Editing Icelandair (section)

=== Developments since 2010 ===
Icelandair was hit by the [[2008–11 Icelandic financial crisis|2008 financial crisis]] in the country and was further impacted by a volcanic eruption in 2010.<ref>{{Cite news |date=2010-03-21 |title=Volcano erupts in south Iceland |url=http://news.bbc.co.uk/1/hi/world/europe/8578576.stm |access-date=2024-12-08 |language=en-GB}}</ref> Air traffic restrictions following the [[2010 eruptions of Eyjafjallajökull]] resulted in large parts of the European airspace [[Air travel disruption after the 2010 Eyjafjallajökull eruption|being closed down]]. The air travel disruption coincided with the start of the important summer season for the company. The in-house crisis management organisation began assessing the situation once the scale of the problem had become known.<ref name="en.keilir.net">{{cite web|url=http://en.keilir.net/static/files/conferences/eyjaaviation/lunchday2/icelandair-lunch.pdf|title=Presentation of the measure taken by Icelandair to cope with the 2010 air travel disruptions|publisher=Keilir.net|access-date=7 October 2012|archive-date=23 March 2012|archive-url=https://web.archive.org/web/20120323191122/http://en.keilir.net/static/files/conferences/eyjaaviation/lunchday2/icelandair-lunch.pdf|url-status=dead}}</ref> Thrice-daily crisis meetings were held at the airline's headquarters. Icelandair tried to operate as many passenger flights as possible, keeping its hub at [[Keflavík International Airport|Keflavík]] open and diverting European flights to airports that were still open. The eventual closure of Keflavík due to the [[volcanic ash]] cloud coincided with an improvement of the situation towards Europe, which allowed Icelandair to move its headquarters with 200 staff to Glasgow and operate flights from there for ten days,<ref name="icelandair.is">{{cite web |title=Icelandair and the Eyjafjallajökull volcanic eruption in 2010 |publisher=Icelandair |url=http://www.icelandair.is/specials/pages/is/eyjafjallajokull/ |access-date=23 May 2011}}</ref><ref>{{cite web|url=http://www.flightglobal.com/articles/2010/04/28/341225/icelandair-shifts-volcano-hit-hub-operation-back-to.html |title=Icelandair shifts volcano-hit hub operation back to Reykjavik |publisher=Flightglobal.com |date=28 April 2010 |access-date=7 October 2012}}</ref> with shuttle flights to Iceland's [[Akureyri Airport]] and round-the-clock bus shuttles onwards to Reykjavík.

In the [[Consequences of the April 2010 Eyjafjallajökull eruption|aftermath of the eruption]], the government of Iceland launched the successful<ref>{{cite web|url=http://www.icenews.is/index.php/2011/05/11/iceland-continues-to-inspire-with-successful-tourism-campaign/|title=Iceland continues to inspire with successful tourism campaign|date=11 May 2011|publisher=Icenews.is|access-date=11 May 2011}}</ref><ref>{{cite web |title=Inspired by Iceland campaign continues to boost tourism in Iceland |publisher=eNewsWire UK |url=http://www.enewswire.co.uk/2011/05/13/inspired-iceland-campaign-continues-boost-tourism-iceland/ |date=13 May 2011 |access-date=23 May 2011}}</ref><ref>{{cite web |first1=Anna |last1=Valdimarsdóttir |first2=Inga Hlín |last2=Pálsdóttir |title=Joining Forces: Inspired by Iceland |publisher=Tourism Review |url=http://www.tourism-review.com/travel-tourism-magazine-inspired-by-iceland-successful-tourism-promotion-campaign--article1399 |access-date=23 May 2011}}</ref> "Inspired by Iceland" campaign to regain confidence in travelling to Iceland for tourists and business people,<ref>{{cite web|url=https://www.youtube.com/watch?v=npawmHVaf-E |archive-url=https://ghostarchive.org/varchive/youtube/20211211/npawmHVaf-E| archive-date=2021-12-11 |url-status=live|title=Inspired by Iceland Video |publisher=YouTube |access-date=7 October 2012}}{{cbignore}}</ref> of which Icelandair was a leading participant and initiator.<ref name="icelandair.is"/>

