Editing Gwyneth Paltrow (section)

===2008–2013: Marvel Cinematic Universe and revival===
Paltrow saw a resurgence in her career in 2008 when she was cast in ''[[Iron Man (2008 film)|Iron Man]]'' as [[Pepper Potts]], [[Tony Stark (Marvel Cinematic Universe)|Tony Stark]]'s personal assistant, closest friend, and budding love interest.<ref>{{cite web|last=Green|first=Willow|title=Gwyneth Paltrow Joins Iron Man|url=https://www.empireonline.com/movies/news/gwyneth-paltrow-joins-iron-man/|website=Empire|access-date=October 2, 2019|date=January 17, 2007|archive-date=April 8, 2022|archive-url=https://web.archive.org/web/20220408063039/https://www.empireonline.com/movies/news/gwyneth-paltrow-joins-iron-man/|url-status=live}}</ref> At first hesitant to appear in a big-budget project, Paltrow asked [[Marvel Comics|Marvel]] to send her any comics they would consider relevant to her understanding of the character, whom she considered to be very smart, levelheaded, and grounded. She said she liked "the fact that there's a sexuality that's not blatant". The director [[Jon Favreau]] wanted Potts and Stark's relationship to be reminiscent of the 1940s [[screwball comedy]], something which Paltrow considered to be fun in an "innocent yet sexy" way.<ref>{{cite web|url=http://www.superherohype.com/features/96461-gwyneth-paltrow-plays-pepper-potts|title=Gwyneth Paltrow Plays Pepper Potts – SuperHeroHype|date=April 30, 2008|access-date=June 21, 2017|archive-date=January 7, 2016|archive-url=https://web.archive.org/web/20160107171521/http://www.superherohype.com/features/96461-gwyneth-paltrow-plays-pepper-potts|url-status=live}}</ref> ''Iron Man'' was favorably received by critics, and with a worldwide gross of $585&nbsp;million, it became Paltrow's highest-grossing film until ''[[The Avengers (2012 film)|The Avengers]]'' (2012).<ref>{{cite web |url=https://boxofficemojo.com/movies/?id=ironman.htm |title=Iron Man (2008) |access-date=April 24, 2011 |website=[[Box Office Mojo]] |archive-date=May 31, 2013 |archive-url=https://web.archive.org/web/20130531032559/http://www.boxofficemojo.com/movies/?id=ironman.htm |url-status=live }}</ref> She reprised her role in the sequels ''[[Iron Man 2]]'' (2010) and ''[[Iron Man 3]]'' (2013). While the second film grossed $623.9&nbsp;million internationally,<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=ironman2.htm|title=Iron Man 2 (2010) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=September 8, 2012|archive-url=https://web.archive.org/web/20120908070802/http://boxofficemojo.com/movies/?id=ironman2.htm|url-status=live}}</ref> the third entry went on to gross $1.215&nbsp;billion.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=ironman3.htm|title=Iron Man 3 (2013) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=October 23, 2010|archive-url=https://web.archive.org/web/20101023172954/https://www.boxofficemojo.com/movies/?id=ironman3.htm|url-status=live}}</ref> She also reprised the role in ''[[Spider-Man: Homecoming]]'' (2017), ''[[Avengers: Infinity War]]'' (2018), and ''[[Avengers: Endgame]]'' (2019).

Paltrow starred opposite [[Joaquin Phoenix]] in the romantic drama ''[[Two Lovers (2008 film)|Two Lovers]]'' (2008), playing the beautiful but volatile new neighbor of a depressed bachelor. ''Two Lovers'' premiered in competition at the [[2008 Cannes Film Festival]] in May, receiving largely positive reviews,<ref name="thr">{{cite journal|last=Bennett |first=Ray |title=Reviews: ''Two Lovers'' |journal=The Hollywood Reporter, the Daily from Cannes |issue=8 |page=9 |date=May 21, 2008}}</ref><ref>{{cite web|url=https://www.rottentomatoes.com/m/two_lovers/|title=Two Lovers Movie Reviews, Pictures|publisher=Rotten Tomatoes|work=IGN Entertainment|access-date=February 21, 2009|archive-date=March 25, 2009|archive-url=https://web.archive.org/web/20090325023902/http://www.rottentomatoes.com/m/two_lovers/|url-status=live}}</ref> especially for Paltrow's and Phoenix's performances. According to the ''[[Los Angeles Times]]'', "Phoenix is at his best with Paltrow's bruised sparrow of a girl; he's desperate to take care of her when he can't even take care of himself. She is one of those actresses who understands the power of a look, and the one of regret and then resignation that overtakes her when Leonard professes his love is steeped in sadness."