Editing Malaysia Airlines (section)

===2006–2010: Recovery from unprofitability===
{{multiple image
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 | footer = In 2007, Malaysia Airlines established two subsidiaries: Firefly, which now operates as a [[low-cost carrier]] and MASwings, which focuses on [[Regional airline|rural air services]]. In 2019, Malaysia Airlines also launched [[Amal (airline)|Amal]], a subsidiary specializing in [[Hajj]] and [[Umrah|Umrah travel]].<ref name="MAG to launch Project Hope">{{citation|date=14 February 2019|title=MAG to launch Project Hope|url=https://themalaysianreserve.com/2017/06/02/mag-to-launch-project-hope/|work=The Malaysian Reserve|access-date=2024-12-16}}</ref><ref name="Malaysia Airlines Launches Brand for Pilgrim Flights to Saudi Arabia">{{citation|date=13 February 2019|title=Malaysia Airlines Launches Brand for Pilgrim Flights to Saudi Arabia|url=https://apex.aero/articles/malaysia-airlines/|work=Apex|access-date=2024-11-13}}</ref>
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Under the leadership of Idris Jala, MAS launched its BTP (Business Turnaround Plan) in 2006, developed using the ''Government-linked Company  Transformation Manual'' as a guide. Under the various initiatives, launched together with the BTP, Malaysia Airlines switched from losses to profitability between 2006 and 2007. When the BTP came to an end, the airline posted a record profit of RM853 million (US$265 million) in 2007, ending a series of losses since 2005. The result exceeded the target of RM300 million by 184%.<ref>{{cite web |url=http://www.mckinsey.com/insights/leading_in_the_21st_century/turning_around_a_struggling_airline_an_interview_with_the_ceo_of_malaysia_airlines|author1=Alex Dichter |author2=Fredrik Lind |author3=Seelan Singham |name-list-style=amp |title=Turning around a struggling airline: An interview with the CEO of Malaysia Airlines|publisher=[[McKinsey & Company]]|date=November 2008}}</ref>

Route rationalising was also the major contributors to the airline's return to profitability. MAS pared its domestic routes from 114 to 23, and also cancelled virtually all unprofitable international routes. It has handed off its turboprop fleet to [[airasia]] which was then tasked to handle the rural air service. It also rescheduled all of its flight timings and changed its operations model from [[Point-to-point transit|point-to-point]] services to [[hub-and-spoke]] services. Additionally, the airline started Project Omega and Project Alpha to improve the company's network and revenue management. Emphasis has been placed on six areas - pricing, revenue management, network scheduling, opening storefronts, low-season strategy, and distribution management. MAS then pushed for new aircraft purchases, using its cash surplus of RM5.3 billion to eventually purchase new [[narrow-body aircraft|narrow-]] and [[wide-body aircraft]].<ref name="purchasefleet">{{cite magazine |date=25 February 2008 |title=Malaysian Airline returns to profit in 2007, exceeds financial targets |magazine=Forbes |url=https://www.forbes.com/afxnewslimited/feeds/afx/2008/02/25/afx4690972.html |access-date=23 March 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080929041904/http://www.forbes.com/afxnewslimited/feeds/afx/2008/02/25/afx4690972.html |archive-date=29 September 2008}}</ref> The first of such aircraft purchases were the order of 55 Boeing 737-800 which were meant to effectively replaced the airlines ageing Boeing 737-400.<ref>{{cite news|url=https://www.nytimes.com/2008/03/31/business/worldbusiness/31iht-air.1.11547855.html| title=Malaysian airline orders up to 55 Boeing 737-800 aircraft| work=The New York Times| date=31 March 2008}}</ref>

In 2007 the airline took back east Malaysia's rural air service (RAS) operation and former turboprop aircraft which were then crippled by Airasia's subsidiary [[Airasia X|Fly Asian Express]] due to its inexperience. Malaysia airlines instead launched its own subsidiary [[MASwings]] to handle the rural air service and [[Firefly airlines|Firefly]] to start commercial operations in Subang airport. Malaysia Airlines former Fokker 50's were gradually replaced by the airlines order of [[ATR-72-500]] from the year 2008 onwards.<ref>{{Cite web|url=https://www.aero-news.net/index.cfm?do=main.textpost&id=5048A980-467F-4597-B3A5-6F561718F9B6|title=Malaysia Airlines Acquires 20 ATR 72-500s &#124; Aero-News Network|website=www.aero-news.net}}</ref>

Due to Idris Jala's appointment to the cabinet in August 2009, Tengku Azmil Zahruddin took over as the airline's new CEO.<ref>{{cite news |title=Tengku Datuk Azmil Zahruddin made MAS MD/CEO |work=The Star |date=28 August 2009 |url=http://www.thestar.com.my/business/business-news/2009/08/28/tengku-datuk-azmil-zahruddin-made-mas-mdceo/ |access-date=18 March 2017}}</ref> In December that year, MAS announced the purchase of 15 new [[Airbus A330]] aircraft, with options for another 10. Expected to be delivered between 2011 and 2016, they are intended to operate on medium-haul routes to eastern Asia, Australia, and the Middle East. The airline's plans are to run the [[Airbus A380]] planes, which were then introduced into service in 2012, on long-haul routes along with the [[Boeing 777]]s, the A330s on medium-haul routes, and [[Boeing 737]] aircraft on short-haul routes.<ref>{{cite web |url=http://www.flightglobal.com/articles/2009/12/22/336479/mas-orders-15-a330s.html |title=MAS orders 15 A330s |website=Flightglobal.com |date=22 December 2009 |access-date=20 July 2014}}</ref>