When the [[Grímsvötn]] volcano erupted in 2011, Icelandair once again had to cope with airspace closures in Europe. However, this time to a lesser extent due to a higher level of political preparedness.<ref>{{cite news |title=UK 'better prepared' for volcanic ash than last year |date=22 May 2011 |url=https://www.bbc.co.uk/news/uk-13496391 |publisher=BBC |access-date=23 May 2011}}</ref><ref>{{cite news| url=https://www.bbc.co.uk/news/uk-13498477 | work=BBC News | title=Flights cancelled as ash cloud heads towards UK | date=23 May 2011}}</ref> Weekly newspaper ''[[The Economist]]'' claimed that Icelandair could even take advantage when catering for [[disaster tourism|disaster tourists]].<ref>{{cite news| url=https://www.economist.com/blogs/gulliver/2011/05/grimsvotn_volcano_and_disaster_tourism | newspaper=The Economist | title=Come to Iceland! | date=28 May 2011}}</ref>

In February 2011 Icelandair was chosen "The Knowledge Company" of the year and Icelandair [[Chief Executive Officer|CEO]] [[Birkir Hólm Guðnason]] was picked as "Man of the Year" in the Icelandic business community.<ref name="sa.is">{{cite web |url=http://www.sa.is/frettir/almennar/nr/5110/ |title=Icelandair hlaut Þekkingarverðlaunin 2011 - Fréttir - Samtök atvinnulífsins |publisher=Sa.is |date=25 February 2011 |access-date=7 October 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120425152447/http://www.sa.is/frettir/almennar/nr/5110/ |archive-date=25 April 2012 }}</ref> In both categories the panel of judges of the Association of Economists and Business Graduates in Iceland said that "the fine results of the company in the previous year showed both a high degree of skill and specialist knowledge within the company as well as excellent leadership."<ref name="sa.is"/> In October of the same year, the airline was awarded the title "Marketing Firm of the Year in Iceland", by a judging panel from IMARK, the Marketing Association in Iceland.<ref>[http://www.imark.is/Forsida/Vidburdir/Islensku-markadsverdlaunin] {{webarchive|url=https://web.archive.org/web/20111231134545/http://www.imark.is/Forsida/Vidburdir/Islensku-markadsverdlaunin|date=31 December 2011}}</ref>

Icelandair moved its headquarters to Hafnarfjörður in 2024, to consolidate its offices under one roof. Their previous headquarters at [[Reykjavík Airport]] were in use for over 50 years, having been built by [[Loftleiðir]].<ref name=":3">{{Cite web |title=Icelandair flutt til Hafnarfjarðar |url=https://vb.is/frettir/icelandair-flutt-til-hafnarfjardar/ |access-date=2025-03-27 |website=www.vb.is}}</ref>

==== Further route expansion ====
After having launched scheduled flights to Washington, D.C., in 2011,<ref>{{cite web|url=http://www.icelandair.us/information/media/newslist/detail/item463406/Icelandair_Announces_Flights_from_Washington,_D_C_/ |title=Icelandair Announces Flights from Washington, D.C. |publisher=Icelandair.us |date=24 August 2012 |access-date=7 October 2012}}</ref> [[Denver]] was announced as a new U.S. destination for 2012, followed by Anchorage in 2013, bringing the total number of cities served in the country up to eight, along with Boston, Minneapolis, New York City, Orlando and Seattle.<ref>{{cite web|url=http://www.icelandair.us/information/media/newslist/detail/item541361/Icelandair_Takes_Off_from_Denver/ |title=Icelandair Takes Off from Denver |publisher=Icelandair.us |date=24 August 2012 |access-date=7 October 2012}}</ref> Also in 2012, Icelandair introduced flights linking [[Akureyri Airport|Akureyri]] to its Keflavík hub through subsidiary company [[Air Iceland]].<ref>{{cite web|url=http://www.icelandair.is/information/media/newslist/detail/item588851/_Flug_Icelandair_fra_Akureyri_hefst_i_dag|title=Flug Icelandair frá Akureyri hefst í dag|access-date=24 April 2015}}</ref>