<ref>{{cite web|url=https://www.latimes.com/entertainment/la-et-twolovers13-2009feb13-story.html|title=Review: 'Two Lovers'|date=February 13, 2009|work=Los Angeles Times|access-date=April 17, 2020|archive-date=June 26, 2019|archive-url=https://web.archive.org/web/20190626200327/https://www.latimes.com/entertainment/la-et-twolovers13-2009feb13-story.html|url-status=live}}</ref> The film was an arthouse success, grossing $16&nbsp;million worldwide.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=twolovers.htm|title=Two Lovers|website=[[Box Office Mojo]]|access-date=March 22, 2015|archive-date=April 20, 2015|archive-url=https://web.archive.org/web/20150420092922/http://www.boxofficemojo.com/movies/?id=twolovers.htm|url-status=live}}</ref>

[[File:Gwyneth Paltrow 2012.jpg|thumb|upright|Paltrow at the [[84th Academy Awards]] in 2012]]
In the musical drama ''[[Country Strong]]'' (2010), Paltrow starred as an emotionally unstable country music star who attempts to resurrect her career. She recorded the song "Country Strong" for the film's soundtrack,<ref>{{cite web |url=http://us99country.radio.com/2010/12/15/photo-gallery-country-strong-premiere |title=Country Strong Hits Hollywood |publisher=Us99country.radio.com |date=December 15, 2010 |access-date=June 21, 2012 |archive-url=https://web.archive.org/web/20120313052400/http://us99country.radio.com/2010/12/15/photo-gallery-country-strong-premiere/ |archive-date=March 13, 2012 |url-status=dead}}</ref> and it was released to country radio stations in August 2010.<ref>[https://www.empireonline.com/news/story.asp?NID=26407 Paltrow Says Love Don't Let Me Down] {{Webarchive|url=https://web.archive.org/web/20150924115910/http://www.empireonline.com/news/story.asp?NID=26407 |date=September 24, 2015 }} Empire. December 3, 2009.</ref> The film received mediocre reviews and grossed a modest $20.2&nbsp;million in North America.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=countrystrong.htm|title=Country Strong (2010) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=July 12, 2019|archive-url=https://web.archive.org/web/20190712095222/https://www.boxofficemojo.com/movies/?id=countrystrong.htm|url-status=live}}</ref> The consensus of review-aggregation website [[Rotten Tomatoes]] was: "The cast gives it their all, and Paltrow handles her songs with aplomb, but ''Country Strong''{{'}}s clichéd, disjointed screenplay hits too many bum notes."<ref>{{cite web|url=https://www.rottentomatoes.com/m/country_strong|title=Country Strong (2011)|publisher=Rotten Tomatoes|access-date=June 21, 2017|archive-date=August 30, 2017|archive-url=https://web.archive.org/web/20170830074959/https://www.rottentomatoes.com/m/country_strong|url-status=live}}</ref> At the [[83rd Academy Awards]], Paltrow performed another song from the film, "[[Country Strong (soundtrack)|Coming Home]]", which was nominated for [[Academy Award for Best Original Song|Best Original Song]].<ref>{{cite news|title=Presenters & Performers for the 83rd Academy Awards |url=http://www.oscars.org/awards/academyawards/83/presenters.html |publisher=Academy of Motion Picture Arts and Sciences |date=December 13, 2010 |access-date=February 24, 2011 |url-status=dead |archive-url=https://web.archive.org/web/20110130070639/http://www.oscars.org/awards/academyawards/83/presenters.html |archive-date=January 30, 2011 }}</ref>

Paltrow made her first scripted television appearance<ref>{{cite web|url=https://www.usatoday.com/life/columnist/criticscorner/2010-11-15-critics-corner_N.htm|title=Critic's Corner Tuesday: 'Glee,' 'NCIS{{'-}}|first=Robert|last=Bianco|date=November 17, 2010|work=[[USA Today]]|access-date=September 26, 2011|archive-date=February 9, 2011|archive-url=https://web.archive.org/web/20110209074457/http://www.usatoday.com/life/columnist/criticscorner/2010-11-15-critics-corner_N.htm|url-status=live}}</ref> on Fox's ''[[Glee (TV series)|Glee]]'', as substitute teacher [[Holly Holliday]], who fills in for [[Matthew Morrison]]'s character when he falls ill. Her role was developed by co-creator [[Ryan Murphy (producer)|Ryan Murphy]], a personal friend of Paltrow's, who suggested that she showcase her vocal and dancing abilities ahead of the release of ''Country Strong''.