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===Sports=== *In the 2002 college football season, the [[2002 Florida State Seminoles football team|Florida State Seminoles]] used "Let's Roll" as their official team slogan. After an initial uproar against the team by people who considered its usage in bad taste,<ref>{{cite news|last=Vecsey|first=George|url=https://www.nytimes.com/2002/08/20/sports/sports-of-the-times-let-s-roll-demeans-real-heroes.html|title=Sports of The Times; 'Let's Roll' Demeans Real Heroes|newspaper=[[The New York Times]]|date=August 20, 2002|access-date=February 11, 2017}}</ref> the Todd M. Beamer Foundation officially licensed the trademark to the team.<ref>{{cite web|last=Chan|first=Sue|url=http://www.cbsnews.com/news/the-marketing-of-lets-roll/|title=The Marketing Of 'Let's Roll'|publisher=[[CBS News]]|date=September 11, 2002|access-date=February 11, 2017}}</ref> *[[NASCAR]] driver [[Bobby Labonte]] drove a 9/11 tribute car with the words "Let's Roll" on the hood of his stock car in the [[2002 MBNA All-American Heroes 400]] at [[Dover International Speedway]].<ref>{{cite web|url=http://www.mrn.com/Race-Series/NASCAR-Sprint-Cup/News/Articles/2002/11/Collectors-Corner-Top-Special-Paint-Schemes-Of-2002.aspx|title=Collectors Corner: Top Special Paint Schemes Of 2002|work=[[Motor Racing Network]]|date=November 28, 2002|access-date=September 11, 2016}}</ref> *[[Detroit Red Wings]] goaltender [[Jimmy Howard]] has the inscription "Lets Roll" on the back of his goalie helmet in reference to Flight 93.<ref>{{cite web|last1=Roose|first1=Bill|title=Let's Roll Howard's mask pays tribute to 9/11 tragedy|url=http://redwings.nhl.com/club/news.htm?id=561851|website=redwings.nhl.com|publisher=Detroit Red Wings.|access-date=December 6, 2015}}</ref>
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