From 2009 to 2014, operations doubled. Twice-weekly flights to Vancouver commenced on 13 May 2014 and continued until October of that year. Flights to Edmonton started on 4 March 2014, with a year-round service operating five times a week. The Geneva service started on 24 May 2014 and continued twice weekly until September.<ref>{{cite web|url=http://www.icelandair.ca/information/media/newslist/detail/item698766/icelandair_announces_growth_plans_for_2014/|title=Icelandair Announces Growth Plans for 2014 - Icelandair|access-date=24 April 2015}}</ref>

On 9 December 2014, Icelandair revealed a northern lights-themed Boeing 757-200 (registration TF-FIU) named ''Hekla Aurora''.<ref>{{cite web|url=https://www.flickr.com/photos/bradley_at_egsh/15985438512/|title=Flickr - Photo Sharing!|date=9 December 2014|access-date=24 April 2015}}</ref> The exterior features artwork depicting an Icelandic winter scene and LED mood lighting emulating the [[Aurora Borealis]].<ref name="auto">{{cite web|url=http://www.icelandair.us/hekla-aurora|title=Hekla Aurora|access-date=8 September 2018}}</ref>

On 5 February 2015, [[Birmingham]] became Icelandair's 5th gateway in the UK, and the 39th overall, with flights operating twice weekly, on Thursdays and Mondays.<ref>{{cite web|url=http://www.icelandair.co.uk/information/media/newslist/detail/item737042/icelandair_to_start_flights_from_birmingham_to_iceland/|title=Icelandair to fly from Birmingham to Iceland, USA and Canada|access-date=24 April 2015}}</ref> On 19 May 2015, Icelandair launched scheduled flights to and from Portland, Oregon in the US: its 14th destination in North America. Flights were set to operate twice weekly, on Tuesdays and Thursdays, until 20 October.<ref name="newsclient.omxgroup.com">{{cite web|url=https://newsclient.omxgroup.com/cdsPublic/viewDisclosure.action?disclosureId=623883&lang=en|title=Icelandair Group announces continued growth in international flights for 2015|access-date=20 July 2016}}</ref> Further expansion of Icelandair's global network was announced on 12 May 2015 with new, year-round services from Chicago O’Hare International Airport. Services commenced on 16 March 2016, with flights to Iceland operating four days a week.<ref>{{cite web|url=http://www.icelandair.us/news/story/icelandair-announces-service-from-chicago-ohare/|title=Icelandair Announces Service from Chicago O'Hare - Icelandair.us|access-date=20 July 2016|archive-date=2 October 2017|archive-url=https://web.archive.org/web/20171002195136/http://www.icelandair.us/news/story/icelandair-announces-service-from-chicago-ohare/|url-status=dead}}</ref> On 17 August 2015 Icelandair announced the augmentation of its global flight network with a new service between Keflavik and Aberdeen, the company's second Scottish destination. The new service, operated by [[Air Iceland Connect]] (a subsidiary of Icelandair Group), commenced in March of the following year, with flights scheduled four times per week.<ref>{{cite web|url=http://www.icelandair.us/news/story/icelandair-introduces-service-to-aberdeen-scotland/|title=Icelandair Introduces Service to Aberdeen, Scotland - Icelandair.us|access-date=20 July 2016|archive-date=2 October 2017|archive-url=https://web.archive.org/web/20171002202252/http://www.icelandair.us/news/story/icelandair-introduces-service-to-aberdeen-scotland/|url-status=dead}}</ref>