<ref>{{cite web|url=http://www.usmagazine.com/moviestvmusic/news/new-details-on-gwyneth-paltrows-upcoming-glee-gig-2010279|title=New Details on Gwyneth Paltrow's Upcoming Glee Gig|date=September 27, 2010|work=[[Us Weekly]]|access-date=September 26, 2011|archive-date=September 27, 2012|archive-url=https://web.archive.org/web/20120927223834/http://www.usmagazine.com/entertainment/news/new-details-on-gwyneth-paltrows-upcoming-glee-gig-2010279|url-status=live}}</ref> In her first episode, "The Substitute", she sang "[[Nowadays (song)|Nowadays]]" from the musical ''[[Chicago (musical)|Chicago]]'' with [[Lea Michele]], [[CeeLo Green]]'s "[[Fuck You (CeeLo Green song)|Forget You]]", and a mash-up of "[[Singin' in the Rain (song)|Singin' in the Rain]]" and [[Rihanna]]'s "[[Umbrella (song)|Umbrella]]" with Morrison and the rest of the cast.<ref>{{cite web |url=http://blog.zap2it.com/frominsidethebox/2010/11/glee-peek-gwyneth-paltrow-matthew-morrison-share-an-umbrella-1.html |title='Glee' peek: Gwyneth Paltrow, Matthew Morrison share an umbrella |last=Nguyen |first=Hahn |date=November 5, 2010 |work=[[Zap2it]] |publisher=[[Tribune Media Services]] |access-date=November 5, 2010 |url-status=dead |archive-url=https://web.archive.org/web/20101107160711/http://blog.zap2it.com/frominsidethebox/2010/11/glee-peek-gwyneth-paltrow-matthew-morrison-share-an-umbrella-1.html |archive-date=November 7, 2010}}</ref> Her debut on ''Glee'' attracted significant buzz and positive commentary from critics; she won a [[Primetime Emmy Award]] for [[Primetime Emmy Award for Outstanding Guest Actress in a Comedy Series|Outstanding Guest Actress in a Comedy Series]].<ref name=TVL910>{{cite web|url=http://www.tvline.com/2011/09/emmy-awards-2011-creative-arts-winners/|title=Emmys: HBO Dominates Early Races With 15 Wins; Glee, Grey's, SNL, Community Grab Gold|first=Matt|last=Mitovich|date=September 10, 2011|work=TVLine|access-date=September 10, 2011|archive-date=October 19, 2011|archive-url=https://web.archive.org/web/20111019020351/http://www.tvline.com/2011/09/emmy-awards-2011-creative-arts-winners/|url-status=dead}}</ref> Indeed, at the time, ''[[Entertainment Weekly]]''{{'s}} Tim Stack and ''[[E! Online]]''{{'}}s [[Kristin dos Santos]] called her appearance Emmy-worthy, with the former rating it among her best performances, and the latter stating that Holly received "some of ''Glee''{{'s}} best-ever one-liners".<ref name=TS>{{cite magazine|url=https://ew.com/recap/give-gwyneth-the-emmy/|title=Glee recap: Give Gwyneth the Emmy!|last=Stack|first=Tim|date=November 17, 2010|magazine=Entertainment Weekly|access-date=September 26, 2011|archive-date=June 26, 2019|archive-url=https://web.archive.org/web/20190626200334/https://ew.com/recap/give-gwyneth-the-emmy/|url-status=live}}</ref><ref>{{cite web|url=http://uk.eonline.com/uberblog/watch_with_kristin/b211691_glee-dux_gwyneth_paltrow_makes_her.html|title=Glee-Dux: Gwyneth Paltrow Makes Her Debut, Flirts With Schue—and Sue Takes Over, Too!|first=Jenna|last=Mullins|date=November 16, 2010|work=E! Online|publisher=NBCUniversal|access-date=November 17, 2010|archive-date=October 1, 2012|archive-url=https://web.archive.org/web/20121001061248/http://www.eonline.com/news/211691/glee-dux-gwyneth-paltrow-makes-her-debut-flirts-with-schue-and-sue-takes-over-too|url-status=live}}</ref>

Paltrow later performed "Forget You" with CeeLo Green himself and several puppet characters provided by [[The Jim Henson Company]] at the [[53rd Annual Grammy Awards|2011 Grammy Awards]].<ref>{{cite news |url=https://www.cbsnews.com/8301-31749_162-20031723-10391698.html |title="Cee Lo Green Takes Flight With Gwyneth Paltrow and The Muppets" February 13, 2011, Celebrity Circuit |work=CBS News |date=February 13, 2011 |access-date=June 21, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120210144758/http://www.cbsnews.com/8301-31749_162-20031723-10391698.html |archive-date=February 10, 2012}}</ref> She reprised her role twice more that season, performing [[Do You Wanna Touch Me|"Do You Wanna Touch Me (Oh Yeah)]]" by [[Gary Glitter]], an [[Acoustic music|acoustic]] version of "[[Landslide (Fleetwood Mac song)|Landslide]]" by [[Fleetwood Mac]], "[[Kiss (Prince song)|Kiss]]" by [[Prince (musician)|Prince]], and [[Adele]]'s "[[Turning Tables]]". Paltrow was briefly featured in ''[[Glee: The 3D Concert Movie]]'' after being filmed while she performed "Forget You" as Holly in the 2011 [[Glee Live! In Concert!]] tour performances of June 16 and 17, 2011.