Editing Kwanzaa (section)

==Adherence==
[[File:Kwanza-RonKarenga.jpg|thumb|A 2003 Kwanzaa celebration with Kwanzaa founder [[Maulana Karenga]] at the center, and others]]
The popularity of celebration of Kwanzaa has declined with the waning of the popularity of the [[black separatist]] movement.<ref>{{cite book | last = Stanley | first = Sharon | title = An impossible dream? : racial integration in the United States | publisher = Oxford University Press | location = New York | year = 2017 | isbn = 978-0190639976 }}</ref><ref>{{cite book | last = Hall | first = Raymond | title = Black separatism and social reality : rhetoric and reason | publisher = Pergamon Press | location = New York | year = 1977 | isbn = 9780080195100 }}</ref><ref>{{cite journal |last=Dattel |first=Gene |title=Separatism vs. Integration: Can Separate Ever Be Equal? |journal=Academic Questions |volume=32 |issue=4 |year=2019 |pages=476–486|doi=10.1007/s12129-019-09822-4 |doi-broken-date=November 1, 2024 |s2cid=214460772 }}</ref><ref>{{Cite interview |last=Neal |first=Mark Anthony |subject-link=Mark Anthony Neal |interviewer=[[Michel Martin]] |title=Is Kwanzaa Still A Thing? |url=https://www.npr.org/2012/12/28/168202864/is-kwanzaa-still-a-thing |work=[[Tell Me More]] |publisher=[[NPR]] |date=2012-12-28}}</ref> Kwanzaa observation has declined in both community and commercial contexts.<ref>{{Cite news |last=Fantozzi |first=Madison |date=2016-12-25 |title=Polk events celebrate values of African culture |url=https://www.theledger.com/news/20161225/polk-events-celebrate-values-of-african-culture |url-status=live |archive-url=https://web.archive.org/web/20231117160237/https://www.theledger.com/story/news/local/2016/12/26/polk-events-celebrate-values-of-african-culture/23277568007/ |archive-date=2023-11-17 |access-date=2024-12-24 |work=[[The Ledger]]}}</ref><ref>{{Cite interview |last=Demby |first=Gene |subject-link=Gene Demby |interviewer=[[David Greene (journalist)|David Greene]] |title=Significance Of Kwanzaa Changes Over The Years |url=https://www.npr.org/2013/01/01/168388526/significances-of-kwanzaa-changes-over-the-years |access-date=2024-12-24 |archive-url=https://web.archive.org/web/20231119235641/https://www.npr.org/2013/01/01/168388526/significances-of-kwanzaa-changes-over-the-years |archive-date=2023-11-19 |url-status=live |work=[[Morning Edition]] |publisher=[[NPR]] |date=2013-01-01}}</ref><ref>{{Cite news|url=https://www.npr.org/sections/publiceditor/2013/01/07/168644973/gaining-or-losing-credibility-by-humanizing-a-reporter-a-kwanzaa-story|title=Gaining Or Losing Credibility By Humanizing A Reporter: A Kwanzaa Story|newspaper=[[NPR]]|type=NPR Public Editor column|date=January 7, 2013|last1=Schumacher-Matos|first1=Edward|url-status=live|archive-url=https://web.archive.org/web/20241212165423/https://www.npr.org/sections/publiceditor/2013/01/07/168644973/gaining-or-losing-credibility-by-humanizing-a-reporter-a-kwanzaa-story|archive-date=2024-12-12}}</ref> [[University of Minnesota]] Professor [[Keith Mayes]] did not report exact figures, noting that it is also difficult to determine these for the three other main African-American holidays, which he names as [[Martin Luther King Jr. Day]], [[Malcolm X Day]], and [[Juneteenth]].<ref name="Mayes2009"/>{{rp|210,274}} Mayes added that [[White Americans|white]] institutions now also celebrate it.<ref name="Scott2009">{{Cite news |last=Scott |first=Megan K. |date=December 17, 2009 |title=Kwanzaa celebrations continue, but boom is over, popularity fading |url=http://www.cleveland.com/nation/index.ssf/2009/12/kwanzaa_celebrations_continue.html |access-date=December 24, 2017 |work=[[The Plain Dealer]] |language=en-US |agency=[[Associated Press]]}}</ref>

In a 2019 [[National Retail Federation]] poll, 2.6 percent of people who planned to celebrate a winter holiday said they would celebrate Kwanzaa.<ref name="usatoday">{{Cite news |last=Yancey-Bragg |first=N'dea |date=2019-12-26 |title=From Umoja to Imani, Kwanzaa has 'won the hearts and minds of African people around the world |url=https://www.usatoday.com/story/news/nation/2019/12/26/kwanzaa-african-american-holiday-celebrated-2019/4374651002/ |url-status=live |archive-url=https://web.archive.org/web/20241212183443/https://www.usatoday.com/story/news/nation/2019/12/26/kwanzaa-african-american-holiday-celebrated-2019/4374651002/ |archive-date=2024-12-12 |access-date=2024-12-24 |work=[[USA Today]]}}</ref> Roughly 14% of the United States population is [[African Americans|African American]].

Starting in the 1990s, the holiday became increasingly commercialized, with the first [[Hallmark Cards|Hallmark card]] being sold in 1992.<ref>{{Cite news |last=Martin |first=Douglas |date=December 20, 1993 |title=The Marketing of Kwanzaa; Black American Holiday Earns Dollars, Causing Concern |url=https://www.nytimes.com/1993/12/20/nyregion/the-marketing-of-kwanzaa-black-american-holiday-earns-dollars-causing-concern.html |access-date=December 24, 2017 |work=[[The New York Times]] |language=en-US |issn=0362-4331}}</ref> Some have expressed concern about this potentially damaging the holiday's values.<ref>{{Cite news|url=http://billingsgazette.com/lifestyles/commercialized-kwanzaa-worries-enthusiasts/article_5514246b-bfd0-575f-9937-f2c004850b63.html|title=Commercialized Kwanzaa worries enthusiasts|date=2001-12-28|work=[[Billings Gazette|The Billings Gazette]]|access-date=December 24, 2017|language=en|url-status=live|archive-url=https://web.archive.org/web/20231117205604/https://billingsgazette.com/lifestyles/commercialized-kwanzaa-worries-enthusiasts/article_5514246b-bfd0-575f-9937-f2c004850b63.html|archive-date=2023-11-17}}</ref>