Editing Gulf Oil (section)

== Revival ==
GOI and GOLP continue to sell Gulf-branded lubricants worldwide through a network of official licensed companies, joint ventures and wholly owned subsidiary companies. Many of these official Gulf distributors carry out local marketing and sponsorship which help to raise the profile of the brand. Of these wholly owned subsidiaries Gulf Oil Corporation India has raised the market profile of the Gulf brand in the [[Middle East]]. GOCL have emerged as one of leading lubricants brands in India and run many marketing sponsorships targeted at the ever-growing youth sector in the country.

GOI licenses the Gulf brand and logo in the UK to the [[Bayford & Co|Bayford group]], one of the largest independent fuel distributors. Starting in 2001, a new Gulf network of independent stations began appearing across the UK, many of which offered [[leaded gasoline|leaded]] "four-star" petrol, for which Bayford had a special dispensation to sell. At the same time, Gulf Lubricants (UK) Ltd was set up to market Gulf products in the UK, mostly manufactured by the Gulf Netherlands operation. This return by Gulf to the UK after a four-year absence used the slogan "The Return of the Legend".<ref>Bayford Gulf website: [http://www.bayford.co.uk/petrol_stations.asp Gulf filling stations in the UK] {{webarchive|url=https://web.archive.org/web/20060318222220/http://www.bayford.co.uk/petrol_stations.asp |date=March 18, 2006 }}</ref> The post-2001 Gulf presence in the UK is a wholly network-based operation. It involves almost no direct Gulf investment in fixed assets, corporate infrastructure, or manufacturing capability. This is a complete contrast to the pre-1997 presence.

In January 2010, after using the name since 1986, [[Gulf Oil LP]] acquired all right, title and interest in the Gulf brand name in the United States and announced plans to expand the use of the Gulf brand beyond its parent company's Northeastern United States base.  Its promotions have included sponsorship of major sporting events in the area with advertisements for Gulf in [[New York City]], [[Boston]], [[Philadelphia]], and Pittsburgh. To take one case as an illustrative example of the Gulf revival, after Texaco's 2001 merger with Chevron, many former Texaco stations in Pittsburgh switched to Gulf since Chevron does not service the [[Pittsburgh metropolitan area|Greater Pittsburgh]] area. As a result, the Texaco brand name disappeared from the area in June 2004 when the nonexclusive rights agreement with [[Shell Oil Company|Shell]] expired, with Shell itself expanding in the area by means other than Texaco. However, in June 2006, [[Chevron Corporation|Chevron]] gave exclusive rights to the Texaco brand name in the U.S.{{To whom?|date=June 2021}} In New England, former [[Exxon]] stations have been rebranded as Gulf, in accordance with the consent decree that allowed the merger of Exxon and [[Mobil]].{{citation needed|date=June 2021}} Many of the former Exxon stations feature a rectangular logo that fit into the existing sign standards used by Exxon. Gulf refers to the look as its "sunrise" imaging.

In March 2016, Gulf MX announced that they will put their own filling stations in Mexico, which is planned to begin operations in July of the same year to compete with the local company ([[Pemex|PEMEX]]) (as a result of the recent changes in the local laws in matter of energy and oil resources). As said by Sergio De La Vega (CEO of Gulf Mexico), in order to improve a better service, Gulf will make fidelity programs and dedicated smartphone apps. for customers (improving fuel payment into the same, fuel administration and better experience with fidelity programs as another additional benefits) adding to modern service stations with more quality-added services.