<ref>{{cite web|url=http://www.nj.com/entertainment/celebrities/index.ssf/2011/06/glee_concert_film_gwyneth_palt.html|title={{-'}}Glee' at the Izod Center: Gwyneth Paltrow makes surprise appearance for concert film taping|date=June 17, 2011|work=[[The Star-Ledger]] ([[Sam Apple]])|access-date=September 27, 2011|archive-date=August 26, 2011|archive-url=https://web.archive.org/web/20110826052352/http://www.nj.com/entertainment/celebrities/index.ssf/2011/06/glee_concert_film_gwyneth_palt.html|url-status=live}}</ref> Later that year, Paltrow appeared in [[Steven Soderbergh]]'s film ''[[Contagion (2011 film)|Contagion]]'', featuring an [[ensemble cast]] consisting of [[Marion Cotillard]], [[Kate Winslet]] and her ''The Talented Mr. Ripley'' co-stars [[Matt Damon]] and [[Jude Law]]. The thriller follows the rapid progress of a lethal indirect contact [[Transmission (medicine)|transmission virus]] that kills within days.<ref>{{cite news |author=Mike Eisenberg |title='Contagion' footage at CinemaCon is 'Outbreak' Meets 'Children of Men' |url=https://screenrant.com/contagion-steven-soderbergh-cinemacon-mikee-109354/ |work=Screen Rant |date=April 5, 2011 |access-date=April 24, 2011 |archive-date=April 11, 2011 |archive-url=https://web.archive.org/web/20110411181759/http://screenrant.com/contagion-steven-soderbergh-cinemacon-mikee-109354/ |url-status=live }}</ref> Paltrow played Elizabeth Emhoff, a "[[working parent|working mom]]" and one of the virus' first victims.<ref>{{cite web |url=http://www.visualhollywood.com/movies_2011/contagion/notes.pdf |title=Contagion Production Notes |access-date=June 25, 2012 |archive-url=https://web.archive.org/web/20111008172249/http://visualhollywood.com/movies_2011/contagion/notes.pdf |archive-date=October 8, 2011 |url-status=dead}}</ref> ''Contagion'' received positive reviews and opened atop at the North American box office with $23.1&nbsp;million; it went on to gross $75.6&nbsp;million domestically and $135.4&nbsp;million worldwide.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=contagion.htm|title=Contagion (2011) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=September 28, 2018|archive-url=https://web.archive.org/web/20180928123513/https://www.boxofficemojo.com/movies/?id=contagion.htm|url-status=live}}</ref>

Paltrow reprised her role of [[Pepper Potts]] in ''[[The Avengers (2012 film)|The Avengers]]'' (2012), which set numerous box office records, including the biggest opening weekend in North America; it grossed over $1.5&nbsp;billion worldwide, becoming Paltrow's most widely seen film.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=avengers11.htm|title=Marvel's The Avengers (2012) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=March 23, 2019|archive-url=https://web.archive.org/web/20190323120633/https://www.boxofficemojo.com/movies/?id=avengers11.htm|url-status=live}}</ref> Also in 2012, she starred in the independent romantic [[Comedy drama|dramedy]] ''[[Thanks for Sharing]]'', opposite [[Mark Ruffalo]] as people learning to face a challenging and confusing road as they struggle together against [[sexual addiction|sex addiction]]. Distributed for a limited release in certain parts of the United States, the film garnered mixed reviews and grossed $1&nbsp;million domestically.<ref>{{cite web|url=https://www.boxofficemojo.com/movies/?id=thanksforsharing.htm|title=Thanks for Sharing (2013) – Box Office Mojo|website=Box Office Mojo|access-date=April 17, 2020|archive-date=December 15, 2018|archive-url=https://web.archive.org/web/20181215172029/https://www.boxofficemojo.com/movies/?id=thanksforsharing.htm|url-status=live}}</ref> ''[[Paste (magazine)|Paste]]'' magazine noted that her role: "...exhibits some of the same obsessive diet and exercise habits that Paltrow herself has been accused of{{mdash}}a kind of meta character trait that balances the power in [the main roles'] budding relationship."<ref>{{cite web|url=https://www.pastemagazine.com/articles/2013/09/thanks-for-sharing.html|title=Thanks for Sharing|date=September 20, 2013|website=pastemagazine.com|access-date=June 21, 2017|archive-date=July 8, 2017|archive-url=https://web.archive.org/web/20170708225530/https://www.pastemagazine.com/articles/2013/09/thanks-for-sharing.html|url-status=live}}</ref>