Editing Hilton Worldwide (section)

== Brands ==
[[File:Conrad Hotel Tokyo.JPG|thumb|Conrad in [[Tokyo]]]]
[[File:DoubleTree by Hilton Hotel Cairns, Queensland.jpg|thumb|Doubletree by Hilton in [[Cairns]]]]
[[File:A Hampton Inn hotel in Blue Ridge, Georgia 01.jpg|thumb|Hampton by Hilton in [[Blue Ridge, Georgia]]]]
[[File:Elara, Hilton Grand Vacations - Las Vegas 02.jpg|thumb|Hilton Grand Vacations in [[Las Vegas]]]]
Hilton's business model for its various brands is based on largely on franchising rather than direct ownership and management of properties. Hilton Worldwide has full ownership of the hotel and resort brands as well as the [[intellectual property]] associated with them, however the vast majority of Hilton branded properties are not owned and operated by Hilton, instead they are independently owned and operated by independent franchisees or hospitality companies.<ref name="SEC-Outline" /> As of 2024, Hilton Worldwide owns 22 hotel and resort brands that cover a variety of areas in the hospitality sector in six internal categories:<ref>{{cite web |title=Hilton Brands {{!}} Global Hospitality Company |url=https://www.hilton.com/en/corporate/ |website=Hilton Corporate |access-date=25 May 2024}}</ref>

=== Luxury ===
* [[Waldorf Astoria Hotels & Resorts]]
* [[Conrad Hotels]]
* [[LXR Hotels & Resorts]]
* [[NoMad Hotels]]

=== Lifestyle ===
* [[Canopy by Hilton]]
* [[Curio (brand)|Curio Collection by Hilton]]
* [[Graduate by Hilton]]
* [[Tapestry Collection by Hilton]]
* [[Tempo by Hilton]]
* [[Motto by Hilton]]

=== Full Service ===
* [[Hilton Hotels & Resorts]]
* [[DoubleTree|DoubleTree by Hilton]]

=== Focused Service ===
* [[Hilton Garden Inn]]
* [[Hampton by Hilton]]
* [[Tru by Hilton]]
* [[Spark by Hilton]]

=== All Suites ===
* [[Embassy Suites by Hilton]]
* [[Homewood Suites by Hilton]]
* [[Home2 Suites by Hilton]]
* [[LivSmart Studios by Hilton]]

=== Vacation Ownership ===
* [[Hilton Vacation Club]]
* [[Hilton Club]]
* [[Hilton Grand Vacations]]

=== Franchising ===
As of February 2024, 6,679 of Hilton's 7,530 hotels and timeshare resorts worldwide are owned and operated by independent franchisees or companies and not by Hilton Worldwide itself, this includes [[Hilton Grand Vacations]] which was a division of Hilton Worldwide until it was spun off into a separate company to act as a franchisee for Hilton's timeshare brands. Through this franchising model Hilton Worldwide owns the Hilton hotel and resort brands along with the [[Intellectual property]] associated with them, but does own or operate the physical hotels and resorts that bear those brand names. Additionally, Hilton Worldwide does not employ the staff that works at these franchised properties, instead the staff are employed by the independent franchisees or companies. The practice of franchising means that Hilton Worldwide is not responsible for the operational costs, real estate costs, maintenance costs, staff wages, and other costs that they would be if they were the ones owning and operating the properties, instead the independent franchisee or company incurs those costs. Hilton Worldwide profits from the franchisees through franchise fees, licensing fees, and agreements which give Hilton Worldwide a certain percentage the income. In order to utilize the Hilton brands, the independent franchisees and companies must follow strict brand standards to maintain a licensing agreement with Hilton Worldwide.<ref name="Karmin">{{Citation |last=Karmin |first=Craig |title=Blackstone Books Profit With Hilton Hotels |date=November 26, 2013 |work=The Wall Street Journal |url=https://www.wsj.com/articles/SB10001424052702303281504579222492972577848 |access-date=June 28, 2016 |archive-url=https://web.archive.org/web/20160624223514/http://www.wsj.com/articles/SB10001424052702303281504579222492972577848 |archive-date=June 24, 2016 |url-status=live}}</ref> The franchise model makes Hilton Worldwide a more profitable company along with increasing its value for shareholders due to it having less capital and being able to focus more on its brand. Many of Hilton's flagship properties, airport properties, and largest resorts, however, are corporately managed.{{cn|date=May 2024}}