=== Marketing ===
[[File:Chelsea Auto Legends 2012 (7948572486).jpg|thumb|[[Aston Martin DB9]] in Gulf Oil livery, as seen in 2012]]
The Gulf logo is still used around the world by various businesses. GOI uses it for their marketing activities to focus on the sponsorship of motorsport teams including [[Grand Prix motorcycle racing|MotoGP]] teams [[Gresini Racing|Aprilia Racing Team Gresini]],<ref>{{cite web|url=https://www.motorsportweek.com/news/id/21714|title=Aprilia and Gulf join forces for 2019 season|publisher=Gulf Oil|access-date=2019-03-14}}{{Dead link|date=June 2024 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> [[Trackhouse Racing MotoGP|Trackhouse Racing]]<ref>{{Cite web |title=Gulf Oil International {{!}} Trackhouse MotoGP Partnership |url=https://www.gulfoilltd.com/partnerships/motogp |access-date=2025-05-01 |website=www.gulfoilltd.com}}</ref> and [[Formula 1]] teams [[McLaren]] and [[Williams Grand Prix Engineering|Williams]].<ref name=":0" /><ref name=":1" /> This sponsorship is used across the world by Gulf distributors, alongside local activity demonstrating the GOI company ethos of "your local global brand".

In July 2020, GOI announced a multi-year strategic partnership with long time partner [[McLaren]]<ref>{{Cite web |last=Noble |first=Jonathan |date=July 23, 2020 |title=McLaren set for F1 reunion with Gulf Oil in new sponsorship deal |url=https://www.autosport.com/f1/news/150799/mclaren-set-for-f1-reunion-with-gulf-oil |access-date=2020-07-30 |website=[[Autosport.com]] |language=en}}</ref> which includes Gulf being the preferred lubricant supplier to [[McLaren Automotive]]<ref name=":0">{{Cite web |date=28 July 2020 |title=Gulf partners with McLaren to announce multi-year partnership covering F1 and luxury supercars |url=https://investors.mclaren.com/group-news/2020/gulf-partners-mclaren-announce-multi-year-partnership-covering-luxury |access-date= |website=[[McLaren Group]] |language=en}}</ref> and a special Gulf livery for the [[2021 Monaco Grand Prix]].<ref>{{Cite web |date=16 May 2021 |title=McLaren Racing - McLaren Racing and Gulf Oil International unveil limited edition Monaco Grand Prix livery |url=https://www.mclaren.com/racing/2021/monaco-grand-prix/mclaren-racing-and-gulf-oil-international-unveil-limited-edition-monaco-grand-prix-livery/ |access-date= |website=[[McLaren Racing]] |language=en}}</ref> In February 2023, GOI announced a multi-year partnership with [[Williams Grand Prix Engineering|Williams Racing]].<ref name=":1">{{Cite web |date=2023-02-06 |title=Williams Racing and Gulf Oil International announce long-term partnership |url=https://www.williamsf1.com/posts/0ec41419-8cb9-4ae5-9429-8620771f7bfe/williams-racing-gulf-oil-international-long-term-partnership |access-date= |website=[[Williams Racing]] |language=en}}</ref> For the [[2023 Singapore Grand Prix|2023 Singapore]], [[2023 Japanese Grand Prix|Japanese]] and [[2023 Qatar Grand Prix|Qatar Grands Prix]], Williams raced a special Gulf livery chosen by a fan vote.<ref>{{Cite web |last=Cooper |first=Adam |date=2023-07-11 |title=Williams reveals special Gulf livery chosen by F1 fan vote |url=https://www.motorsport.com/f1/news/williams-reveal-special-gulf-livery-chosen-by-f1-fan-vote/10494807/ |access-date=2023-11-28 |website=[[Motorsport.com]] |language=en}}</ref> In 2024, GOI and Williams announced a partnership extension and expansion to include GOI's coffee brand Reviva Coffee as the official coffee partner of Williams from 2025 onwards.<ref>{{Cite web |date=October 24, 2024 |title=Williams and Gulf Expand Global Partnership |url=https://www.williamsf1.com/posts/6fe08cfc-28d3-44f0-8403-4d9b72b14fb0/williams-and-gulf-expand-global-partnership |access-date=March 18, 2025 |website=[[Williams Racing]] |language=en}}</ref><ref>{{Cite web |last=Marino |first=Andy |date=October 24, 2024 |title=Reviva to become official coffee partner of Williams Racing |url=https://www.asiantrader.biz/reviva-to-become-official-coffee-partner-of-williams-racing |access-date=March 18, 2025 |website=Asian Trader |language=en}}</ref>