Icelandair commenced scheduled flights to [[Orly Airport|Paris Orly Airport]] beginning on 29 March 2016.<ref>{{cite web|url=http://www.icelandair.us/news/story/icelandair-adds-flights-to-paris-orly-airport/|title=Icelandair Adds Flights to Paris Orly Airport - Icelandair.us|access-date=20 July 2016|archive-date=13 May 2016|archive-url=https://web.archive.org/web/20160513083300/http://www.icelandair.us/news/story/icelandair-adds-flights-to-paris-orly-airport|url-status=dead}}</ref> Services to [[Montréal–Trudeau International Airport|Montréal–Trudeau Airport]] began on 26 May 2016.<ref>{{cite web|url=http://www.torontosun.com/2015/08/19/icelandair-to-launch-seasonal-service-from-montreal-in-may|title=Icelandair to launch seasonal service from Montreal in May|agency=The Canadian Press|access-date=20 July 2016}}</ref> In September 2016, Icelandair announced services to [[Philadelphia International Airport|Philadelphia]], US, starting in May 2017 and [[Tampa International Airport|Tampa]], US starting in Sep 2017.<ref>{{cite web|url=http://www.icelandnaturally.com/article/icelandair-now-taking-philadelphia-and-tampa|title=Icelandair Is Now Taking Off From Philadelphia and Tampa}}</ref>

In May 2017, Icelandair unveiled a glacier-themed special livery on Boeing 757-200 (registration TF-FIR) named Vatnajökull, the name of Europe's largest glacier. The special livery was created to commemorate Icelandair's 80th anniversary.<ref>{{Cite news|url=https://www.telegraph.co.uk/travel/news/icelandair-vatnajokull-glacier-plane/ |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/travel/news/icelandair-vatnajokull-glacier-plane/ |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=Is this the world's coolest plane?|work=The Telegraph|access-date=2017-05-22|language=en-GB}}{{cbignore}}</ref><ref>{{Cite web|url=http://www.icelandair.us/vatnajokull/|title=Vatnajökull {{!}} Icelandair|website=www.icelandair.us|language=en|access-date=2017-05-22}}</ref> In August 2017, Icelandair announced service five days per week to [[Cleveland Hopkins International Airport|Cleveland]], US, which began on 16 May 2018.<ref>{{cite web|title=Icelandair to connect Cleveland to Europe|url=http://www.icelandair.us/news/story/icelandair-connects-cleveland-to-europe/|website=Icelandair.us|access-date=23 August 2017}}</ref> The route was cut in early 2019.<ref>{{cite web|title=Icelandair cancels service from Cleveland, cites Boeing 737 Max 8 woes|url=https://www.cleveland.com/news/2019/03/icelandair-cancels-service-from-cleveland-cites-boeing-737-max-8-woes.html#:~:text=CLEVELAND%2C%20Ohio%20%E2%80%93%20Icelandair%20is%20canceling,737%20Max%208%20plane%20exclusively.|website=cleveland.com|access-date=16 December 2021}}</ref>

Since the 1960s, Icelandair has offered passengers travelling on transatlantic flights between North America and Europe an opportunity to [[Layover|stopover]] in Iceland for up to seven days, at no additional cost.<ref>{{cite web|url=http://www.icelandair.us/flights/stopover/|title=Explore Iceland on an Icelandair Stopover - Icelandair|access-date=20 July 2016}}</ref>

On 9 January 2018, Icelandair announced that it would provide three non-stop flights a week from Kansas City International Airport to Keflavík International Airport, which commenced on 25 May 2018.<ref>{{cite web|url=https://www.icelandair.com/blog/icelandair-is-going-to-kansas-city/|title=Icelandair announces service to Kansas City International Airport (MCI) - Icelandair|website=www.icelandair.com|access-date=27 March 2019}}</ref> Icelandair commenced four weekly flights to and from Dallas Ft. Worth on 30 May 2018. It ended on 6 March 2019.<ref>{{cite web|url=https://www.icelandair.com/blog/icelandair-announces-service-from-dallas-fort-worth-international/|title=Icelandair Announces Service from Dallas Fort Worth - Icelandair|website=www.icelandair.com|access-date=27 March 2019}}</ref><ref>{{cite web|url=https://www.routesonline.com/news/38/airlineroute/282019/icelandair-closes-dallas-bookings-from-march-2019/|title=Icelandair closes Dallas bookings from March 2019|publisher=Routesonline|access-date=17 December 2018}}</ref>

