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=== Consumption === {{Anti-consumerism |People}} Karl Marx was one of the first to establish a field of sociological theory surrounding [[Consumption (sociology)|consumption]] and its flaws. Consumption refers to the participation in purchasing and absorbing the products of capitalist society, as well as their effect. The topic of consumption in sociology has skyrocketed since Marx's time, primarily in Europe from the mid-late 1900s.<ref>{{Cite web |date=October 21, 2019 |title=The Sociology of Consumption |url=https://www.thoughtco.com/sociology-of-consumption-3026292#:~:text=Key%20Takeaways%3A%20The%20Sociology%20of,%C3%89mile%20Durkheim%2C%20and%20Max%20Weber. |access-date=October 1, 2023 |website=ThoughtCo. |archive-date=October 3, 2023 |archive-url=https://web.archive.org/web/20231003020850/https://www.thoughtco.com/sociology-of-consumption-3026292#:~:text=Key%20Takeaways%3A%20The%20Sociology%20of,%C3%89mile%20Durkheim%2C%20and%20Max%20Weber. |url-status=live }}</ref> Since, consumption has become a basis of study within the science. An early admirer of [[Jean Baudrillard]]โs ''Consumer Society'' (1970),<ref name="consuming-passion">{{Cite journal |last1=Dandaneau |first1=Steven P. |last2=Dodsworth |first2=Robin M. |date=September 2008 |title=A consuming passion: An interview with George Ritzer |url=https://www.tandfonline.com/doi/full/10.1080/10253860802190553 |journal=Consumption Markets & Culture |language=en |volume=11 |issue=3 |pages=191โ201 |doi=10.1080/10253860802190553 |s2cid=144226732 |issn=1025-3866}}</ref> Ritzer is a leading proponent of the study of [[consumption (sociology)|consumption]]. In addition to his beliefs expressed in ''[[The McDonaldization of Society]]'', the most important sources for Ritzerโs sociology of consumption are his edited Explorations in the ''Sociology of Consumption: Fast Food Restaurants, Credit Cards and Casinos'' (2001), ''Enchanting a Disenchanted World: Revolutionizing the Means of Consumption'' (2nd edition 2005, 3rd edition 2009), and ''Expressing America: A Critique of the Global Credit-Card Society'' (1995). Ritzer is also a founding editor, with Don Slater, of [[Sage Publications|Sage]]'s ''[[Journal of Consumer Culture]]''.<ref name="Vita: George Ritzer"/>
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