Editing Led Zeppelin IV (section)

==Title==<!-- Sources and consensus have determined that the album was released WITHOUT A TITLE. Please do not add "Led Zeppelin IV," "ZoSo," "Four Symbols," or any other designation in this field. Thanks. -->
[[File:Led Zeppelin (untitled).jpg|thumb|The original vinyl record label with the four hand-drawn symbols]]

After the lukewarm, if not confused and sometimes dismissive, critical reaction ''[[Led Zeppelin III]]'' had received in late 1970, Page decided that the next Led Zeppelin album would not have a title, but would instead feature four hand-drawn symbols on the inner sleeve and record label, each one chosen by the band member it represents.{{sfn|Lewis|1990|p=51}} Atlantic Records were strongly against the idea, but the group stood their ground and refused to hand over the master tapes until their decision had been agreed to.{{sfn|Lewis|2010|p=93}}

Page has also stated that the decision to release the album without any written information on the album sleeve was contrary to strong advice given to him by a press agent, who said that after a year's absence from both records and touring, the move would be akin to "professional suicide".<ref name = Schulps/> Page thought, "We just happened to have a lot of faith in what we were doing."<ref name = Schulps/> He recalled the record company were insisting that a title had to be on the album, but held his ground, as he felt it would be an answer to critics who could not review one Led Zeppelin album without a point of reference to earlier ones.<ref name=jackson2>{{cite news|first=James|last=Jackson|url=http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6979690.ece|title=Jimmy Page on Led Zeppelin IV, the band's peak and their reunion|work=[[The Times]]|date=8 January 2010|url-access=subscription|access-date=23 January 2010|archive-date=9 August 2011|archive-url=https://web.archive.org/web/20110809081905/http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/article6979690.ece|url-status=dead}}</ref>

Releasing the album without an official title has made it difficult to consistently identify. While most commonly called ''Led Zeppelin IV'', Atlantic Records catalogues have used the names ''Four Symbols'' and ''The Fourth Album''. It has also been referred to as ''ZoSo'' (which Page's symbol appears to spell), ''Untitled'' and ''Runes''.{{sfn|Lewis|1990|p=51}} Page frequently refers to the album in interviews as "the fourth album" and "Led Zeppelin IV",<ref name=Schulps>{{cite journal|first=Dave|last=Schulps|url=http://www.iem.ac.ru/zeppelin/docs/interviews/page_77.trp|title=Interview with Jimmy Page|journal=[[Trouser Press]]|date=October 1977|access-date=11 September 2008|archive-date=20 August 2011|archive-url=https://web.archive.org/web/20110820054853/http://www.iem.ac.ru/zeppelin/docs/interviews/page_77.trp|url-status=dead}}</ref> and Plant thinks of it as "the fourth album, that's it".<ref name="Q&A">{{cite magazine|first=Austin|last=Scaggs|author-link=Austin Scaggs|url=https://www.rollingstone.com/artists/robertplant/articles/story/7287549/qa_robert_plant|title=Q&A: Robert Plant|magazine=Rolling Stone|date=5 May 2005|url-status=dead|archive-url=https://web.archive.org/web/20090717052103/http://www.rollingstone.com/artists/robertplant/articles/story/7287549/qa_robert_plant |archive-date=17 July 2009 }}</ref> The original LP also has no text on the front or back cover, and lacks a catalogue number on the spine.{{sfn|Lewis|1990|p=51}}