On 5 November 2018, Icelandair announced plans to take over its low-cost competitor, [[Wow Air|WOW Air]], with the two airlines to be operated as separate brands.<ref>{{Cite news|url=https://www.flightglobal.com/news/articles/icelandair-group-to-take-over-budget-rival-wow-air-453315/|title=Icelandair Group to take over budget rival Wow Air|date=2018-11-05|work=Flightglobal.com|access-date=2018-11-05|language=en-GB}}</ref> On 29 November, Icelandair abandoned this endeavour as the shareholders’ meeting pre-conditions were unlikely to be met.<ref>{{cite news |url= https://www.flightglobal.com/news/articles/icelandair-group-scraps-wow-air-takeover-454008/ |title= Icelandair Group scraps Wow Air takeover |date= 29 Nov 2018 |author= David Kaminski-Morrow |work= Flightglobal}}</ref>

On 18 September 2020, the company's share capital was increased with the issue of 23,000,000,000 new shares with a nominal value of 1 [[Icelandic króna]] following a public share offering.<ref>{{Cite web |title=Icelandair Group hf. – Increase in share capital |url=https://newsclient.omxgroup.com/cdsPublic/viewDisclosure.action?disclosureId=956471&lang=en |access-date=2021-02-04 |website=newsclient.omxgroup.com}}</ref> In addition, the Icelandic government decided to guarantee a line of credit for Icelandair. The guarantee amounts to $120 million.<ref>{{Cite web|title=Icelandair Group hf.: Government Guaranteed Credit Facility Approved by the Icelandic Government|url=https://www.government.is/diplomatic-missions/embassy-article/2020/08/18/Icelandair-Group-hf.-Government-Guaranteed-Credit-Facility-Approved-by-the-Icelandic-Government/|access-date=2021-02-04|website=www.government.is|language=en-US}}</ref>

On 16 March 2021, domestic flights operated by [[Air Iceland Connect]] (a wholly owned subsidiary of the [[Icelandair Group]]) merged under Icelandair branding while retaining its existing [[air operator's certificate]].<ref>{{Cite web|date=2021-03-09|title=Air Iceland Connect to disappear|url=https://www.ruv.is/frett/2021/03/09/air-iceland-connect-to-disappear|access-date=2021-03-09|website=RÚV|language=is}}</ref><ref>{{Cite web |title=Air Iceland Connect sameinað Icelandair |url=https://www.mbl.is/vidskipti/frettir/2020/03/31/air_iceland_connect_sameinad_icelandair/ |access-date=2024-12-08 |website=www.mbl.is |language=is}}</ref>

Icelandair announced the launch of a new route to [[Istanbul Airport|Istanbul]], operating four times a week beginning September 5, 2025.<ref>{{Cite web |title=This Budget Airline Is Making It Easier to Get to Turkey — What to Know |url=https://www.travelandleisure.com/icelandair-istanbul-turkey-southwest-airlines-8746168 |access-date=2024-11-15 |website=Travel + Leisure |language=en}}</ref> In January 2025, Icelandair was reported to be launching a non-stop flight between [[Reykjavík|Reykjavik]] and [[Miami]] with three weekly flights starting in January 2026. The route will be serviced by its [[Airbus A321neo|Airbus A321LR]] aircraft.<ref>{{Cite web |last=Schlappig |first=Ben |date=2025-01-07 |title=Icelandair Adding Miami Flights With New Airbus A321LR |url=https://onemileatatime.com/news/icelandair-miami-flights/ |access-date=2025-01-19 |website=One Mile at a Time |language=en-US}}</ref>