Editing JVC (section)

===21st century===
[[File:JVC GY-HD100 in Edmonton 20060720.jpg|thumb|JVC HD100 [[ProHD]] video camera (2006)]]
In October 2001, the National Academy of Television Arts and Sciences presented JVC an [[Emmy]] Award for "outstanding achievement in technological advancement" for "Pioneering Development of Consumer Camcorders". Annual sponsorships of the world-renowned JVC Tokyo Video Festival and the JVC Jazz Festival have helped attract the attention of more customers.{{citation needed|date=September 2012}}

JVC has been a worldwide football (soccer) supporter since 1982, having a former kit sponsorship with [[Arsenal F.C.|Arsenal]] and continuing its role as an official partner of [[2002 FIFA World Cup]] Korea/Japan. JVC made headlines as the first-ever corporate partner of the [[Kennedy Space Center]] Visitor Complex. JVC has recently forged corporate partnerships with [[ESPN Zone]] and Foxploration. In 2005, JVC joined '''HANA''', the [[High-Definition Audio-Video Network Alliance]], to help establish standards in consumer-electronics interoperability.

In 2005, JVC announced their development of the first [[DVD-RW DL]] media (the dual-layer version of the rewritable DVD-RW format).<ref name='dvd_rw_dl'>{{cite web|url=http://www.jvc.co.jp/english/press/2005/dvd-rw_development.pdf|archive-url=https://web.archive.org/web/20141221015919/http://www3.jvckenwood.com/english/press/2005/dvd-rw_development.pdf|archive-date=2014-12-21|access-date=2016-03-25|date=2005-04-04|quote=Victor Company of Japan, Ltd. (JVC) is pleased to announce that it has developed the world's first [as of April 4, 2005] single-sided,  dual layer DVD-RW disc technology with a maximum storage capacity of 8.5GB|title=JVC Develops World's First Single-sided, Dual Layer DVD-RW Disc Technology}}</ref>

In December 2006, Matsushita entered talks with Kenwood and [[Cerberus Capital Management]] to sell its stake in JVC.<ref>{{cite web |url=https://www.bloomberg.com/apps/news?pid=20601101&refer=japan&sid=a.FYoVTCPXMY |title=Matsushita Says No Decision on Sale of Victor Shares to Kenwood |publisher=Bloomberg |date=2006-12-23 |access-date=2012-05-22 }}</ref> 
In 2007, Victor Company of Japan Ltd confirmed a strategic capital alliance with Kenwood and SPARKX Investment, resulting in Matsushita's holding being reduced to approximately 37%.<ref>{{cite web |url=http://www.twice.com/article/239266-Kenwood_JVC_Take_First_Merger_Steps.php |title=Kenwood, JVC Take First Merger Steps |publisher=[[Twice (magazine)|TWICE]] |date=2007-08-06 |access-date=2012-05-22 }}</ref>
In March 2008, Matsushita (Panasonic) agreed to spin off the company and merge it with Kenwood Electronics, creating JVCKenwood Holdings on October 1, 2008.<ref>{{cite news |url=https://www.reuters.com/article/idUST23591020080512 |title=JVC, Kenwood to merge under holding company |work=Reuters |date=2008-05-12 |access-date=2012-05-22 | first=Kiyoshi | last=Takenaka}}</ref>

In April 2008, JVC announced that it was closing its TV plants in [[East Kilbride]] ([[Scotland]]) and Japan. This left it with one plant in Thailand. It stated it would outsource European production to an [[OEM]].<ref>{{cite web|url=http://www.whathifi.com/news/japan-news-jvc-reports-increased-losses-plans-to-end-tv-production-in-uk|title=JAPAN NEWS: JVC reports increased losses, plans to end TV production in UK|date=28 April 2008|access-date=22 March 2015}}</ref>

JVC TVs for North America are now being manufactured by AmTRAN Video Corporation along with distribution, service, and warranty under license from JVCKenwood.<ref>{{cite web|url=http://www.jvckenwood.co.jp/en/press/2010/08/press_100827_02.html|title=2010 - News Release - JVCKENWOOD Corporation|access-date=22 March 2015|url-status=dead|archive-url=https://web.archive.org/web/20150329212544/http://www.jvckenwood.co.jp/en/press/2010/08/press_100827_02.html|archive-date=29 March 2015}}</ref> In Europe, [[Currys plc]], owner of [[Currys]], has a similar arrangement with JVCKenwood.<ref>{{cite web |url=http://www.dixonsretail.com/system/files/uploads/financialdocs/Dixons%20Retail%20-%20Interim%20Results%20Presentation%20Transcript.pdf |title=Archived copy |access-date=2015-03-21 |url-status=dead |archive-url=https://web.archive.org/web/20140411041123/http://dixonsretail.com/system/files/uploads/financialdocs/Dixons%20Retail%20-%20Interim%20Results%20Presentation%20Transcript.pdf |archive-date=2014-04-11 }}</ref>

In Europe, JVC sells mainly some audio accessories, like headphones, and until recently DIN-type car audio. Also in Europe, JVC is present with camcorders, security cameras, audio systems, and with their emblematic boom box, projectors. JVC TV sets in Europe are manufactured mainly by Turkish manufacturer [[Vestel]] but are unavailable in all countries.

JVC manufactures car audio head units and speakers for the aftermarket car audio market.<ref>{{Cite web |title= JVC {{!}} Vehicle audio |url=https://uk.jvc.com/car-entertainment/ |access-date =2023-12-12 |website=uk.jvc.com/car-entertainment/}}</ref>