Editing Larry Page (section)

=== 1998–2000 ===
==== Founding ====
Mark Malseed wrote in a 2003 [[feature story]]:<blockquote>"Soliciting funds from faculty members, family and friends, Brin and Page scraped together enough to buy some servers and rent that famous garage in [[Menlo Park, California|Menlo Park]]. [Soon after], [[Sun Microsystems]] co-founder [[Andy Bechtolsheim]] wrote a $100,000 cheque to "Google, Inc." The only problem was, "Google, Inc." did not yet exist—the company hadn't yet been incorporated. For two weeks, as they handled the paperwork, the young men had nowhere to deposit the money."<ref name="Moment">{{cite journal|last=Malseed|first=Mark|date=February 2007|title=The Story of Sergey Brin|journal=[[Moment Magazine]]|url=http://www.oldsite.momentmag.net/moment/issues/2007/02/200702-BrinFeature.html| archive-url= https://web.archive.org/web/20130121055147/http://www.oldsite.momentmag.net/moment/issues/2007/02/200702-BrinFeature.html| archive-date=January 21, 2013 }}</ref></blockquote>In 1998,<ref>{{cite web|url=https://about.google/|title=About|access-date=February 9, 2019|archive-url=https://web.archive.org/web/20190209213207/https://about.google/|archive-date=February 9, 2019|url-status=live}}</ref> Brin and Page incorporated Google, Inc.<ref>{{cite web | url = https://www.google.com/corporate/execs.html#larry | title = Larry Page Profile | access-date = November 11, 2016 | archive-url = https://web.archive.org/web/20151009035203/https://www.google.com/about/company/facts/management#larry | archive-date = October 9, 2015 | url-status=live | df = mdy-all }}</ref> with the initial domain name of "[[Googol]]", derived from a number that consists of one followed by one hundred zeros representing the vast amount of data that the search engine was intended to explore. Using the garage in their friend [[Susan Wojcicki]]'s [[Menlo Park, California|Menlo Park]] home for $1,700 a month, Page and Brin were able to successfully build the Google search engine.<ref>{{cite news|url=https://www.nytimes.com/2024/08/10/business/susan-wojcicki-dead.html|title=Susan Wojcicki, Former Chief of YouTube, Dies at 56|first1=John|last1=Yoon|first2=Mike|last2=Isaac|work=New York Times|date=August 10, 2024|accessdate=August 10, 2024}}</ref> Following inception, Page appointed himself as CEO, while Brin, named Google's co-founder, was Google's president.<ref name="Car">{{cite web|author1=Nicholas Carlson|title=The Untold Story Of Larry Page's Incredible Comeback|url=http://www.businessinsider.com/larry-page-the-untold-story-2014-4?page=2|website=Business Insider|publisher=Business Insider, Inc|access-date=February 2, 2015|date=April 24, 2014|archive-url=https://web.archive.org/web/20150202215052/http://www.businessinsider.com/larry-page-the-untold-story-2014-4?page=2|archive-date=February 2, 2015|url-status=live}}</ref> Writer Nicholas Carlson wrote in 2014:<blockquote>"The pair's mission was 'to organize the world's information and make it universally accessible and useful."<ref name="Sam">{{cite news|author1=Samuel Gibbs|title=Google has 'outgrown' its 14-year-old mission statement, says Larry Page|url=https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin|access-date=February 2, 2015|work=The Guardian|date=November 3, 2014|archive-url=https://web.archive.org/web/20170326053031/https://www.theguardian.com/technology/2014/nov/03/larry-page-google-dont-be-evil-sergey-brin|archive-date=March 26, 2017|url-status=live}}</ref> With a [[United States dollar|US$]]1-million loan from friends and family, the inaugural team moved into a Mountain View office by the start of 2000. In 1999, Page experimented with smaller servers so Google could fit more into each square meter of the third-party warehouses the company rented for their servers. This eventually led to a search engine that ran much faster than Google's competitors at the time."<ref name="Car"/></blockquote>

By June 2000, Google had indexed one billion Internet URLs ([[Uniform Resource Locators]]), making it the most comprehensive search engine on the Web at the time. The company cited [[NEC]] Research Institute data in its June 26 press release, stating that "there are more than 1 billion web pages online today", with Google "providing access to 560 million full-text indexed web pages and 500 million partially indexed URLs."<ref>{{cite web|title=Google Launches World's Largest Search Engine|url=http://googlepress.blogspot.com/2000/06/google-launches-worlds-largest-search.html|website=News From Google|access-date=February 2, 2015|date=June 26, 2000|archive-url=https://web.archive.org/web/20150222030713/http://googlepress.blogspot.com/2000/06/google-launches-worlds-largest-search.html|archive-date=February 22, 2015|url-status=live}}</ref>

==== Early management style ====
During his first tenure as CEO, Page embarked on an attempt to fire all of Google's project managers in 2001. Page's plan involved all of Google's engineers reporting to a VP of engineering, who would then report directly to him—Page explained that he did not like non-engineers supervising engineers due to their limited technical knowledge.<ref name="Car"/> Page even documented his management tenets for his team to use as a reference:
* Do not delegate: Do everything you can yourself to make things go faster.
* Do not get in the way if you're not adding value. Let the people doing the work talk to each other while you go do something else.
* Do not be a [[bureaucrat]].
* Ideas are more important than age. Just because someone is junior does not mean they do not deserve respect and cooperation.
* The worst thing you can do is stop someone from doing something by saying, "No. Period." If you say no, you have to help them find a better way to get it done.<ref name="Car"/>

Even though Page's new model was unsustainable and led to disgruntlement among the affected employees, his issue with engineers being managed by non-engineering staff gained traction.<ref name="Max"/> Page also believed that the faster Google's search engine returned answers, the more it would be used. He fretted over [[milliseconds]] and pushed his engineers—from those who developed [[algorithm]]s to those who built [[data center]]s—to think about [[Latency (engineering)|lag times]]. He also pushed for keeping Google's home page famously sparse in its design because it would help the page load faster.<ref name="fortune.com"/>