Editing General Mills (section)

===Merchandising and television===
Beginning in 1929, General Mills products contained box top coupons, known as [[Betty Crocker]] coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006.

General Mills became the sponsor of the popular radio show ''[[The Lone Ranger]]'' in 1941. The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961.

[[Image:Mississippi-Minneapolis-20081005.jpg|thumb|upright|left|Former site of General Mills {{asof|2008|lc=y}} on the [[Mississippi River]] at Minneapolis]]
Beginning in 1959, General Mills sponsored the ''[[The Rocky and Bullwinkle Show|Rocky and His Friends]]'' [[television series]], later known as ''[[The Rocky and Bullwinkle Show|The Bullwinkle Show]]''. Until 1968, Rocky and Bullwinkle were featured in a variety of advertisements for General Mills. General Mills was also a sponsor of the Saturday-morning cartoons from the [[Total Television]] productions studio, including [[Tennessee Tuxedo]].<ref>{{cite web|url=http://cartoonician.com/whatever-happened-to-total-television-productions/|title=Whatever Happened to Total TeleVision productions?|work=Hogan's Alley|access-date=July 9, 2013|archive-url=https://web.archive.org/web/20140914162424/http://cartoonician.com/whatever-happened-to-total-television-productions/|archive-date=September 14, 2014|url-status=dead}}</ref> The company also was a sponsor of the [[American Broadcasting Company|ABC]] [[Western (genre)|western]] series ''[[The Life and Legend of Wyatt Earp]]'', starring [[Hugh O'Brian]]. The company, along with its subsidiary [[The Program Exchange]], backed [[DiC Entertainment]] in syndicating the ''[[Dennis the Menace (1986 TV series)|Dennis the Menace]]'' animated series based on the [[Dennis the Menace (U.S. comics)|comic strip of the same name]] created by [[Hank Ketcham]] in 1986. From 1997 until May 31, 2004, General Mills sponsored and syndicated the first 82 episodes of the original ''[[Sailor Moon (anime)|Sailor Moon]]'' English dub (the remaining 17 of 82 episodes premiered on [[Cartoon Network]]'s programming block [[Toonami]] in 1998).