Editing Framestore (section)

==Advertising and trade characters==
Framestore has collaborated with companies and advertising agencies to create trade characters, and also created an attempted [[Photorealism|photorealistic]] computer-generated [[Audrey Hepburn]] for a [[Galaxy (chocolate)|Galaxy]] chocolate advert.<ref>{{Cite web |url=https://www.youtube.com/watch?v=eJt9narRaf4 |title=Audrey Hepburn Resurrected in New TV Commercial - Creepy or Cool? |website=[[YouTube]] |date=10 January 2015 |access-date=28 August 2020 |archive-date=19 November 2020 |archive-url=https://web.archive.org/web/20201119115429/https://www.youtube.com/watch?v=eJt9narRaf4 |url-status=live }}</ref> A combination of elements including [[body double]]s, [[motion-capture]], [[Facial Action Coding System|FACS]] and the rendering software [[Autodesk Arnold|Arnold]] were used to mimic the appearance of the actress 20 years after her death. The advert drew press attention both for the cutting-edge technology utilized and the ethical implications of using a person's likeness posthumously for commercial purposes.<ref>{{Cite web|url=https://arstechnica.com/features/2016/04/how-london-became-the-home-of-hollywood-vfx/|title=From Paintbox to PC: How London became the home of Hollywood VFX|last=Walton|first=Mark|date=2016-04-28|website=Ars Technica|language=en-us|access-date=2019-03-18|archive-date=6 January 2019|archive-url=https://web.archive.org/web/20190106191216/https://arstechnica.com/features/2016/04/how-london-became-the-home-of-hollywood-vfx/|url-status=live}}</ref><ref>{{Cite news|url=https://www.economist.com/the-world-if/2018/07/05/performance-anxiety|title=Performance anxiety|date=2018-07-05|newspaper=The Economist|access-date=2019-03-18|issn=0013-0613|archive-date=18 March 2019|archive-url=https://web.archive.org/web/20190318220642/https://www.economist.com/the-world-if/2018/07/05/performance-anxiety|url-status=live}}</ref><ref>{{Cite news|url=https://www.theguardian.com/culture/2015/apr/10/bruce-lee-audrey-hepburn-ethics-digital-necromancy|title=Bruce Lee, Audrey Hepburn and the ethics of digital necromancy|last=Ellis-Petersen|first=Hannah|date=2015-04-10|work=The Guardian|access-date=2019-03-18|language=en-GB|issn=0261-3077|archive-date=11 December 2018|archive-url=https://web.archive.org/web/20181211091354/https://www.theguardian.com/culture/2015/apr/10/bruce-lee-audrey-hepburn-ethics-digital-necromancy|url-status=live}}</ref>