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==== Rebranding as Bally Sports ==== {{main|Bally Sports}} On November 17, 2020, it was reported by ''[[Sportico]]'' that Sinclair was considering rebranding the networks via a [[naming rights]] agreement, and was reportedly in talks with multiple companies involved in sports betting.<ref>{{Cite web |last=Novy-Williams |first=Eben |last2=Feldman |first2=Jacob |date=2020-11-17 |title=Sinclair Exploring Sale of RSN Naming Rights to Betting Companies |url=https://www.sportico.com/business/media/2020/sinclair-naming-rights-rsn-networks-1234616750 |access-date=2020-11-19 |website=[[Sportico]] |language=en-US}}</ref> The next day, Sinclair announced that it had entered into an agreement with casino operator [[Bally's Corporation]] to acquire the naming rights under a 10-year deal. The agreement included integration of Bally's content on the channels and other Sinclair properties (including its television stations, Stadium, and Tennis Channel), and a [[Warrant (finance)|warrant]] giving Sinclair the option to acquire a 14.9% stake in Bally's Corporation, and up to 24.9% if performance criteria are met.<ref name="ballysdeal">{{Cite web|last=Novy-Williams|first=Eben|date=2020-11-19|title=Bally's Buys Sinclair RSN Naming Rights As Part of Sports Betting Push|url=https://www.sportico.com/business/sports-betting/2020/ballys-sinclair-naming-rights-1234616912/|access-date=2020-11-19|website=Sportico.com|language=en-US}}</ref> Sinclair announced in December 2020 that it planned to launch its own [[direct-to-consumer]] Bally's-branded streaming service, including live streaming of its linear sports networks, in 2021.<ref>{{cite news |last1=Moraine |first1=Julie |title=Sinclair Offers Direct-To-Consumer Sports Streaming Service |url=https://www.gamblingnews.com/news/sinclair-offers-direct-to-consumer-sports-streaming-service/ |publisher=Gambling News |date=December 2, 2021}}</ref> On January 27, 2021, Sinclair announced that the networks would be rebranded as '''Bally Sports''' with [[Fox Sports Carolinas]] and [[Fox Sports Tennessee]] discontinued and their sports programming dispersed to the Bally Sports South and Southeast channels. To better reflect their target markets, Prime Ticket and SportsTime Ohio were rebranded as Bally Sports SoCal and Bally Sports Great Lakes, respectively.<ref>{{Cite web|last=Balderston|first=Michael|date=2021-01-27|title=Sinclair, Bally Reveal Bally Sports Rebrand for RSNs|url=https://www.tvtechnology.com/news/sinclair-bally-reveal-bally-sports-rebrand|access-date=2021-01-28|website=TVTechnology|language=en}}</ref><ref>{{Cite web|date=2020-11-19|title=Farewell, Fox Sports West. Hello, Bally Sports|url=https://www.latimes.com/sports/story/2020-11-18/fox-sports-west-bally-sports-prime-ticket|access-date=2021-01-28|website=Los Angeles Times|language=en-US}}</ref> In March 2021, Sinclair revealed that the relaunch would occur on March 31, the eve of Major League Baseball's [[Opening Day]].<ref>{{Cite web|date=2021-03-18|title=Fox Sports regional networks will become Bally Sports|url=https://www.al.com/sports/2021/03/fox-sports-regional-networks-will-become-bally-sports-on-march-31.html|access-date=2021-03-27|website=al|language=en}}</ref>
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