems can be rudimentary or complex, emergent or purposefully designed, spatio-temporal or virtual; these can also be aggregate, parallel, symbolic,<ref name=":0">{{Cite journal|last1=Kadirov|first1=Djavlonbek|last2=Varey|first2=Richard J.|date=2011|title=Symbolism in Marketing Systems|journal=Journal of Macromarketing|volume=31|issue=2|pages=160–171|doi=10.1177/0276146710393519|s2cid=145811104 |issn=0276-1467|url=https://figshare.com/articles/journal_contribution/12786704}}</ref> dignity-based<ref>{{Cite journal|last1=Jagadale|first1=Sujit Raghunathrao|last2=Kadirov|first2=Djavlonbek|last3=Chakraborty|first3=Debojyoti|date=2017|title=Tackling the Subaltern Quandary|journal=Journal of Macromarketing|volume=38|issue=1|pages=91–111|doi=10.1177/0276146717740680|issn=0276-1467|doi-access=free}}</ref> and chrematistics-driven.<ref>{{Cite journal|last1=Kadirov|first1=Djavlonbek|last2=Varey|first2=Richard J.|last3=Wolfenden|first3=Sally|date=2016|title=Investigating Chrematistics in Marketing Systems|journal=Journal of Macromarketing|volume=36|issue=1|pages=54–67|doi=10.1177/0276146715608500|s2cid=156343336 |issn=0276-1467}}</ref> From the societal perspective, a marketing system represents a public good which can have value over and beyond goods/services it generates.